Decreasing your bounce rate

Bounce rates are important. Don’t know what a bounce rate is? You should. In the words of John Grisham, “never forget that writing is a business,” and bounce rates are the heartbeat of today’s author’s online platform. Whether about a website or a blog, your bounce rate shows you the percentage of people who bounce off to other websites or blogs rather than surfing more content on your site or blog. Chances are if you have a high bounce rate (high percentage) then folks aren’t interested in your site and they aren’t interested in your book. If you sell copies of your book on your site (and you should) then a high bounce rate is an area of concern. As soon as you finish reading this post, you should go fix your site or blog to lower your bounce rate. Don’t know where to find your bounce rate? Check your site analytics or blog statistics information.

How to lower your bounce rate? I got these ideas from Karan Labra’s article on techfudge.net:

Target the right audience.

Bloggers tend to get high bounce rate because they may not be targeting the right audience. If you get visitors who aren’t looking for the content you provide then you give them no reason to stay on your site and navigate more. Therefore, it is of utmost importance that you target the right people.


Know what your visitors expect.

If you are not able to provide what your visitors are looking for then they might not be concerned what else you have to offer. They will simply leave your page if they do not find what they were expecting . Just know what your visitors want and try to fulfill their needs.


Internal linking

Internal linking is a great way to keep your visitors preoccupied with your site rather than letting them think of visiting another website. Interlinking related pages is the best possible way to make your readers aware of the stuff you have to offer which interests them.

Well you can use different plugins like:


Modify your navigation.

Integrate your categories in the navigation itself and make it reachable by your visitors. This will allow them to lookout more content and help them stay on your site for longer.


Have a unique design

Having a unique design makes your blog distinguishable from other blogs and will help your visitors register it in their minds. Moreover the more appealing your design is the more readers will it attract. People would like to stay on your site for longer rather than visit sites with ugly layout and bad navigation.


Engage into discussions

Carrying out healthy discussions on your blog will make it look alive and will make new visitors engage into those discussions too. This will make them stay longer on your site and thus again help decrease the bounce rate.


My concluding words would be that, just keep investigating what your readers are looking for and provide what they are really searching for. Answering their real questions is the key to success. Be informative and helpful and you will see a significant improvement in your stats.”

Good advice, right? More good advice comes tomorrow night as I recap my meeting with the North Richland Hills Lions Club. There’s gold in them there unusual venues, fellow writers! I also got some great ideas on improving our author presentations to community groups. If you follow these steps, you should double your potential book sales. You won’t want to miss these ideas!

Until then,

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate one-of-a-kind gift at http://markfadden.com/buyabook.html

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 13, 2010

Day 29 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • Hello, my name’s Mark, and I’m a FB ad-dict
  • Changes to the website 
  • Double-dip recession – will it make The Brink prophetic?  

Hello, my name’s Mark, and I’m a FB ad-dict

My day started with creating two FB ads. By tonight, I got 6 hits on one (The next James Patterson?) and zero on another. So I took out the dead weight and changed back to my most successful ad so far (Read a thriller anywhere!) and created another one. So, I’ve got three running currently. Here they are:

Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

Read a thriller anywhere!

Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

 The next James Patterson?

“Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

 The James Patterson ad is targeted at people that like James Patterson, about 360,000 people. The other two are targeted at people who like to read, about 4 million each.

I went on my godaddy.com (my web host company) account and tried to look at the site analytics to see if the facebook people are buying books once they leave my site, but I have yet to find information on that. UUGGHH!  Does anyone know how to get that info?

Anyway, all told, I’m in for about an hour on jacking around with these ads today, which includes creating them as well. Budget is $20/day for each. I promise I’ll let them ride until tomorrow’s post so we can analyze the numbers.

Changes to the website 

I also visited my godaddy.com search engine optimization page last night and today. What a butt whoopin’. 3 hours of slogging through the steps to get the right keywords associated with the site so that search engine “spiders” will recognize them when people search for books. You might say 3 hours seems like a lot for just coming up with keywords, but I’m old and I have to learn what the heck I’m doing before I actually do it.

I also made some changes to the site, mostly the home page to make it more like my personality. I reread some of David Meerman Scott’s The New Rules of Marketing and PR last night and today and he said that you should put some of ‘you’ into your site. So I did. Check it out and let me know what you think.   

Double-dip recession – will it make The Brink prophetic

Take a look at this recent article from Robert Reich about the probability of a double dip recession. If that happens, it will cause the U.S. government to come to the rescue with more bailouts, and that means more deficit spending and more debt.

Without giving too much away, (I already gave a huge hint as to who’s involved in the conspiracy in the book on the front cover) the double-dip resembles the ‘event’ the bad guys in the book use to begin their plan to take over the world. Funny how life resembles art, right?      

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…