The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 13, 2010

Day 29 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • Hello, my name’s Mark, and I’m a FB ad-dict
  • Changes to the website 
  • Double-dip recession – will it make The Brink prophetic?  

Hello, my name’s Mark, and I’m a FB ad-dict

My day started with creating two FB ads. By tonight, I got 6 hits on one (The next James Patterson?) and zero on another. So I took out the dead weight and changed back to my most successful ad so far (Read a thriller anywhere!) and created another one. So, I’ve got three running currently. Here they are:

Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

Read a thriller anywhere!

Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

 The next James Patterson?

“Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

 The James Patterson ad is targeted at people that like James Patterson, about 360,000 people. The other two are targeted at people who like to read, about 4 million each.

I went on my godaddy.com (my web host company) account and tried to look at the site analytics to see if the facebook people are buying books once they leave my site, but I have yet to find information on that. UUGGHH!  Does anyone know how to get that info?

Anyway, all told, I’m in for about an hour on jacking around with these ads today, which includes creating them as well. Budget is $20/day for each. I promise I’ll let them ride until tomorrow’s post so we can analyze the numbers.

Changes to the website 

I also visited my godaddy.com search engine optimization page last night and today. What a butt whoopin’. 3 hours of slogging through the steps to get the right keywords associated with the site so that search engine “spiders” will recognize them when people search for books. You might say 3 hours seems like a lot for just coming up with keywords, but I’m old and I have to learn what the heck I’m doing before I actually do it.

I also made some changes to the site, mostly the home page to make it more like my personality. I reread some of David Meerman Scott’s The New Rules of Marketing and PR last night and today and he said that you should put some of ‘you’ into your site. So I did. Check it out and let me know what you think.   

Double-dip recession – will it make The Brink prophetic

Take a look at this recent article from Robert Reich about the probability of a double dip recession. If that happens, it will cause the U.S. government to come to the rescue with more bailouts, and that means more deficit spending and more debt.

Without giving too much away, (I already gave a huge hint as to who’s involved in the conspiracy in the book on the front cover) the double-dip resembles the ‘event’ the bad guys in the book use to begin their plan to take over the world. Funny how life resembles art, right?      

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

 

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 8, 2010

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 25 of 365

In this issue:

  • More Facebook campaign changes  
  • How important is book cover design?
  • Make your book current – The looming banking crisis, round 2

More Facebook campaign changes

If the number of folks that have clicked on my FB ad about the Lewisville, Texas Borders signing this Saturday actually show up, we’ll sell out of books and I just might go 2 for 2 as far as having the most successful signings at 2 different Borders stores! Here’s the running total:

Campaign Daily Budget Clicks Impressions CTR% Avg. CPC Spent
Lewisville Signing $20 40 155,632 0.03% $0.62 $24.83
US Const Article Found $40 1 22,505 0.00% $0.72 $0.72

Lewisville Signing – I got 29 out of the 40 clicks today, so I decided to change my budget for tomorrow to $40 (since it’s the last day). I also changed the pic on the ad to my mug shot from the book cover.  The copy is the same:

Preview

Lewisville Borders Book Signing

 

Like thrillers? Need a unique gift? Visit Lewisville Borders Saturday, July 10, 1-3pm and get the year’s best thriller signed!

 The other ad was a complete DOG!  A reminder of what it looked like:

 

 I got 1 stinkin’ click out of 22,505 impressions!  That sucks! So I changed it to this:

 Preview

US Const. article found!

 

Join a fugitive cop as he discovers the unthinkable link between a lost Constitution article and a plan for global financial Armageddon

  I stayed with the “reading” target group and when they click on the ad, they will go to my site, but they are not taken to the home page. Rather, I’m taking them straight to the preview page where they can hopefully get immersed in the story right off the bat and then click on one of the store links at the bottom of the page to purchase the book.

 How important is book cover design?

 Tonight I must again reference the “Pimp My Novel” blog. Eric asks a great question in his blog today: Just how important is the book cover? As a publishing industry insider, he comments on everything from size of the cover to the artwork affecting how it will get show on store bookshelves. I, for one, think people can, and do judge books by their covers. Covers need to show a lot about the book, but not give away the kitchen sink. For The Brink, I wanted to show that, at its essence, it’s a story of two people running for their lives. So I’ve got the man and woman running in the center of the book. Pull back from that, and you see the shot of the Federal Reserve building in Washington, D.C. looking ominous in the shadows. There’s a reason for that, but you know why I can’t tell you. Then, if you look hard enough, you can barely make out the script from the U.S. Constitution. That’s there because the book starts off with a secret article of the Constitution being found, and almost stolen. Finally, the gold and silver colors of the lettering were used for a reason, those colors mean something to the plot. I was very pleased with the design folks at iUniverse. I emailed them what I wanted the cover to look like with all these elements, and they hit it out of the park.

 My advice is to spend A LOT of time thinking about your cover…draw it out in pencil on a piece of paper, then put it away for a few days, let the image marinate in your mind.  Come back to it, make corrections, then show it to some friends you trust will give their HONEST opinion. Show it to your agent, editor, and maybe even take it to your local bookstore for a “man on the street” survey. Like Eric the novel pimp says, the cover’s gotta pop!

 Make your book current – The looming banking crisis, round 2

 Before I started writing The Brink, I noticed that novels that sold well took advantage of current events. Case in point, one analyst said that one of the reasons The Da Vinci Code sold so well is that it came out just as the stories about the Catholic priest abusing children started breaking. The Hunt for Red October did so well because it came out during the height of the Cold War, and when asked, then President Ronald Reagan said it was the book that he got under his Christmas tree that year. (Talk about right timing!)

 I’ve always been interested/horrified at our country’s financial leadership, or lack thereof. I thought that one of the ways I could make people take notice of just how bad our debt situation is, was to write a thriller about it. I mean, how many people would read an economist’s 400 page thesis on the Ticking Global Financial Time Bomb? But, how many people would want to read a thriller about two people running for their lives as they try to uncover a global financial conspiracy? I’d take door #2 as well.

 If you want to follow the looming disaster that is our current international financial system, a great blog I found is The Baseline Scenario. The blog’s authors also wrote a book entitled 13 Bankers. I’ve yet to read it, but it’s on my list and will hopefully be on my nightstand soon…     

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

 

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 7, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

 Day 24 of 365

 In this issue:

  • Facebook campaign changes
  • Get sales info or die tryin’
  • A cool plot device for a mystery
  • ‘Pimp My Novel’ – a blog name I wish I had thought of

 Facebook campaign changes

 I’m just going to go ahead and call July my Facebook ads month. Although I’m still flying blind as to how effective they are in the sales dept., I can see that some folks are clicking on my ads. Plus, as I change and tweak them, I can see which ones at least peak interest and which don’t so I can use them during my ‘search engine ad’ month, which will be August or September.

Here’s today’s ad campaign #s:

Campaign Run Status Last Updated Budget/day Clicks Impressions CTR (%) Avg. CPC Spent
ActivePausedDeleted
07/07/2010 1 21,669 0.005% $0.72 $0.72
ActivePausedDeleted
07/07/2010 9 54,504 0.017% $0.60 $5.43
CompletedDeleted
07/04/2010 43 196,924 0.022% $1.16 $50.00
CompletedDeleted
07/07/2010 60 354,461 0.017% $0.72 $43.04
CompletedDeleted
07/02/2010 67 218,665 0.031% $0.76 $50.92
  Totals       180 846,223 0.021% $0.83 $150.11

 

I had 9 people click on the Lewisville Borders book signing invite, but they didn’t actually RSVP. Do people normally do that on Facebook invites of people they don’t know?

 I also stopped the eBook ad and started a new ad entitled “Fiction come true.” Here’s the screenshot with it:

 

When folks click on it, they are taken directly to my homepage.

 Get sales info or die tryin’

 This title is my homage to Fitty.  Have you seen the pics of him after he got so freakin skinny for that movie role? It reminded me of the dude in the movie Seven who got strapped to the bed for a year and eventually swallowed his tongue. Christian Bale (aka Batman) also did a similar mad diet for the movie The Machinist. These guys are something else. What they’ll do for their art form.

 On the last blog, I explained how I found out how to get current sales info from barnesandnoble.com through Nielsen BookScan. Being so used to getting free information over the web, I thought it’d be gratis. Oh no. Each report is $85. Damn! And eBook sales reports aren’t available yet. I have an email into my publisher about getting some info that isn’t “historical” (i.e. month old sales reports) by Internet standards, so again, we play the waiting game.

 A cool plot device for a mystery

 I saw this article about the “Grim Sleeper” and then read about how he was eventually caught through his son’s DNA. What a cool plot device for all us mystery writers! 

 ‘Pimp My Novel’ – a blog name I wish I had thought of

 I will readily admit that Eric’s blog is waaay better than mine. He works in a sales dept. of a publishing house. A direct quote explaining his blog: “There are a lot of blogs out there that cover the agenting and editorial aspects of book publishing, but here you’ll find out what happens to your book after it’s been acquired.” Check it out, it’s a cool blog packed with good information.  

 And as always, the journey of a thousand miles begins with one step…

 Rest easy tonight my friends, but stay hungry tomorrow.  

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

July 1, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 18 of 365 

In this issue:

  • MFFA – My First Facebook Ad – Day #4 of 5
  • Creating a Facebook invite for the Lewisville Borders signing
  • The world’s China Bet and how it relates to The Brink  
  • Reminders – get the blog emailed to you and taking July 4th off

 MFFA – My First Facebook Ad – Day #4 of 5

I guess the “Conspiracy Theory” folks on Facebook weren’t digging a novel about “the most staggering conspiracy of our time.” I got shut out today on my ad that got sent out to them. Here’s the numbers for the week so far:

Daily stats for the week of:  Jun 27  

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/01/2010 2,730 0 0.00 0.00 0.00 0.00
06/30/2010 94,052 25 0.03 0.80 0.21 20.00
06/29/2010 54,210 29 0.05 0.69 0.37 20.00
06/28/2010 7,555 4 0.05 1.08 0.57 4.32
Lifetime 158,547 58 0.04 0.76 0.28 44.32
             

 So, I’m going to try the “thrillers” crowd for the last day of my ad campaign. The ad will still give the title with my name and the cover shot. But I changed the rest of the text to read a snippet of the ForeWord Clarion Review, “Action and heroism keep readers turning pages. A nicely crafted thriller.” – ForeWord Clarion Review  There are 20,640 folks on Facebook who identify with the “thrillers” interest group. Let’s hope the waters are kind tomorrow and the fishing is good.

 Creating a Facebook invite for the Lewisville Borders signing

 I mentioned in a previous post that I’m flying blind as far as how well this Facebook campaign is working because beyond the number of folks who clicked on my ad to go to my website, there’s no way to know what they did from there. I installed the Google Analytics code into my website’s html programming, but I don’t think I did it right because all my numbers are at zero so far. I’ve got Go Daddy as my web host, so I’ll have to park my butt in my chair and do a little research with the Go Daddy peeps over this fourth of July weekend to see if I can track customers. I guess I’ll just light a sparkler next to my computer for my own private fireworks show. Sweet!

 One thing that I can track in real time is a Facebook invite ad that I created for my book signing next weekend at the Lewisville Borders store. I scheduled the ad to run all next week, same parameters (cost per click option at $.58, $20 a day is my budget) as my other ad. The interest group is everyone 18 and older in a 10-mile radius around Lewisville, Texas. That equates to 3,240 people. So, we’ll see what happens.

 The world’s China Bet and how it relates to The Brink 

 While my new novel, The Brink, is a political thriller that centers on an imagined (maybe or maybe not??) global conspiracy, a huge part of that conspiracy lies within our very fragile international financial system. Here’s tonight’s post from The Baseline Scenario, a great financial blog that serves as a lighthouse in the turbid sea that is the global economy. It highlights the real-world problem with America, and the world, betting on China, something that allows the conspirators to see their plan finally come to fruition in The Brink.  

 Reminders – get the blog emailed to you and taking July 4th off

Last night, I added an option if you want this blog emailed directly to you. If so, please look in the right hand column and submit your email.  

And speaking of the holiday (I know we didn’t but it makes for a good segue), let’s all take it off and enjoy it with the real flesh and blood people in our lives. My next post will be on Tuesday, July 6, 2010.  Happy and safe Fourth of July!

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

June 27, 2010

The Nightstand Diaries1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 12 of 365

In this Weekend Edition issue:

  • Is the Internet Destroying Our Brains? Novels to the Rescue?
  • The real story behind The Brink’s villainous Group – video
  • Local news is more than just the community newspaper

Is the Internet Destroying Our Brains? Novels to the Rescue?

If you believe this NYTimes article, then yes, it is. The Internet is sucking dry our creative juices and, um….what’s the word I’m looking for….something bad about what it’s doing to our ability to focus and concen….look out the window! A squirrel on the fence!

Where was I?  Oh yeah, here’s the link to the GOOD blog: http://www.good.is/post/is-the-internet-destroying-your-brain-try-this-test/?gt1=48001 It includes a test you can take to see just how much the Internet has sucked your brain’s abilities out through your eyeballs.

So how does reading novels help to counteract this phenomenon? Here’s a blurb from an article on what Dr. Brian E. Walsh explains in his book Unleashing Your Brilliance, what reading fiction does in terms of mental stimulation:

Walsh says that mental stimulations make brain cells generate new extensions, resulting in richer information processing. He explains, “Reading fiction, especially ranging across authors, pushes our boundaries as we vicariously experience fresh scenarios and identify with the characters. No wonder they call them novels.” Forcing us to create the scenes, the look of the characters, the smells, and the sounds, and prodding our emotions, reading fiction stimulates all of our senses and tweaks our brain. Reading does this so much more than does simply watching someone else’s interpretation on film or in a play.”

Read more: http://www.articlesbase.com/self-help-articles/reading-fiction-how-it-enriches-brain-functioning-37992.html#ixzz0s66D7f2F
Under Creative Commons License: Attribution

Who would have thought that we writers could save the world!

 The real story behind The Brink’s villainous Group – video

 In The Brink, the ruthless organization referred to as “The Group” is based upon a real life secret society that is made up of some of the world’s most powerful politicians, international financiers, and monarchs known as the Bilderberg Group. Some journalists and conspiracy theorists say they are the ones secretly running the world’s economies and determining our collective destiny. They get that name because they supposedly first met in 1954 at the Hotel Bilderberg in The Netherlands. Whether this group is real or not is still up to for much debate. Watch this video and decide for yourself:

Local news is more than just the community newspaper

As David Meerman Scott advises in his social media bible, The New Rules of Marketing and PR, we should be issuing news releases all the time. When doing so, you’ll want to focus much of your effort on the local news outlets, since local media likes to do stories on local people and events. In your hunt for these outlets, you will probably come across your local TV stations and newspapers, but there is a whole other faction of news outlets you need to remember: bloggers and websites devoted to your community.

Case in point is www.ourgreatcity.com. Mark Harrison of OurGreatCity.com not only posted the news release I sent him before my book signing at my local Borders store, he came out and took pictures for the website and turned it into a second awesome news release! So when you’re sending out news releases, don’t forget to do a search for bloggers in your area and other folks that run community websites. As social media only gets bigger, more and more people turn to sites and blogs to stay connected to their communities, and find local events like book signings!

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the madness continue…

Day 10 of 365

In this issue:

  • Say this 5 times real fast…would Wikipedia work well?
  • Editor? I don’t need no stinkin’ editor.  But, yes, really, we all do
  • Working the phones with Borders

Would Wikipedia work well?

Another idea from David Meerman Scott’s The New Rules of Marketing and PR (By now you probably think I get 50 cents every time I mention his book, but I don’t. I just think it’s one of those genius things that takes something complex, like social media, and makes it simple to understand), why not use Wikipedia to get your message out? For those of you who don’t know, Wikipedia allows regular folk like us to go in and update the entries if we see something missing or wrong. Now, I say get your ‘message’ because you can’t put in an ad or any direct marketing into your Wikipedia edit, but I wanted to at least show that, as a writer, I am associated with a certain Wikipedia subject.

Case in point, in my book The Brink, the secret society that’s causing all the chaos is known as The Bilderbergers. There’s a Wikipedia page on them, and one of the content chapters in the entry is titled, “Conspiracy theories” and it read as follows:

Because of its secrecy and refusal to issue news releases, the group is frequently accused of political conspiracies. Critics include the John Birch Society, an American economic nationalist advocacy group,[21] Canadian writer Daniel Estulin, British writer David Icke, American writer Jim Tucker, politician Jesse Ventura and radio host Alex Jones. The Bilderberg Group was the topic of a 2009 episode of the TruTV series Conspiracy Theory with Jesse Ventura truTV – List of episodes for Conspiracy Theory with Jesse Ventura.

I went in and added a sentence about how I’m tied to that subject. Again, it’s not an overt sales pitch to buy my book, but rather letting folks know that I used the Bilderbergers as a conspiratorial group in my book. Here’s the new entry (I put my addition in bold):

Because of its secrecy and refusal to issue news releases, the group is frequently accused of political conspiracies. Critics include the John Birch Society, an American economic nationalist advocacy group,[21] Canadian writer Daniel Estulin, British writer David Icke, American writer Jim Tucker, politician Jesse Ventura and radio host Alex Jones. The Bilderberg Group was the topic of a 2009 episode of the TruTV series Conspiracy Theory with Jesse Ventura truTV – List of episodes for Conspiracy Theory with Jesse Ventura. American novelist Mark Fadden also uses the Bilderberg Group as the sinister secret society that is planning global financial Armageddon in his latest book.

It was up for less than a day, and I got a message in my Wikipedia account stating the following:

Welcome to Wikipedia. If you are affiliated with some of the people, places or things you have written about on Wikipedia, you may have a conflict of interest. In keeping with Wikipedia’s neutral point of view policy, edits where there is a conflict of interest, or where such a conflict might reasonably be inferred, are strongly discouraged. If you have a conflict of interest, you should avoid or exercise great caution when:

  1. editing or creating articles related to you, your organization, or its competitors, as well as projects and products they are involved with;
  2. participating in deletion discussions about articles related to your organization or its competitors; and
  3. linking to the Wikipedia article or website of your organization in other articles (see Wikipedia:Spam).

Please familiarize yourself with relevant policies and guidelines, especially those pertaining to neutral point of view, verifiability of information, and autobiographies.

For information on how to contribute to Wikipedia when you have a conflict of interest, please see our frequently asked questions for organizations. Thank you.   — Jeff G. ツ 04:13, 23 June 2010 (UTC)

Retrieved from “http://en.wikipedia.org/wiki/User_talk:Markfadden

Hidden categories: User talk pages with conflict of interest notices

Oops. So I guess I messed up with my little blurb and that it’s a conflict of interest. I’ll look at some other Wiki pages and continue to research it, because the other names I see in there are all selling things associated with their critique of the Bilderbergers. But all of their links go to their Wiki pages. Maybe I need to create a wiki page for myself and go from there.  Any ideas from you guys?

Editor? I don’t need no stinkin’ editor.  But, yes, really, we all do

I’ll be brief with this point for two reasons: one, the first point in tonight’s blog was so damn long and two, the most important thing I learned from my editor is that brevity is essential to a good read. Everyone needs an editor. So, donate your plasma, cut some neighbors lawns on the weekends or do whatever you can to get the money together for a good editor. Because while we think everything makes sense in our mind, it’s just that, it’s in our mind and only in our mind. We need someone to take the manuscript for a spin and let us know what the thing needs to get it running on all eight cylinders. The editor that I used, who my agent Tris Coburn recommended, is Mark Graham. He’s edited it all – novels, screenplays, non-fiction – and he’s a ghostwriter as well. Plus, he’s extremely intuitive about what you’re trying to do. He whittled The Brink down from a 670-page retired heavyweight sucking on Krispy Kremes to a lean, 425-page middleweight contender with lighting in his fists. Plus, and this is a big part of it, he’s a likeable guy. He truly loves words and truly wants to help you get your best effort onto the page.      

Working the phones with Borders

After the success of my signing on Saturday at my local Borders, I took about 2 hours today and contacted every other Borders within a 50 mile radius (there are 10 of them) to schedule a book signing. I was able to schedule two over the phone on the spot, several of them told me the event person was not working that day and to call back and the rest need me to email them a marketing package (examples of all docs in that package are in blog post #2 dated June 15, 2010). It’ll probably take me another hour to customize those packages for each store and then another 30 minutes to call the other stores back and schedule signings so let’s call it 4 hours worth of work to hopefully schedule signings at every Borders store in the Dallas-Fort Worth Metroplex. Well worth it since signings are where we get to sell to book lovers face to face. Again, if you became a writer to hide behind a computer screen all day, then you’re in the wrong business. Writers need to talk to people, because that’s what fans are…people. And without fans, writers can’t put food on the table.

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that you’re published. It doesn’t mean squat that your book is on a bookstore shelf. It’s only when someone takes your book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that you become a part of your readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to try and sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. Let the madness begin…

 Day 9 of 365

 In this issue:

  • Email signatures – short, sweet, and selling your book
  • Food books to read – as selected by the bad boy chef himself
  • Do secret societies exist? A poll

 Email signatures – short, sweet, and selling your book

 I had actually decided to go all in on the shameless self-promotion a long time before I read David Meerman Scott’s The New Rules of Marketing and PR and use my email signature to let anyone and everyone know about my book. Here’s the latest version of my email signature:

 Best,

 Mark

817-504-3886

 My latest novel, The Brink, is a Barnesandnoble.com Rising Star Award winner!

 Other reviews:

“{Mark Fadden] is a masterful storyteller.”  – Writer’s Digest
“Action and heroism keep readers turning pages. A nicely crafted thriller.” – Foreword Clarion Review of The Brink.

 Preview the first 22 pages and order your signed copy at http://www.markfadden.com

 And I change it based upon what’s going on with the book. I just inserted the “Other reviews” section, where before my signing at the Colleyville Borders there was a blurb about that in it giving the date and time – and it was the most successful signing of the year, maybe in the history of their store! Remember, it’s easy as ABC – Always Be Changing your email signature depending on what’s going on with your book – new reviews coming in, new signings, etc – keep it fresh!

 Food books to read – as selected by the bad boy chef himself

While I don’t necessary like the term “Foodie”, it sounds like you should be dressed in a cute sweater your mom knitted and shaking broccoli pom-poms as the school lunch ladies review the Food pyramid, I am a man who likes to eat. One of my favorite celebrity chefs is Anthony Bourdain. Not only did I really enjoy reading Kitchen Confidential, and I love his attitude, what draws me to him is his philosophical musings on how food should be related to in our lives. It is vital to us, but not just in the nourishment for the body sense. It can, and should be, an essential piece of our well-being, nourishment for the individual soul and the collective heartbeat of a society, no matter how big or small. We certainly have lost that sense of what food can and should do for us here in America. We’re just so damn busy trying to fit in every bleeping thing into our schedules, that the simple joy of preparing a meal for family or friends has been lost, or has never been something experienced altogether by masses of people. Sad.

Anyway, here’s a link to the Goodreads site that has an interview with AB and he shares his top 5 food books. Heat is listed as one of them. I wanted to read it when it first came out, but life got in the way, and I forgot about it. I just put it in my iPhone scheduler to pick it up on Thursday during the “Snake Dude” show at the library. Yup, slithery snakes will keep about 300 kids glued to their seats for an hour, a feat not easily attained. Did I mention the Colleyville library rocks???

 Do secret societies exist? A poll

 Dan Brown made his mark with secret societies. My new book, The Brink, also has this secret society as the bad guys. What do you think? Do you think sinister secret societies exist?