Want a side of thriller with that financial analysis?

We are literally awash in non-fiction books about the current financial crisis. James Kwak and Simon Johnson, who run the excellent blog The Baseline Scenario, wrote 13 Bankers, a book that “identifies many causes of the recent financial crisis, from housing policy to minimum capital requirements for banks. The authors lay ultimate blame on a dominant deregulatory ideology and Wall Street’s corresponding political influence. Johnson, professor at the MIT Sloan School of Management, and Kwak, a former consultant for McKinsey, follow American finance’s rocky road from the debate between Jefferson and Hamilton over the first Bank of the United States through frequent friction between Big Finance and democracy to the Obama administration’s responses to the crises.” – Publisher’s Weekly review.

Arianna Huffington, of the famed Huffington Post, has written Third World America. According to her publisher, Random House, Huffington, “has her finger on the pulse of America, [as she] unflinchingly tracks the gradual demise of America as an industrial, political, and economic leader.  In the vein of her fiery bestseller Pigs at the Trough, Third World America points fingers, names names, and details who’s killing the American Dream.”

Raghuram Rajan, former chief economist at the International Monetary Fund, has added to the financial crisis list with Fault Lines: How Hidden Fractures Still Threaten the World Economy. Princeton University Press, the book’s publisher, has this to say about Rajan and the book: “Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it’s tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines, Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren’t fixed.”

Finally, there is former US Labor Secretary Robert Reich’s Aftershock. Again, here’s a blurb about the book from its publisher, Random House: “Reich’s thoughtful and detailed account of where we are headed over the next decades reveals the essential truth about our economy that is driving our politics and shaping our future. With keen insight, he shows us how the middle class lacks enough purchasing power to buy what the economy can produce and has adopted coping mechanisms that have a negative impact on their quality of life; how the rich use their increasing wealth to speculate; and how an angrier politics emerges as more Americans conclude that the game is rigged for the benefit of a few. Unless this trend is reversed, the Great Recession will only be repeated.”

Just from doing a little research into their backgrounds, it’s obvious each of these authors knows what they’re talking about. But, honestly, show of hands here, you don’t even have to go so far as to fill out an online poll – would you read any one of these books?

The answer is probably no. Yet, something like 50 million people read Dan Brown’s thriller The Da Vinci Code, which, at its core, is about subjects almost as boring as economics for most people: Italian art and religious history. Why? The answer, at least in my eyes, is simple. To paraphrase political strategist James Carville, “it’s the story, stupid.”

Story drives everything. That was my idea when I first conceptualized my latest thriller, The Brink, which is based upon the current financial crisis. Much like Reich, Huffington, and Rajan, I wanted to educate people about America’s precarious financial situation, but I knew that people also don’t want to be nagged or preached to. Most readers would rather sit down and crack open a compelling thriller than a fairly dry textbook-like read. So, I used real-world numbers and real economic theories within a thriller format when I wrote The Brink, and it works. It entertains and educates. Some readers and reviewers alike have even called it, “faction” – the meeting of fact and fiction.

What about you? Have you been researching something from “the real world”, maybe it’s something like global warming, that you think would make the good basis for a novel? Would you ever write a book of “faction?” Do you trust the things you read in fiction to be the truth? Or should fiction writers no try to educate? Should they just entertain and that’s it?   To the keyboards!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

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Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 13, 2010

Day 29 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • Hello, my name’s Mark, and I’m a FB ad-dict
  • Changes to the website 
  • Double-dip recession – will it make The Brink prophetic?  

Hello, my name’s Mark, and I’m a FB ad-dict

My day started with creating two FB ads. By tonight, I got 6 hits on one (The next James Patterson?) and zero on another. So I took out the dead weight and changed back to my most successful ad so far (Read a thriller anywhere!) and created another one. So, I’ve got three running currently. Here they are:

Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

Read a thriller anywhere!

Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

 The next James Patterson?

“Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

 The James Patterson ad is targeted at people that like James Patterson, about 360,000 people. The other two are targeted at people who like to read, about 4 million each.

I went on my godaddy.com (my web host company) account and tried to look at the site analytics to see if the facebook people are buying books once they leave my site, but I have yet to find information on that. UUGGHH!  Does anyone know how to get that info?

Anyway, all told, I’m in for about an hour on jacking around with these ads today, which includes creating them as well. Budget is $20/day for each. I promise I’ll let them ride until tomorrow’s post so we can analyze the numbers.

Changes to the website 

I also visited my godaddy.com search engine optimization page last night and today. What a butt whoopin’. 3 hours of slogging through the steps to get the right keywords associated with the site so that search engine “spiders” will recognize them when people search for books. You might say 3 hours seems like a lot for just coming up with keywords, but I’m old and I have to learn what the heck I’m doing before I actually do it.

I also made some changes to the site, mostly the home page to make it more like my personality. I reread some of David Meerman Scott’s The New Rules of Marketing and PR last night and today and he said that you should put some of ‘you’ into your site. So I did. Check it out and let me know what you think.   

Double-dip recession – will it make The Brink prophetic

Take a look at this recent article from Robert Reich about the probability of a double dip recession. If that happens, it will cause the U.S. government to come to the rescue with more bailouts, and that means more deficit spending and more debt.

Without giving too much away, (I already gave a huge hint as to who’s involved in the conspiracy in the book on the front cover) the double-dip resembles the ‘event’ the bad guys in the book use to begin their plan to take over the world. Funny how life resembles art, right?      

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…