Any book lovers in the house?

Like a good college student does with so many different things, much of my online advertising is about experimenting. The blog has been a success. Faceb00k campaigns at Christmas time, also a homerun. But, FB ads haven’t been doing great lately, and now, it seems Google Adwords are failing me, too. At least when it comes to Valentine’s Day.

I thought I had a good ad:

  • Unique Valentine’s gift?
  • Get the heart pumping with an award
  • winning, signed thriller – 20% off!
  • shop.markfadden.com
  • It gave all the pertinent info, attempted to solve the customer’s problem with something unique, and on sale to boot. The ad had over 63,000 impressions, and was clicked on 42 times. Now, here’s the kicker, the cost on this ad was waayyy higher than what I’m used to with my Google ads. They averaged $1.25 each, where I’m used to paying about $.15-$.25 each. Plus, I got not one sale from it. So, it’s back to the drawing board.

    But, maybe it’s time to look at not the ad or the delivery service, but where my potential customers are going. I mean, I had 42 people that were willing to take the time to visit my website. From the ad, they knew they were going onto a thriller writer’s website. But, alas, I couldn’t close the deal. Or is it my site not closing the deal?

    As CEO of MarkFadden.com, I’m making the executive decision to get a real website developer to redesign my site. I did it myself with the help of godaddy.com site builder software and I’m the one that updates it. But I need something better. It is, after all, my storefront, and I need to make it look like I know what I’m doing. It needs to be a pleasant, informative, and exciting experience, or else people won’t stay. They won’t hang out. They’ll go visit James Patterson’s site, and his, I’ll be honest, is really cool.

    So, I’m taking the rest of February to find a designer. Hopefully, I’ll have him or her in place by March and, by the grace of the big guy upstairs, the new and improved MarkFadden.com will go live April 1, and that ain’t no April fools.

    What about you? Do you wish your website was better? How? Was it DYI? Did you hire a designer? Has it evolved over time?

    To the keyboards!

    **********************************************************************

    Mark Fadden is a freelance writer and award-winning author of Five Days in Dallas and The Brink. Send him an email at mark@markfadden.com.  

    New Ereader? Download the eBook version of The Brink in seconds, for less than $8

    Need a unique Valentine’s Day gift? Buy a signed copy of The Brink for the book lover in your life. 20% off the cover price + FREE SHIPPING!

    Writing and marketing your novel: A glimpse from the trenches

    August 5, 2010

    Day 52 of 365

    Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

    In this issue:

     

    • Writing topic – Timing the ‘market’
    • Marketing topic – Revamping our websites

     

    Writing topic – Timing the ‘market’

     

    It happened to Dan Brown. And Stephenie Meyer. And Tom Clancy. Financial advisors say that if you try to ‘time the market’, or try to predict when the stock market will go up or down as the basis for your investment philosophy, then you will always lose. Many people have been trying for years, and while some have been lucky, their luck never holds.

     

    But what about the writer’s market? The three aforementioned authors are examples of great writers, but they also were in the right place at the right time. Brown sold a few thousand copies of his first novels and then – bam – along comes a little tale called The Da Vinci Code that highlighted the Opus Dei sect inside the church, just as the scandal about Catholic priests abusing children, which was tied to Opus Dei as well, broke all over the world. Divine intervention not withheld, people across the globe immediately became intrigued with the scandal and they had a book they could immediately turn to that could further their interest in other conspiracies involving the Catholic Church. Meyer’s tale about vampire (and werewolf) love that has spread across the world was started by Anne Rice and even the movies like the Blade trilogy has helped keep our fanged brothers and sisters in the collective consciousness. Was it Meyer’s intent to use characters that have stood the test of time in pop culture? Judge for yourself:

     

     

    And finally Tom Clancy. I love the story of how he came to be one of the most read novelists in history. During his presidency, Reagan was asked what he was reading, and he mentioned an obscure book about a Russian sub captain defecting to the US with the sub in tow. Till then, The Hunt for Red October was a little read novel published by the US Naval Press. News outlets latched onto that story and almost overnight, Clancy was a household name.

     

    While that was an example of pure luck, The Hunt for Red October played on our fears of an escalation of the Cold War, which was still raging at the time.

     

    Timing – how important is it? Should starving novelists, like hungry investors, try to time the next current event to tie in to their novel, or should we say to heck with it, if I want to write about a love story between lepers in the 13th century, that by God I will!  To the keyboards!

     

    Marketing topic – Revamping our websites

     

    My website blows. Okay, that’s a tad harsh. It’s not the best. Being a one-man show, I used one of GoDaddy.com’s templates for the design aspect, and I need to change it. It just doesn’t captivate the look I’m going for. I’ve been looking at James Patterson’s site, Sandra Brown’s site, and Dennis Lehane’s site to get some ideas in order to spruce up the old girl. Some things I’d like to are:

     

    But I have no idea how to do it. I’d call Jimmy, Sandy or Denny, but I seemed to have misplaced their cell numbers. Besides, I’m thinking they have people that run their websites. So what’s a lone wolf to do?

     

    One word: intern.  I’m not talking pulling a Kramer from Seinfeld and hiring an intern at Kramerica Industries (Fadtasktik, Inc. does have a certain ring to it, though). No, I’m talking about getting some fresh out of college kid who’s willing to spruce up the old resume with a website redevelopment project. Now, to find said fertile, IT minded soul who will work for that most coveted word, wait for it, experience. Google ‘website development project’? Ad on monster for a website programmer? Craigslist for web designer? Local college newspaper want ads? Networking with the locals? One of them has to know a kid who could inject some pizzazz into www.markfadden.com. I’m sure the Russians, and now Indians, that are visiting the site in high numbers would love to see some new, cool effects. And, dear reader, if you know anyone, send them my way please.

    The journey of a thousand miles begins with one step,

    rest easy tonight my friends, but stay hungry tomorrow…  

     

    The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

    July 14, 2010

    Day 30 of 365

    Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

    In this issue:

    • FB ad round-up  
    • Podcasts – How can we use them to sell books?  

    FB ad round-up

    The “chillingly current novel” campaign did very well yesterday, but dropped off today. Here are the numbers:

    Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
    07/14/2010 44,950 3 0.01 0.47 0.03 1.42
    07/13/2010 132,073 46 0.03 0.43 0.15 20.00
    Lifetime 177,023 49 0.03 0.44 0.12 21.42

    After further analysis, the bid range yesterday was $.49-$.59, then I noticed tonight that it had changed to $.72-$.92. I’ve never noticed bids to change like that before. But as you can see, there were far less impressions today then yesterday. So, I sucked it up and changed my bid from $.50 to $.72. Let’s see if the action ramps back up again. And so you won’t have to go back to last night’s post, here’s the “CCN” ad:

     Chillingly current novel

    Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

     Both “Next James Patterson?” and “Read a thriller anywhere” were big goose eggs. So, what do we do with eggs around here? Maybe make them into Eggs Carver like Danny’s accomplice does in The Brink?  (Scramble them with some chorizo and serve them on Cajun-spiced hash browns? No, we fry them like they were on death row in Huntsville circa 1980. They’re out. Here they are below. I’ll give you a second to say your goodbyes:

     Read a thriller anywhere!

    Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

    The next James Patterson?

    “Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

    Podcasts – How can we use them to sell books?

    So I’m doing my first podcast tomorrow night about the book for girlsinthestacks.com. It’s an online book review site run by two very nice ladies that just want to inform readers about the good books that are out there. Isn’t the Internet a great place full of nice people?

    To prepare, I’m brushing up on my podcast rules from  New Rules for Marketing and PR by DMS (I refer to the first initials in his name now because I read so much of his work, I feel I know the guy) and came across the story of ‘Grammar Girl.’ This is a woman who uses podcasts to “provide short, friendly tips to improve writing.” When I Googled “grammar”, her site was #7 in my results. Not bad for such a generic search word. By providing tips (i.e. valuable info) to people, her FB fans have grown to 26,365 as of today. That also translates into fans of her book Grammar Girl’s Quick and Dirty Tips for Better Writing. Here’s her quote from NRFM&PR about how the podcasts allowed her to have an existing fan base, which affected (or is it “effected?”) book sales:

     “When I went out on my book tour, the crowds were much bigger than expected, and I believe it is at least in part due to all the groundwork I laid on social networks for over a year before the book came out…A lot of people who came out were people I connected with on Twitter or Facebook, and I posted messages about where I was going to be on both those services multiple times.”

     When thinking about your book, what could you podcast about it? I’ll agree that fiction is a little harder to podcast about than, say, a non-fiction topic like how to perform your own house energy audit and then, a year later write a cool book about it. But, you could select a topic from your novel, and talk about that.  Like during tomorrow night’s podcast, I’m going to highlight the fact that The Brink uses real-world economic theories and financial numbers to propel the plot forward. What about you? What topics propel your writing forward?

     The journey of a thousand miles begins with one step,

    rest easy tonight my friends, but stay hungry tomorrow…  

     

    The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

    July 13, 2010

    Day 29 of 365

    Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

    In this issue:

    • Hello, my name’s Mark, and I’m a FB ad-dict
    • Changes to the website 
    • Double-dip recession – will it make The Brink prophetic?  

    Hello, my name’s Mark, and I’m a FB ad-dict

    My day started with creating two FB ads. By tonight, I got 6 hits on one (The next James Patterson?) and zero on another. So I took out the dead weight and changed back to my most successful ad so far (Read a thriller anywhere!) and created another one. So, I’ve got three running currently. Here they are:

    Chillingly current novel

    Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

    Read a thriller anywhere!

    Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

     The next James Patterson?

    “Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

     The James Patterson ad is targeted at people that like James Patterson, about 360,000 people. The other two are targeted at people who like to read, about 4 million each.

    I went on my godaddy.com (my web host company) account and tried to look at the site analytics to see if the facebook people are buying books once they leave my site, but I have yet to find information on that. UUGGHH!  Does anyone know how to get that info?

    Anyway, all told, I’m in for about an hour on jacking around with these ads today, which includes creating them as well. Budget is $20/day for each. I promise I’ll let them ride until tomorrow’s post so we can analyze the numbers.

    Changes to the website 

    I also visited my godaddy.com search engine optimization page last night and today. What a butt whoopin’. 3 hours of slogging through the steps to get the right keywords associated with the site so that search engine “spiders” will recognize them when people search for books. You might say 3 hours seems like a lot for just coming up with keywords, but I’m old and I have to learn what the heck I’m doing before I actually do it.

    I also made some changes to the site, mostly the home page to make it more like my personality. I reread some of David Meerman Scott’s The New Rules of Marketing and PR last night and today and he said that you should put some of ‘you’ into your site. So I did. Check it out and let me know what you think.   

    Double-dip recession – will it make The Brink prophetic

    Take a look at this recent article from Robert Reich about the probability of a double dip recession. If that happens, it will cause the U.S. government to come to the rescue with more bailouts, and that means more deficit spending and more debt.

    Without giving too much away, (I already gave a huge hint as to who’s involved in the conspiracy in the book on the front cover) the double-dip resembles the ‘event’ the bad guys in the book use to begin their plan to take over the world. Funny how life resembles art, right?      

    The journey of a thousand miles begins with one step,

    rest easy tonight my friends, but stay hungry tomorrow…  

     

    The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

    July 12, 2010

    Day 28 of 365

    Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

     In this issue:

    • Recap on the Lewisville Borders signing
    • A new FB ad with a new angle
    • Good Morning, Texas!  

     Recap on the Lewisville Borders signing

     First, the numbers:

    2 hours (1-3pm) – time spent at the signing

    # of books sold – 10

    # of stars of the restaurant where I could take my wife for dinner with my profits from the signing – 3, but we went to Twisted Root Burgers instead and saved the rest for running shoes to run off the fat-tastic calories of said meal.

    But, here are arguably the most important numbers:

    # of bookmarks handed out – 38

    # of news outlets that got the following news release after the signing – 4:

     Lewisville is on ‘The Brink’

    Lewisville Borders hosts local author for a book signing

     

    Stephanee Talley of Lewisville with Mark Fadden

    Even though there’s already a copy of Mark Fadden’s latest thriller in his house, Bret Talley had to buy his own copy. “My wife already read it, and has been on me every day, telling me I’ve got to read this book, but she keeps lending it out to other people,” Talley said. “So I came here to buy my own copy.”

    As part of his summer DFW book tour, author Mark Fadden stopped by the Lewisville Borders book store on Saturday to talk about and sign copies of The Brink. In it, a fugitive cop and a brilliant beauty must race from Mexico to Washington, D.C. to stop a secret society’s plan for global financial Armageddon. The plot, which relies on real-world economic theories and financial numbers, took Fadden over a year to research before he started the rough draft. “I wrote the book a few years ago after I began listening to economic experts telling us how dire our country’s financial condition is. It’s truly frightening how some of the aspects of the book are actually coming true as the condition of the world’s economy gets worse.”               

    The Brink, which is Fadden’s third published novel, is not only enjoying stellar reviews from critics and readers alike, the book has won two awards from its publisher and Fadden has been called a “masterful storyteller,” by a Writer’s Digest reviewer.

     “The signing went really well,” said General Manager Marion Orso. “Mark sold several copies and brought in a lot of traffic.” During the Lewisville Borders visit, Fadden talked with several customers about the writing process. He also got many questions about what he’s doing to market the book, a subject that he covers in his blog The Nightstand Diaries, which can be read at www.markfadden.wordpress.com. “While getting a book published is an enormous achievement, it is only when our books become part of our readers’ lives, when they enjoy them during their commute or read them as part of their ‘me’ time ritual before going to bed, that we as writers have truly reached our goals.”

    The Lewisville Borders staff already invited Fadden back during the month of October, when people begin shopping for Christmas. Fadden has several more stops throughout DFW on his book tour, including The Book Carriage in Roanoke and the uptown Dallas Borders store. Readers can log onto www.markfadden.com for tour dates and to preview Mark’s books.  

    And let me share a little nugget here. A few years back, I attended an evening with James Patterson at Bass Performance Hall in Fort Worth. One of the stories he told is about one of the first signings he ever did at the World Trade Center. He was sitting behind a table in the middle of the busy hallway with books stacked around him, and not one person stopped. And speaking of zero sales, my mother clipped an article for me about book marketing. Leon Hale, a long time writer for the Houston Chronicle recently shared this memory of signing of similar success:  “I appeared for a book signing and two people came, and one of those was the publisher’s rep. And the other one didn’t buy a book.” Hale’s blog is at www.blogs.chron.com/leonhale.

    I see signings as a way to reach people with more information through 2 ways: one, through news releases and two, periodically wandering through the store and handing out as many bookmarks as you can during the event. Not only can you get coverage from local papers and PR wire services alike before the event, the real money shot comes after. A signing gives you a chance for a photo op with a fan and a quote from the book store manager, which is PR gold. Plus, I updated my FB wall with the news release and had one person buy an ebook from that and it reminded a friend of mine to buy a couple of books as well. The news release is my favorite marketing piece because it works on so many levels.  

    All told, I spent around 8 hours on the Lewisville signing, which is broken down as follows:

    • Scheduling the event (time on the phone)
    • Creating the news releases (pre and post event)
    • Creating and getting in-store posters printed
    • Contacting local news outlets and sending them the releases
    • Taking the posters to the store and meeting the staff before the event
    • The book signing itself

     Just remember. The signing isn’t just about the signing. It’s another way to get your name out there in media-world.

     

    A new FB ad with a new angle

    As July is my Facebook ad month, I ran an ad for the Lewisville signing. And while 62 people clicked on it, not one who was there mentioned anything about the ad. I might try one more for the Borders signing I’m doing in Allen, Texas on July 30, but if that doesn’t hit, then ads for signings are done.

    I also changed the “US const. article found!” ad, which went nowhere fast, with the following one:

    read a 5-star thriller!

    Get Mark Fadden’s latest, a 5-star customer reviewed thriller, in eBook for $9 or get a signed copy at markfadden.com.

     It’s still being reviewed, but it should get some significant #s by tomorrow.

     

    Good Morning, Texas!

     A little birdie told me that she and her business partner got on Good Morning, Texas, a TV show on our local ABC affiliate. The birdie’s name is Alicia Segal and their business is called Simply Done Gifts. Anyway, here’s the email I sent to the GMT contact (for the sake of brevity and your eyeballs, news releases are not included, you’ve already read them in previous blogs):

     I’m a local author (Colleyville resident) who is currently in the midst of a book tour in the DFW area. Alicia Segal of Simply Done Gifts has been on your show and gave me your email as the person to contact about coming on Good Morning Texas.

     My latest political thriller, The Brink (published in May 2010), follows a fugitive Texas Ranger as he helps a brilliant beauty race from Mexico to Washington, D.C. to stop a secret society’s plan for global financial Armageddon. While I began the novel over three years ago, including completing a year’s worth of research into economic theories and real-world financial numbers that I use to make The Brink more realistic, the financial firestorm that continues to sweep across the planet dovetails almost directly with the plot. Chillingly current to say the least.

    I have a signing coming up on Friday, August 13th from 5-7pm at the Dallas Uptown Borders store and I thought an appearance on GMT that morning would be perfect way to promote it. To get a better feel for an angle you might use in a segment, I’ve included a few recent news items below:

    1. The press release for the Uptown Borders signing.
    2. The latest news release from a signing I did on Saturday at the Lewisville Borders bookstore.
    3. An article about me winning Saks Fifth Avenue’s “Father’s Day Honors” Award in 360 West magazine.

     I’d love to visit with you about a possible appearance on the show. You can check out more about me and even preview the first 22 pages of The Brink at www.markfadden.com. Please let me know if I can provide you with any more information.

     Thanks so much for your time. I look forward to hearing from you.

     Best,

     Mark

     The email took me about an hour to put together, so not much time for what could potentially be a huge ROI. It would be awesome to get on TV. I just hope I don’t puke on the set from nerves…

    The journey of a thousand miles begins with one step,

    rest easy tonight my friends, but stay hungry tomorrow…  

     

    The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

    June 30, 2010

     It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

     Day 17 of 365

     In this issue:

    • MFFA – My First Facebook Ad – Day #3 of 5
    • Getting ready for Stop #3 on the book tour – the store visit
    • Get The Nightstand Diaries emailed directly to you!

     MFFA – My First Facebook Ad – Day #3 of 5

     I’m doing a 5 day Facebook ad campaign. I started with an ad that read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” There was also a cover pic. I set my budget at $20 day and chose the Cost Per Click (CPC) option and sent it out to the “Political thriller” interest group, which there were around 1,200 on Facebook. With that ad, I had 15 clicks out of 19,858 impressions, which translates into a Click through rate (CTR) of .08%. So I chanTime to change the ad! I changed it to read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time. “A masterful storyteller” – Writer’s Digest. Here’s a screenshot of the ad in the right hand column:

     

    I also changed the interest group to ‘author James Patterson’ rather than ‘political thrillers.’ Here are the new numbers:

    Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
    06/30/2010 94,052 25 0.03 0.80 0.21 20.00
    06/29/2010 54,210 29 0.05 0.69 0.37 20.00
    06/28/2010 7,555 4 0.05 1.08 0.57 4.32
    Lifetime 155,817 58 0.04 0.76 0.28 44.32

     As you can see, the Click through rate (CTR) is still pretty low, but that’s to be expected. I’m now going to change the interest group to “Conspiracy Theory”, which there are 16,280 people and see what happens.

     I’ve also signed up for Google Analytics of my website. It’s relatively simple to navigate through the process and, most important, its free. Hopefully, it will tell me where my website visitors are coming from and, more importantly, if they are buying a book so I can see if the Facebook campaign is worth it.

     With Facebook ads, it seems that people either love them or hate them. They either work really well or not at all. Again, if you want another in-depth story of doing Facebook ads, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

    Getting ready for Stop #3 on the book tour – the store visit

    Man, do I love Borders. I hope they don’t close their doors like this story on MSN.com says they will.

    Anyway, I took my two posters…

     

     flyers and bookmarks by the store today. They had 40 copies of the book ready to go for the July 10 signing, so I signed a few in case they had some folks in who wanted a signed copy but couldn’t make the signing (always carry a black Sharpie marker, like a college freshman with a condom, except you’ll actually use the Sharpie.)

     I got an email from the store manager later saying because I gave them all that loot, he’s going to make a special end-cap display to help with in-store promotions. Viva La Borders!

    Get The Nightstand Diaries emailed directly to you!

     Lastly, I added an option if you want this blog emailed directly to you. If so, please look in the right hand column and submit your email. Hopefully, you’ll start getting it emailed to you tomorrow, if I don’t jack something up, or I’ve had a beer or two to kick off the holiday weekend early.

    The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

     June 29, 2010

     It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

     Day 16 of 365

     In this issue:

    • MFFA – My First Facebook Ad – Day #2
    • Getting ready for Stop #3 on the book tour

      MFFA – My First Facebook Ad – Day #2

     With the month of June coming to a close, thus ends my stint on the barnesandnoble.com Rising Star award winner page. The buyers at B and N use the results to see what books they will give store book shelf space to, what I like to call “the most expensive real estate in the world.”

     Therefore, as a last ditch effort to pump up my numbers, I am doing a 5 day Facebook ad campaign. Yesterday, my ad read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” There was also a cover pic. I set my budget at $20 day and chose the Cost Per Click (CPC) option. I only pay when someone clicks on my ad. With that ad, I had 15 clicks out of 19,858 impressions, which translates into a Click through rate (CTR) of .08%. Time to change the ad! I changed it to read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time. “A masterful storyteller” – Writer’s Digest and I selected people interested in ‘author James Patterson’ rather than ‘political thrillers.’ Hope my CTR will rise. Stay tuned.  

     I checked in with my publisher, iUniverse, to see if there’s a way to see in real time if the ad led to more people buying the book online, but there’s no way to do that. In fact, I won’t know any sales #s until the end of July due to paperwork processing times. Holy $#(%$#  *&#!!!!

     With Facebook ads, it seems that people either love them or hate them. They either work really well or not at all. Again, if you want another in-depth story of doing Facebook ads, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

     Getting ready for Stop #3 on the book tour

     With a little less than 2 weeks to go before my 3rd signing event at the Lewisville, Texas Borders bookstore, here’s what I did today to get ready for  it:

    1. News release (please see below) sent to the following: Dallasnews.com (Dallas Morning News online portal) Guidelive and metro desk, Lewisville Leader , www.hellolewisville.com
    2. Okayed postcard invitation proofs (to be sent to Lewisville City Council) and picked up signing posters at my local FedEx Office. They’re fast, open late, and super nice staff.  That place rocks! 
    3. Contacted Lewisville Chamber of Commerce about putting news release in their weekly enewsletter.
    4. Contacted Lewisville book club members. 2 groups have Facebook pages!
    5. sent email to Friends of Lewisville Library & Lewisville library staff members inviting them to the signing
    6. sent event info to Dallas Observer through their event posting site.
    7. sent Greater Lewisville Newcomers Club an email about the event. Why? I saw on their site that they sponsor a book club.

     Kenny Green, the Lewisville Borders Sales Manager, said the 40 books he ordered are already in, so I’ll see if I can drop by tomorrow with posters, flyers, bookmarks, and see if I can sign some books to maybe do a little pre-sales.