A new look, a new name to the blog

Changes to the Blog

“The only constant is change.” – I forgot who said this.

If you been following this blog, you’ll see that I’ve made some changes to better reflect what this blog is all about. I hope these changes will draw some more folks into the fold so that we can have a more lively discussion about what’s working and not working in the book marketing world.

Word of Mouth Marketing (WOMM) – is old school still the way to go?

The marketing world continues to praise the Internet as the end all, be all platform to get the word out about your product. However, the numbers don’t agree. In fact, overwhelmingly, the numbers state that good old-fashioned word of mouth marketing (WOMM) is still king:

71% Face to face

21% Phone

3% Email

2% Instant Message

1% Online chatroom/blog

1% Other

Sources: McKinsey & Company 2010; Keller Fay Group, 2009

What is WOMM? Let’s say a friend of yours tells you about a new book. “I just read The Brink by Mark Fadden and it was awesome. It was so suspenseful and fast, I found myself reading as fast I could to keep up with the action. There’s also this part about a lost Constitution article, and there’s tons of Federal Reserve history and a secret society called the Bilderberg Group that I never knew about.  You’ve got to read it!” We all have had that conversation, right? And we all have purchased something based upon that friend’s recommendation, right?

I just listened to the  “Pass It On : Small Business Success Through Word-of-Mouth Marketing” webinar from PRWeb and Fizz Corporation. In it, Fizz’s Ted Wright explains how to identify what he calls “influencers” and to use them to share stories about your products, which will hopefully drive up sales. Wright also talks about how to use social media in WOMM. Whatever you are selling, or whatever business you are in, this webinar will help you with your WOMM campaign. Check it out at: http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=243086&sessionid=1&key=1C7936E31879AFE35EACDEEB245B2C66&eventuserid=40733644

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 


Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

reat Dispatches from the literary trenches

September 19, 2010

Ron Paul – “This is much bigger than the Great Depression” interview

With this weekend being the 2nd anniversary of the 2008 Wall Street meltdown, here’s a video of yesterday’s Tom Sullivan show where he interviews Congressman Ron Paul, who has long been a relentless champion of fixing the devastated US economy through sound financial principles.

“Capital comes from savings, it can’t come from a printing press,” said Paul. When asked his prediction about the economy, Paul said, “it’s going to get a lot worse. This is much bigger than anything in the history of the world. Never has a world economy been run on a total fiat currency controlled by us, of course by the dollar. It has horrendous debt that has to be liquidated. And so far no one wants to do that. We have to return to sound money. We have to turn off the printing presses.”  

Paul’s latest concern about the role of fiat money in the global economic crisis is just one of the pieces of my latest novel, The Brink. Certain to be the year’s most controversial thriller, The Brink takes readers on a breathless race from the wilderness of northern Mexico to the center of power in Washington, D.C as a fugitive cop and a brilliant beauty try to uncover the link between a lost article of the Constitution and a ruthless secret society whose goal of total global financial collapse has already begun.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

Writing and marketing your novel: A glimpse from the trenches

August 24, 2010

Day 71 of 365

Books sold so far (May and June 2010): 246

In this issue:

  • Writing topic – To Prologue or Not To Prologue?
  • Marketing Topic – Google AdWords, Day 3 and Yippee!

Writing topic – To Prologue or Not To Prologue?

So now that my kids are back in school, and I have some more peace and quiet around the house (I work from home, which meant a lot of late nights during the summer to churn out freelance projects while I was “Mr. Mom-ing” it during the day – but I wouldn’t have given up a second of it.) That means it’s time to start churning out the next novel. My main intention of this blog was to provide a chronology of my book marketing efforts so you could see which worked well and which crashed and burned. However, since I’ve decided to write another novel this year, I will be blogging about that effort in the “Writing Topic” section. So, if you are a budding novelist, or know someone who is, I’ll be kickstarting the old noggin tomorrow to get it in shape for the next novel.

That brings us to tonight’s topic – you lika da prologue-a? Prologues typically set up the main story by providing some backstory info. Sometimes, it will be an event that happens later in the book, like a juicy murder scene or some breathless action event. Some critics say that prologues are signs of a weak book. Like a crutch, the prologue props up an otherwise lackluster story that can’t stand on it’s own. It is the prologue that hooks the reader, and then drags them through misery for the next 400 pages.

I vacillated back and forth between prologue or no prologue for the next book. It’s a murder mystery and the opening murder scene was, I thought, some of my best work. It was its own separate scene, so I decided it must be the prologue. Then, I thought about what Stephen King said in On Writing, about how you should “kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.” The scene really didn’t fit because the pace wasn’t there and it had no ties to anything else in the story, so out came the sickle and slice! Thank you again Mr. King for lighting the way.

Marketing Topic – Google AdWords, Day 3 and Yippee!

Yesterday’s post mentioned that I changed up the ads. And viola! It seems I may be getting better at this AdWord stuff.

Here’s the new ad:

I got quite a lot of hits pretty quickly and my $10 a day budget was topped out before I knew it. Here are the keywords associated with this new ad and the # of clicks for each: “Bilderberg” 9 clicks; “Bilderberg Group” 4 clicks; “New World Order” 18 clicks. Again, the sinister secret society in the book that our hero and heroine are running from are based on the real-life Bilderberg Group, which is said to be planning a One World Government through a combination of efforts including bankrupting the world and social engineering. During the Xmas holiday season, I’ll ramp these ads up a bit.

I also created a second ad. With Labor Day right around the corner and people looking for a good Labor Day read, I am trying to direct them to my amazon page where they can get the book 22% off and get it shipped in time for Labor Day.

Here it is:

Why the “finish it on your vacation” part? Simple. One thing that people have been commenting on about The Brink is that it’s so fast paced and “unputdownable.” One customer review stated that he finished it in a day and a half!  If people are looking for something to take them away over Labor Day, which is only 3 days, they want something they can finish. It makes them feel like they accomplished something in those three days. If not, they feel like its yet another task on their to-do list if they have to finish it once they come back off vacation and into the real world. Of course, that’s just my theory, and it could be a naive one. I guess only time will tell if the ad works or not.  

Keywords on this one include: thriller books, crime thriller books, new mystery books, mystery and thrillers, and good mystery books. I just created it in the past hour, so no info yet. Stay tuned until tomorrow’s post.

There is one problem, though. Since the ad is small and doesn’t allow for many words, I can’t tell customers that once they order it, they can then go to markfadden.com to get their book signed for free. And ad about buying a signed book will also be a huge part of the xmas ad campaign.      

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  

Writing and marketing your novel: A glimpse from the trenches

August 23, 2010

Day 70 of 365

Books sold so far (May and June 2010): 246

In this issue:

  • Writing topic – Could I have a side of pommes frittes with my bildungsroman?
  • Marketing Topic – Google AdWords – the only constant is change

Writing topic – Could I have a side of pommes frittes with my bildungsroman?

I was actually going to talk about the topic, “Should novelists try to educate through their work?” But after going back through old posts, I realized we already covered that one. But as I was researching one of the greatest ‘teaching novels,’ To Kill a Mockingbird, I came across a fascinating word: bildungsroman. The official definition of bildungsroman in Wikipedia is, “is a genre of the novel which focuses on the psychological and moral growth of the protagonist from youth to adulthood.” We Americans refer to it as the ‘coming of age’ story. Now, the YA genre is filled with novels dripping with bildungsroman: the aforementioned To Kill a Mockingbird, Huckleberry Finn, Treasure Island, the Harry Potter and Percy Jackson novels, and Great Expectations, just to name a few. But, does that mean that it must only occur in YA novels? I never found the German word for adult novels where the characters also “come of age” during the story, but as I thought about it, I’ve always connected with those characters that mature psychologically and morally during the story. What about you? Are the flawed heroes your favorite? What are the books that contain their stories?    

Marketing Topic – Google AdWords, the only constant is change

Last week, I started doing ads on Google AdWords. As I mentioned in a previous post, while Facebook allows you to include a pic with your ad, Facebook doesn’t track which keywords are working for you, and which aren’t. Facebook only allows you to send your ad out to one group of people, say ones that listed, “reading” as a hobby. With Google, you can get really specific. For example, my ad last week was:

The keywords I listed, in order from most to least clicked were: “double-dip recession” 7 clicks; “financial crisis” 4 clicks; “award winning thriller” 2 clicks; “best political thrillers” 0 clicks; and “US bankrupt” 0 clicks. My daily budget is $10, and I have a maximum bid of $1 per click.

I’m changing up the ad and the groups of people that will see it.

Here’s the new ad:

The Bilderberg Group, which is the secret society referred to in the novel, has been in the news lately. Both Rush Limbaugh and Fidel Castro are talking about them. Anyway, I’ve changed the keywords associated with this new ad to “Bilderberg”; “Bilderberg Group”; “New World Order”;  and I’ve kept “financial crisis”; “award winning thriller”; and “best political thrillers.” I’ll have some new numbers for this ad in tomorrow’s post.

Until then, I’ve got to go play tooth fairy tonight. Anyone got a good idea about the going rate for the 2nd tooth?

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  


Here’s your chance to rip apart a book marketing campaign and caress its beating heart

July 27, 2010

Day 43 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • A new blog format
  • Writing topic – The Breakup of the US
  • Marketing topic – Amazon.com drops the ebook bomb

 A new blog format

While I created this blog to discuss the adventures of trying to market a book, there’s been some interest in also talking about the writing side of producing a book as well. So, we’re starting a new format here at ND that might just inspire some more interaction. ‘Cause you can’t market something that ain’t been written down, right?

So, for the foreseeable future, the posts will be broken down into two topics – one on writing and one on marketing. As always, comments are always welcome. So let’s jump “write” in with a couple doozies…

Writing topic – The Breakup of the US

Michael S. Rozeff is a retired Professor of Finance living in East Amherst, New York and the author of the free e-book Essays on American Empire. He posted this article on the break up of our national government states, i.e. the states shouldn’t be “united” any longer. Now whether you agree with this or not, as a writer, this idea should immediately sets forth a slew of plot possibilities, setting possibilities, etc.  While this article hits somewhat close to home with my latest novel, The Brink, some other questions that popped to mind are:

  1. Could these individual states go to war? Could this spark a war with the other countries that we owe money to, seeing that with no more federal government, there’s no one to pay our massive bills.
  2. Fast forward 100 years. Are certain “staters” restricted from passage to other states. What would that mean in terms of character relationships? (the whole Romeo and Juliet thing)
  3. What if it happened and then one person tried to make the USA come together again? What factions would want to stop him or her?
  4. As far as settings go, would an end to the federal govt mean a beginning of total societal chaos? Would it be like the post-apocalyptic world in Cormac McCarthy’s The Road? Or would it be business as usual?

 Thoughts? Opinions? Suggestions? Comments? Let’s bring it people!

 Marketing topic – Amazon.com drops the ebook bomb

A recent Wired magazine article stated that, “Amazon sold 180 e-books for every 100 hardcovers last month and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009.”

Besides the notion that based on that info, I should change the topic of this blog to “ebook” marketing, rather than “book” marketing, what does the notion of ebooks being the wave of the future mean for our book marketing efforts. Should we stop promoting the hardcovers and paperbacks? Should we even do signings in stores anymore? Or should we concentrate all of our marketing efforts for the ebook crowd? Could there be a way to “sign” an ebook? Or maybe make a video intro for an ebook made by the author that readers could watch before reading the ebook?

Tonight’s topics are like Mike Tyson giving you the one two punch and then chomping on your ear for a bit, huh? I told you they’d be doozies.

 Let the comments begin!     

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  


So what does it take for a virtually unknown author to sell books? Get a front row seat as Mark Fadden blogs about his marketing hits and many misses on the way to sell 5,000 copies of his latest thriller, The Brink, in one year.

July 21, 2010

Day 37 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • FB ad round-up – let’s look at the numbers  
  • More changes to the website and a preview to search engine optimization

 FB ad round-up – let’s look at the numbers

The “economics” ad just a keeps on suckin’. Here’s the FB ad that was targeted at users who like economics:

 Could a novel come true?

A fugitive lawman uncovers the link between a secret society’s plot for financial Armageddon & the FED, based on REAL economic numbers.

 And here are the numbers:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/21/2010 1,072 0 0.00 0.00 0.00 0.00
07/20/2010 7,011 2 0.03 0.57 0.16 1.14
07/19/2010 684 0 0.00 0.00 0.00 0.00
Lifetime 8,767 2 0.02 0.57 0.13 1.14

 I think folks from as far away as Russia (oh yes, according to my godaddy.com site analytics, I’m huge there) could probably smell the stench of failure on this ad. But, it’s staying up until the end of the week, because I said I would keep it going that long, and by Neptune’s trident I am a man of my word!

 Fortunately, my other ad is still going strong. Here’s the ad:

 Electrifying new author

Tired of the same plots & the same characters? Read the intro to this award winning thriller and never see the world the same again.

 And here are the numbers as of 10:45pm tonight:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/21/2010 133,158 15 0.01 0.59 0.07 8.90
07/20/2010 87,886 36 0.04 0.56 0.23 20.00
Lifetime 221,044 51 0.02 0.57 0.13 28.90

 51 total in two days with 15 new today. The CTR % (click through rate) dropped off, but that’s to be expected since the same group (people who like books) are seeing it over and over (by the way, there are 560,900 people in that group). I asked the question last night how I can leverage the seeming popularity of this ad. I didn’t have a chance to give it much thought today, but it’s still pinging around inside the old melon.


More changes to the website and a preview to search engine optimization

I took the opportunity to look at my godaddy.com site analytics last night and saw something interesting. There was a steep drop in the number of visitors over the last few days. It started around the time I changed up the language on the site to reflect more of my personality, which sounded like fantastic advice coming from my social media Moses David Meerman Scott in his book The New Rules of Marketing and PR. So, to make the sight more fun, I sprinkled the site with what I thought were snarky, smart assed, and what I thought were funny comments here and there. But, when people are looking for at a thriller writer, they don’t want Flopso the Clown. Like I said in last night’s post, they are looking to you to solve their problem. They need a good book. They want a thriller to thrill them. They don’t want a thriller writer trying to be funny.

My website is something that I, like many other people that use primarily websites to broadcast their information, continue to struggle with. There are in the neighborhood of 124 million sites on the Internet and literally billions of web pages. We want to stand out and we stand out by providing great content. But how?

I was thumbing through the July/Aug issue of Inc. magazine today and it was like the editors were reading my mind. There in front of me was a whole pull-out section on website search engine optimization, or “SEO.” How to get your website seen! Drive more traffic to your site! Fantastic. I’ll need some time to really dig into it, so that’s hopefully a topic for tomorrow night. Until then… 


The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 13, 2010

Day 29 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • Hello, my name’s Mark, and I’m a FB ad-dict
  • Changes to the website 
  • Double-dip recession – will it make The Brink prophetic?  

Hello, my name’s Mark, and I’m a FB ad-dict

My day started with creating two FB ads. By tonight, I got 6 hits on one (The next James Patterson?) and zero on another. So I took out the dead weight and changed back to my most successful ad so far (Read a thriller anywhere!) and created another one. So, I’ve got three running currently. Here they are:

Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

Read a thriller anywhere!

Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

 The next James Patterson?

“Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

 The James Patterson ad is targeted at people that like James Patterson, about 360,000 people. The other two are targeted at people who like to read, about 4 million each.

I went on my godaddy.com (my web host company) account and tried to look at the site analytics to see if the facebook people are buying books once they leave my site, but I have yet to find information on that. UUGGHH!  Does anyone know how to get that info?

Anyway, all told, I’m in for about an hour on jacking around with these ads today, which includes creating them as well. Budget is $20/day for each. I promise I’ll let them ride until tomorrow’s post so we can analyze the numbers.

Changes to the website 

I also visited my godaddy.com search engine optimization page last night and today. What a butt whoopin’. 3 hours of slogging through the steps to get the right keywords associated with the site so that search engine “spiders” will recognize them when people search for books. You might say 3 hours seems like a lot for just coming up with keywords, but I’m old and I have to learn what the heck I’m doing before I actually do it.

I also made some changes to the site, mostly the home page to make it more like my personality. I reread some of David Meerman Scott’s The New Rules of Marketing and PR last night and today and he said that you should put some of ‘you’ into your site. So I did. Check it out and let me know what you think.   

Double-dip recession – will it make The Brink prophetic

Take a look at this recent article from Robert Reich about the probability of a double dip recession. If that happens, it will cause the U.S. government to come to the rescue with more bailouts, and that means more deficit spending and more debt.

Without giving too much away, (I already gave a huge hint as to who’s involved in the conspiracy in the book on the front cover) the double-dip resembles the ‘event’ the bad guys in the book use to begin their plan to take over the world. Funny how life resembles art, right?      

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…