The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 9, 2010

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 25 of 365

In this issue:

  • Today’s FB numbers
  • Reminding folks about tomorrow’s signing
  • Giving blood and feeling woosy


Today’s FB numbers

 Numbers didn’t budge since yesterday. The ad “US Const. Article Found” didn’t “click” with people. And I haven’t had a click on the Lewisville Borders signing since I changed the ad pic from the cover shot to my ugly mug pic. I changed it back and am letting it ride until tomorrow afternoon.

 If you’re in the Lewisville, Texas area tomorrow between 1pm and 3pm, come give us a kiss.

 Reminding folks about tomorrow’s signing

 I spent about 30 minutes today reminding my FB friends who live in the area as well as the folks I sent invites to (the library staff, area media contacts) about the signing tomorrow. One of the library staff folks mentioned that their mystery book club will be doing The Brink in September and they bought 6 copies for those folks. DON’T FORGET about the book clubs in your area. They can help BIG TIME to spread the word about your book!

 Giving blood and feeling woosy

I gave blood today and then had a few cocktails to kick off the weekend. Not the best deicison, but a fun one. Salud!

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…