Author shares secrets on selling books

“Today’s up and coming authors must act like an entrepreneur if they want anyone besides their mother to read their books.” That was the central message of author Mark Fadden’s recent “Get Your Book Read!” presentation at the Alvarado Public Library in Alvarado, Texas. With more writers going the self-publishing route, and with publishing houses slashing their marketing budgets to the bone, authors must not only write the book these days, but they must act as their own public relations and marketing managers as well. “The good news is that by using the Internet, there has never been an easier time to get our message out to the masses,” Fadden said. “The bad news is that we’re also competing with the millions of other marketing messages that are sent out every day and vying for people’s attention. There are many ways for authors to be seen and heard, we just have to remain diligent about communicating our message to the world.”

Not only is Fadden a freelance writer and he continues to work on new novels, he is also currently on a book tour promoting his latest award-winning thriller, The Brink. In the book, a fugitive cop helps a woman running for her life only to get sucked into a secret society’s plot for global financial Armageddon. Fadden uses many social media platforms like Facebook, Twitter and his blog to spread the word about his books. However, he will be the first to say that when it comes to making fans, it’s still face to face meetings that work best.

“A recent study stated that 71 percent of all communication is still face to face. 21 percent is over the phone. Email, texting and participating in chat rooms and other online platforms like Facebook still account for less than six percent. While keeping an online presence is important, meeting people in the flesh is still key.” Fadden, who lives in Colleyville, Texas, also answered questions from the audience about his experience with publishing, what inspires him and how he got his start. The interaction with potential fans is something he truly enjoys. “I love talking to readers. It also allows me to thank them for taking the time to read my work, which is a huge investment when there are so many other forces tugging at people these days. It also gives me a chance to hear their feedback, which helps improve my writing.”

Fadden’s take-home message from his presentation was that while getting the book published is a huge accomplishment, it is only the beginning of the hard work. “I’ve been a writer for almost 10 years now, and many folks that come out to these presentations are writers themselves that have questions about how to get their work published. While I try to give them as much information as I can about getting published, I try to make sure they understand that the marketing aspect is even more critical, especially since they’ll be doing most of it themselves. While it can seem overwhelming, if you have a good marketing plan, that makes all the difference. It’s all about the three Ps – planning, patience and persistence.”

“This talk was amazingly interesting,” said Cheryl Chaplin of Alvarado, who took copious notes during Fadden’s presentation. “A friend of my son’s is a writer, he’s written a novella and hopes to turn it into a full-length novel. This is priceless information for him.”

The Brink has won its publisher’s Editor’s Choice Award and the Rising Star Award. Not only does Fadden have several signings scheduled at book stores in the Dallas/Fort-Worth, Texas area this fall, readers can preview the book and even get a signed copy at Fadden’s blog, The Campaign: dispatches from the literary trenches, can be viewed at Copies of Fadden’s “Get Your Book Read” PowerPoint presentation are available for free. Simply email him at for a copy.

Here’s your chance to rip apart a book marketing campaign and caress its beating heart

July 27, 2010

Day 43 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • A new blog format
  • Writing topic – The Breakup of the US
  • Marketing topic – drops the ebook bomb

 A new blog format

While I created this blog to discuss the adventures of trying to market a book, there’s been some interest in also talking about the writing side of producing a book as well. So, we’re starting a new format here at ND that might just inspire some more interaction. ‘Cause you can’t market something that ain’t been written down, right?

So, for the foreseeable future, the posts will be broken down into two topics – one on writing and one on marketing. As always, comments are always welcome. So let’s jump “write” in with a couple doozies…

Writing topic – The Breakup of the US

Michael S. Rozeff is a retired Professor of Finance living in East Amherst, New York and the author of the free e-book Essays on American Empire. He posted this article on the break up of our national government states, i.e. the states shouldn’t be “united” any longer. Now whether you agree with this or not, as a writer, this idea should immediately sets forth a slew of plot possibilities, setting possibilities, etc.  While this article hits somewhat close to home with my latest novel, The Brink, some other questions that popped to mind are:

  1. Could these individual states go to war? Could this spark a war with the other countries that we owe money to, seeing that with no more federal government, there’s no one to pay our massive bills.
  2. Fast forward 100 years. Are certain “staters” restricted from passage to other states. What would that mean in terms of character relationships? (the whole Romeo and Juliet thing)
  3. What if it happened and then one person tried to make the USA come together again? What factions would want to stop him or her?
  4. As far as settings go, would an end to the federal govt mean a beginning of total societal chaos? Would it be like the post-apocalyptic world in Cormac McCarthy’s The Road? Or would it be business as usual?

 Thoughts? Opinions? Suggestions? Comments? Let’s bring it people!

 Marketing topic – drops the ebook bomb

A recent Wired magazine article stated that, “Amazon sold 180 e-books for every 100 hardcovers last month and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009.”

Besides the notion that based on that info, I should change the topic of this blog to “ebook” marketing, rather than “book” marketing, what does the notion of ebooks being the wave of the future mean for our book marketing efforts. Should we stop promoting the hardcovers and paperbacks? Should we even do signings in stores anymore? Or should we concentrate all of our marketing efforts for the ebook crowd? Could there be a way to “sign” an ebook? Or maybe make a video intro for an ebook made by the author that readers could watch before reading the ebook?

Tonight’s topics are like Mike Tyson giving you the one two punch and then chomping on your ear for a bit, huh? I told you they’d be doozies.

 Let the comments begin!     

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…