PRWeb press releases – all Gnews is good Gnews

 

If you grew up in the 80s, you know the TV show The Great Space Coaster. One of the featured characters was Gary Gnu, a news reporter known for his catchphrase, “No Gnews is Good Gnews with Gary…Gnu”. On this App Wednesday, I must disagree with Gary. As writers, all Gnews is good Gnews because all Gnews gets the word out about your project.

Perhaps the best way to get the word out about your project, especially if it’s a timely piece of non-fiction or a a novel that could be “ripped from the headlines,” is by writing a press release and sending it out over PRWeb.com.

So how does PRWeb work? It’s pretty easy to use. You write a press release about your project and they distribute it to every major news site and search engine on the Web, putting your in front of consumers and journalists.

I’ve used PRWeb twice now, once in Oct 2010 and once last week (July 2011) to try to get the news out about my latest thriller, The Brink. For my latest release, the numbers are pretty big: over 41,000 headline impressions on various news websites and the full-page version was downloaded over 1,200 times so far. Not bad for a week. The cost for all this publicity? $200. Was it worth it? My sales #s from my publisher are tallied quarterly, so I won’t know for a few weeks. But, as we all know, the Internet has an infinite memory. Anytime in the future when someone Googles my name or my books, they will come across this press release. As The Brink is a novel about a global financial conspiracy, the press release contains all kinds of tags about the current debt crisis, which will probably remain in the public lexicon for a while and hopefully keep my name relevant as well.  

And while PRWeb sends out the news release to its partners and subscribers, whose to say you can’t send it out to the local news folks you know? It’s yours. You created it. You paid for it. Use it however you want. Need help writing a press release? PRWeb even offers templates to help you get started. Now go on and get the word out about your sweet baby!  

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Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Blast your News Release everywhere!

As the premier web news release service, PRWeb.com is a fantastic way to get the word out about you. Remember, we are building a brand here (you as author) so we need to write some news releases about the brand and what the brand has out and what the brand is currently working on. Maybe your new nickname could be “The Brand” ala “The Situation.”

Never written a news release before? It’s easy. Just stick to the 5 Ws – who, what, when, where and why. If you need help writing a news release, PRWeb.com has excellent examples on their site.  

Okay, so you don’t need help writing a news release. You’ve written them before, but you’ve never used PRWeb.com to distribute it? Well aren’t you in luck! PRWeb.com is having a 50% off sale for all us first-timers. Prices range from $40 for the basic to $180 for the premium package. Go to http://service.prweb.com/go/em1010base50pd/?utm_source=base&utm_medium=email&utm_campaign=em1010redzonecontrol50pdRemail for more info.

You gotta hurry, though. The deal ends Oct 31. Happy Halloween!

A writer’s secret weapon

As writers, only the boundaries of our imagination can contain our actions. But, our actions in the book marketing world is a very different story. We have a daily Google Adwords budget. Or a weekly Facebook ad budget. We probably have a budget for how much we’re willing to spend on an ad in the local newspaper to promote a book signing. We probably compare the quote from prweb.com and inewswire.com to see how much bang for the buck we can get on our latest news release. Because we are working with small budgets and razor-thin margins, it is like finding the Holy Grail itself when we discover a HIGH QUALITY way to promote ourselves to our readers that has a SIZZLING ROI (return on investment).

A FANTASTIC tool to use to introduce yourself and your latest book to people that will very likely want to read it is www.meetup.com. The website is a network of local groups, anything from Beer Lovers (of which I’m a member) to a number of book clubs. All you need to do is register, type in your zip code and the words “book clubs” into the search window and viola! You can see which clubs would be interested in reading your book and even contact them. And did I mention that it’s FREE to join meetup.com?

I’ve met several organizers of book clubs through meetup.com. While, in my email, I give the synopsis of the book, I also always ask the organizer if he/she would like a free review copy of my book to see if they would be interested in their club selecting it for an upcoming meeting. To increase your chances of getting your book selected, make yourself available for the meeting when they review it.  Book club meetings are fantastic! You have access to people that will provide quality feedback, wine and/or beer is typically served and the snacks are usually kick ass, even better than a sheep strapped with a rocket launcher.  Seriously, if you haven’t already, join meetup.com. You’ll be very glad you did.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

A new look, a new name to the blog

Changes to the Blog

“The only constant is change.” – I forgot who said this.

If you been following this blog, you’ll see that I’ve made some changes to better reflect what this blog is all about. I hope these changes will draw some more folks into the fold so that we can have a more lively discussion about what’s working and not working in the book marketing world.

Word of Mouth Marketing (WOMM) – is old school still the way to go?

The marketing world continues to praise the Internet as the end all, be all platform to get the word out about your product. However, the numbers don’t agree. In fact, overwhelmingly, the numbers state that good old-fashioned word of mouth marketing (WOMM) is still king:

71% Face to face

21% Phone

3% Email

2% Instant Message

1% Online chatroom/blog

1% Other

Sources: McKinsey & Company 2010; Keller Fay Group, 2009

What is WOMM? Let’s say a friend of yours tells you about a new book. “I just read The Brink by Mark Fadden and it was awesome. It was so suspenseful and fast, I found myself reading as fast I could to keep up with the action. There’s also this part about a lost Constitution article, and there’s tons of Federal Reserve history and a secret society called the Bilderberg Group that I never knew about.  You’ve got to read it!” We all have had that conversation, right? And we all have purchased something based upon that friend’s recommendation, right?

I just listened to the  “Pass It On : Small Business Success Through Word-of-Mouth Marketing” webinar from PRWeb and Fizz Corporation. In it, Fizz’s Ted Wright explains how to identify what he calls “influencers” and to use them to share stories about your products, which will hopefully drive up sales. Wright also talks about how to use social media in WOMM. Whatever you are selling, or whatever business you are in, this webinar will help you with your WOMM campaign. Check it out at: http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=243086&sessionid=1&key=1C7936E31879AFE35EACDEEB245B2C66&eventuserid=40733644

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

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Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

Writing and marketing your novel: A glimpse from the trenches

August 26, 2010

Day 73 of 365

Books sold so far (May and June 2010): 246

In this issue:

  • Writing topic – Violence in Children’s Books
  • Marketing Topic – How Google Alerts help you write compelling news releases

Writing topic – Violence in Children’s Books

I follow Nathan Bransford’s Blog. It is a fantastic resource for writers, has won many industry awards, and just has some great, and timely, topics. For example, today’s topic was on violence in children’s books. While he mentioned the Young Adult (YA) hit Mockinjay in his blog, he also invited people to comment about the topic. So I did. Here were my thoughts:

I’ve actually been wondering the same thing. Is there a line, but like anything else where you are making choices for others, who gets to draw it? And where does it stop? For my next novel, I want to combine a murder mystery with a coming of age story, which would be targeted for both the adult and YA market. Is murder too young for YA readers? What about something that, in my eyes, is just as bad, like rape? If so, then the classic To Kill a Mockingbird should be stricken from all the YA school reading lists across the country. Sadly, violence is something many kids experience every day. If these kids read about violence as part of a greater story, a story that digs deep into their inner thoughts, maybe then they can begin to understand the context behind it. More importantly, maybe they can read one of these books and finally understand the horrific sights they see every day or the scary sounds that lull them to sleep every night. It is only when we truly understand something like violence that we can truly escape it. And it is books that help us understand the world around us.”

As writers, it is our duty to push the envelope and to make people think. My approach is very laissez-faire, let writers write what they want. Ultimately, a book is like any other product, if it’s a good product and people want it, then it will do well in the market. If it’s crap, then the market will ignore it. As far as children’s books go, my thoughts about what children should read are the same about my thoughts on what they should be watching, where they should be hanging out, who their friends are, and how they’re doing in school: it’s up to their parents to decide what’s appropriate.

Thoughts? Comments? To the keyboards!

Marketing Topic – How Google Alerts help you write compelling news releases

If you don’t know what Google Alerts are, they are free alerts you set up that will email you anytime the alert word or phrase is mentioned on the Internet. For example, if your name is Tom Jones, and you set up your Google Alert for the phrase, “Tom Jones” and you set it as an email alert every day, you’ll get an alert emailed to you every day with the link where the phrase “Tom Jones” was mentioned.

I did this with my name, “Mark Fadden.” However, as the Internet has been lighting up lately with buzz about the secret society that is in my latest novel, especially since Rush Limbaugh and Fidel Castro recently commented on it, I decided to create an alert for that group, “Bilderberg” and some of the phrases associated with them, like “New World Order” and “One World Government.”

How does this help you sell more books? Like David Meerman Scott stated in his social media bible The New Rules for Marketing and PR, news releases are a great way to promote your book. He also says to create a news release for anything newsworthy about your product or service. Well, what a better way to know what’s newsworthy about your product than if it’s being talked about in the news or blogosphere? Google Alerts to the rescue. And even if you don’t have the scratch to send out news releases on PRWeb everyday, you can put up new news releases that feature the info you culled together from your Google Alerts on your website (like I did on mine), in an email marketing campaign, or send it out to your local news outlets.

BTW, we will be covering getting the attention of local news outlets in one of next week’s blogs. Until then,

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…