So what does it take for a virtually unknown author to sell books? Get a front row seat as Mark Fadden blogs about his marketing hits and many misses on the way to sell 5,000 copies of his latest thriller, The Brink, in one year.

July 21, 2010

Day 37 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • FB ad round-up – let’s look at the numbers  
  • More changes to the website and a preview to search engine optimization

 FB ad round-up – let’s look at the numbers

The “economics” ad just a keeps on suckin’. Here’s the FB ad that was targeted at users who like economics:

 Could a novel come true?

A fugitive lawman uncovers the link between a secret society’s plot for financial Armageddon & the FED, based on REAL economic numbers.

 And here are the numbers:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/21/2010 1,072 0 0.00 0.00 0.00 0.00
07/20/2010 7,011 2 0.03 0.57 0.16 1.14
07/19/2010 684 0 0.00 0.00 0.00 0.00
Lifetime 8,767 2 0.02 0.57 0.13 1.14

 I think folks from as far away as Russia (oh yes, according to my godaddy.com site analytics, I’m huge there) could probably smell the stench of failure on this ad. But, it’s staying up until the end of the week, because I said I would keep it going that long, and by Neptune’s trident I am a man of my word!

 Fortunately, my other ad is still going strong. Here’s the ad:

 Electrifying new author

Tired of the same plots & the same characters? Read the intro to this award winning thriller and never see the world the same again.

 And here are the numbers as of 10:45pm tonight:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/21/2010 133,158 15 0.01 0.59 0.07 8.90
07/20/2010 87,886 36 0.04 0.56 0.23 20.00
Lifetime 221,044 51 0.02 0.57 0.13 28.90

 51 total in two days with 15 new today. The CTR % (click through rate) dropped off, but that’s to be expected since the same group (people who like books) are seeing it over and over (by the way, there are 560,900 people in that group). I asked the question last night how I can leverage the seeming popularity of this ad. I didn’t have a chance to give it much thought today, but it’s still pinging around inside the old melon.

 

More changes to the website and a preview to search engine optimization

I took the opportunity to look at my godaddy.com site analytics last night and saw something interesting. There was a steep drop in the number of visitors over the last few days. It started around the time I changed up the language on the site to reflect more of my personality, which sounded like fantastic advice coming from my social media Moses David Meerman Scott in his book The New Rules of Marketing and PR. So, to make the sight more fun, I sprinkled the site with what I thought were snarky, smart assed, and what I thought were funny comments here and there. But, when people are looking for at a thriller writer, they don’t want Flopso the Clown. Like I said in last night’s post, they are looking to you to solve their problem. They need a good book. They want a thriller to thrill them. They don’t want a thriller writer trying to be funny.

My website is something that I, like many other people that use primarily websites to broadcast their information, continue to struggle with. There are in the neighborhood of 124 million sites on the Internet and literally billions of web pages. We want to stand out and we stand out by providing great content. But how?

I was thumbing through the July/Aug issue of Inc. magazine today and it was like the editors were reading my mind. There in front of me was a whole pull-out section on website search engine optimization, or “SEO.” How to get your website seen! Drive more traffic to your site! Fantastic. I’ll need some time to really dig into it, so that’s hopefully a topic for tomorrow night. Until then… 

 

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

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