Press Release – Pots n’ plots with a dash of the author thrown in

Lisa Panno, David O'Briant, Kay Adams, Rosemary Kayem, and Mark Fadden cook food featured in Fadden's latest thriller, The Brink, at Colleyville Market Street's Dish culinary school.

Authors are like most entrepreneurs, they are always on the lookout for new ways to promote their books. That’s why Colleyville author Mark Fadden jumped at the chance to appear at the latest Market Street cooking school event. 

“I’ve had many book signings and given several lectures about writing, but I’d never done anything like this,” said Fadden about the recent Pots n’ Plots class where attendees cooked several dishes from his latest suspense thriller, The Brink. “But I figured if it combined reading and eating, two of my favorite things, then that’s the definition of win-win.” 

Judy Waitkus, Culinary Manager at Market Street grocery store in Colleyville, led attendees as they first made fruit salad with honey, crab cake sandwiches and even a dish called, “Eggs Carver” that one of the characters in the book had named after himself. Attendees clustered in small groups as they cooked the various dishes, and then got to eat them while they discussed Fadden’s book with him. “I had an absolute blast,” Fadden remarked of the laid-back evening that included sipping on Shiner Bock beer, which was also featured in the book, as he answered questions from attendees. “It was totally different from sitting behind a table signing books or standing at a podium speaking. To be able to cook a meal with everyone and then sit around and eat while talking books with what I consider a group of new friends, well life doesn’t get too much better than that.” 

The Brink is Fadden’s third suspense thriller. Not only does it feature a lost Constitution article, it uses real-world economic numbers to weave an intricate conspiracy tale that takes up where the recent financial meltdown left off. Published in May 2010, it has already won two awards and has been nominated for a third. Readers can find out more about Fadden, his books and future appearances at www.markfadden.com.

 The Dish culinary schools are located at two of the Dallas-Fort Worth Market Street locations, in Colleyville and McKinney. The Dish culinary school offers classes, like “Making Seafood Easy” and “Bacon, Bacon, Bacon!”, for all level of cooks taught by their own chefs as well as leading experts from around the country. For more information on the Colleyville Market Street Dish Event Center call Judy Waitkus at (817) 577-5047 or visit www.marketstreetunited.com.

News Release – Local author signs ‘absolutely shocking’ book at The Book Carriage

Larry Granados, Treena Carpenter, Mark Fadden, Mercedes Reagan, and Leanne Skinner hold copies of The Brink, Mark Fadden's latest thriller, during his visit to The Book Carriage in Roanoke, Texas

Cooler temperatures make a lot of people want to curl up with a good book. And that’s exactly what customers got a chance to do at The Book Carriage & Coffee Shop in Roanoke on Sunday when Colleyville author Mark Fadden stopped by to promote and sign copies of his latest award-winning thriller, The Brink. In the book, Fadden incorporates a lost article of the U.S. Constitution into the story of a fugitive cop that helps a woman running for her life, only to get sucked into a secret society’s plot for global financial Armageddon.

 “It’s a completely gripping thriller, one that I hated to put down,” said Leanne Skinner, who works at the store and read an advance copy. “I appreciated the short chapters, so when I did get the inevitable interruption, I could finish the chapter, take care of the interruption, and then get back to it.”

 During his visit, Fadden talked about the “real-world” economics that are part of the book. “I began researching the book in 2006. Back then, I wanted to do a story that used the country’s exploding debt problem as the basis for a conspiracy thriller. I also wanted to use real numbers and real economic theory to showcase just how fragile our financial system is. Little did I know then that the events happening now, like the government debt bubble and actions of players in the international financial system, like what the Bank of Japan is doing to stabilize its economy, practically mirror what happens in the book. The truly frightening thing is that these actions, in the book anyway, ignite the complete unraveling of the entire global monetary system.”

 “It’s absolutely shocking,” said Angie Granados of the financial realty in the book. Granados, with her husband Larry, owns The Book Carriage & Coffee Shop. “Mark talked about some of the financial numbers he uses in his book, real numbers from the real world. It’s almost too scary to think about what could happen.”      

 The Book Carriage & Coffee Shop opened two years ago. Granados and her husband built the unique building from the ground up, scraping the existing building that once stood there in order to comply with the city’s zoning ordinances for the revitalized Oak Street corridor. The building features a conference room on the second floor that can be rented and a stage that overlooks the main part of the store where bands play on Saturday nights. “Because of the construction, this was our first signing event in a while,” said Granados. “Now that the construction is over with, we are looking forward to having more events and more signings.”

 The Book Carriage & Coffee Shop is an independent general bookstore/coffee shop located at 304 North Oak Street in Historic Downtown Roanoke. Contact them at  info@bookcarriage.com or 817.491.2858. Or visit their website at www.bookcarriage.com.

 Mark Fadden can be reached at mark@markfadden.com. He has several upcoming signings in the DFW area and is available to attend book club reviews as well. He is also giving workshops on how authors can use social media to sell their books at various local libraries. Visit www.markfadden.com to view his schedule of events or to preview The Brink.

A new look, a new name to the blog

Changes to the Blog

“The only constant is change.” – I forgot who said this.

If you been following this blog, you’ll see that I’ve made some changes to better reflect what this blog is all about. I hope these changes will draw some more folks into the fold so that we can have a more lively discussion about what’s working and not working in the book marketing world.

Word of Mouth Marketing (WOMM) – is old school still the way to go?

The marketing world continues to praise the Internet as the end all, be all platform to get the word out about your product. However, the numbers don’t agree. In fact, overwhelmingly, the numbers state that good old-fashioned word of mouth marketing (WOMM) is still king:

71% Face to face

21% Phone

3% Email

2% Instant Message

1% Online chatroom/blog

1% Other

Sources: McKinsey & Company 2010; Keller Fay Group, 2009

What is WOMM? Let’s say a friend of yours tells you about a new book. “I just read The Brink by Mark Fadden and it was awesome. It was so suspenseful and fast, I found myself reading as fast I could to keep up with the action. There’s also this part about a lost Constitution article, and there’s tons of Federal Reserve history and a secret society called the Bilderberg Group that I never knew about.  You’ve got to read it!” We all have had that conversation, right? And we all have purchased something based upon that friend’s recommendation, right?

I just listened to the  “Pass It On : Small Business Success Through Word-of-Mouth Marketing” webinar from PRWeb and Fizz Corporation. In it, Fizz’s Ted Wright explains how to identify what he calls “influencers” and to use them to share stories about your products, which will hopefully drive up sales. Wright also talks about how to use social media in WOMM. Whatever you are selling, or whatever business you are in, this webinar will help you with your WOMM campaign. Check it out at: http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=243086&sessionid=1&key=1C7936E31879AFE35EACDEEB245B2C66&eventuserid=40733644

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

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Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html