Author shares secrets on selling books

“Today’s up and coming authors must act like an entrepreneur if they want anyone besides their mother to read their books.” That was the central message of author Mark Fadden’s recent “Get Your Book Read!” presentation at the Alvarado Public Library in Alvarado, Texas. With more writers going the self-publishing route, and with publishing houses slashing their marketing budgets to the bone, authors must not only write the book these days, but they must act as their own public relations and marketing managers as well. “The good news is that by using the Internet, there has never been an easier time to get our message out to the masses,” Fadden said. “The bad news is that we’re also competing with the millions of other marketing messages that are sent out every day and vying for people’s attention. There are many ways for authors to be seen and heard, we just have to remain diligent about communicating our message to the world.”

Not only is Fadden a freelance writer and he continues to work on new novels, he is also currently on a book tour promoting his latest award-winning thriller, The Brink. In the book, a fugitive cop helps a woman running for her life only to get sucked into a secret society’s plot for global financial Armageddon. Fadden uses many social media platforms like Facebook, Twitter and his blog to spread the word about his books. However, he will be the first to say that when it comes to making fans, it’s still face to face meetings that work best.

“A recent study stated that 71 percent of all communication is still face to face. 21 percent is over the phone. Email, texting and participating in chat rooms and other online platforms like Facebook still account for less than six percent. While keeping an online presence is important, meeting people in the flesh is still key.” Fadden, who lives in Colleyville, Texas, also answered questions from the audience about his experience with publishing, what inspires him and how he got his start. The interaction with potential fans is something he truly enjoys. “I love talking to readers. It also allows me to thank them for taking the time to read my work, which is a huge investment when there are so many other forces tugging at people these days. It also gives me a chance to hear their feedback, which helps improve my writing.”

Fadden’s take-home message from his presentation was that while getting the book published is a huge accomplishment, it is only the beginning of the hard work. “I’ve been a writer for almost 10 years now, and many folks that come out to these presentations are writers themselves that have questions about how to get their work published. While I try to give them as much information as I can about getting published, I try to make sure they understand that the marketing aspect is even more critical, especially since they’ll be doing most of it themselves. While it can seem overwhelming, if you have a good marketing plan, that makes all the difference. It’s all about the three Ps – planning, patience and persistence.”

“This talk was amazingly interesting,” said Cheryl Chaplin of Alvarado, who took copious notes during Fadden’s presentation. “A friend of my son’s is a writer, he’s written a novella and hopes to turn it into a full-length novel. This is priceless information for him.”

The Brink has won its publisher’s Editor’s Choice Award and the Rising Star Award. Not only does Fadden have several signings scheduled at book stores in the Dallas/Fort-Worth, Texas area this fall, readers can preview the book and even get a signed copy at http://www.markfadden.com. Fadden’s blog, The Campaign: dispatches from the literary trenches, can be viewed at https://markfadden.wordpress.com/. Copies of Fadden’s “Get Your Book Read” PowerPoint presentation are available for free. Simply email him at mark@markfadden.com for a copy.

Triple C Ranch book club hosts “the next Dan Brown”

Once finishing a book, many readers would love the chance to ask the author questions about it. The ladies of the Triple C Ranch neighborhood in Southlake got that very chance when Colleyville author Mark Fadden stopped by during their recent book club meeting as they discussed his latest thriller, The Brink. “It was an engaging read,” said Patty Jefferson. “I read it in a day and a half. It was a real page turner.” Arlene Dang, one of the group’s founders, agreed with Jefferson and had perhaps the highest praise a thriller writer could hear. “I think he’s the next Dan Brown.” While the rest of the women had similar sentiments about the book, they also had some constructive criticism for Fadden. “While it would spoil the book to mention their exact comments, I can say that they had some specific ideas about the ending and some of the characters in the book. Anytime that we as authors can get this kind of feedback from our readers, it’s invaluable.”

The Triple C Ranch Book Club, which is comprised of women from all walks of life including housewives, lawyers and educators, began with an idea that sprang from a conversation between two of the women in the neighborhood. Dang and Sipho Gumbo had a conversation about books and found out that they both were active on Good Reads, an Internet website where readers discuss their favorite books with others. “We thought why not do the same thing in our neighborhood?” said Dang. “We knew that several people in our neighborhood liked to read. Creating a book club just seemed a natural fit.” Gumbo, whose husband has written a book of historical fiction about African politics, entitled The Fire Inside, agreed. “We wanted to have a neighborhood group where people could share and socialize.”

The club, which meets the third Sunday of every month, has a dozen members and has even created their own Facebook page. Fadden’s novel, The Brink, was the third book they’ve read. Sometimes, the ladies have different opinions about characters and plots of the books they review, and they each respect the other’s opinion. Other times they all agree about a book, like when they all thought that the bestseller Eat, Pray, Love wasn’t their cup of tea. Lorianne Hartman, who hosted the meeting that Fadden attended, picked The Weight of Water for their next book. “It’s a very informal group of women who like to read and like to share,” said Hartman. “We’ve got a great group and I look forward to spending time with these good friends.”

Fadden will be signing copies of The Brink at the Southlake Barnes & Noble book store on Saturday, Oct 9, from 1:00pm-3:00pm. To preview it, visit his website at www.markfadden.com.

reat Dispatches from the literary trenches

September 19, 2010

Ron Paul – “This is much bigger than the Great Depression” interview

With this weekend being the 2nd anniversary of the 2008 Wall Street meltdown, here’s a video of yesterday’s Tom Sullivan show where he interviews Congressman Ron Paul, who has long been a relentless champion of fixing the devastated US economy through sound financial principles.

“Capital comes from savings, it can’t come from a printing press,” said Paul. When asked his prediction about the economy, Paul said, “it’s going to get a lot worse. This is much bigger than anything in the history of the world. Never has a world economy been run on a total fiat currency controlled by us, of course by the dollar. It has horrendous debt that has to be liquidated. And so far no one wants to do that. We have to return to sound money. We have to turn off the printing presses.”  

Paul’s latest concern about the role of fiat money in the global economic crisis is just one of the pieces of my latest novel, The Brink. Certain to be the year’s most controversial thriller, The Brink takes readers on a breathless race from the wilderness of northern Mexico to the center of power in Washington, D.C as a fugitive cop and a brilliant beauty try to uncover the link between a lost article of the Constitution and a ruthless secret society whose goal of total global financial collapse has already begun.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html