The Best 25 Social Media Tips Ever!

I hope everyone’s Labor Day weekend was fantastic. Here in North Texas, although our brothers and sisters to the west and south are battling unprecedented wildfires, we also FINALLY got a break from 60+ days of triple digit heat. It was actually in the mid 80s on Labor Day…I know! mid 80s!

If you follow this blog, you’ve heard me sing Vocus’s praises before. For this Tools for Tuesday, I am forwarding their “25 Top Tips for Social Media Success.” Some are obvious (Be nice, use your manners.) others will leave you scratching your head (Why didn’t I think to be a content curator?)

I hope you enjoy the 25 Top Tips for Social Media Success. And if you’re keeping track, you only get half tonight. This is a two-parter, so I’m leaving you in delicious suspense until tomorrow’s post for the other half. Have a great night!

*****************************************************************************************

Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Vocus Social Media Strategy Tool – Day 2, The Results

So, how’d y’all do with the homework assignment? If you remember from yesterday, we talked about the Vocus Social Media Strategy App, the cool (and free!) tool that will hopefully help us writers craft our social media strategy. During the 6 step process, I learned that I need to concentrate on the following goals from my SM campaign:

IMPROVE BRAND OR PRODUCT AWARENESS

IMPROVE BRAND OR PRODUCT REPUTATION

INCREASE SALES REVENUE

IMPROVE PUBLIC RELATIONS

IMPROVE SEARCH ENGINE RANKINGS

INCREASE WEBSITE TRAFFIC

And, here are the challenges I face to reach those goals:

IMPROVING SEARCH ENGINE RANKING POSITIONS

IMPROVING BRAND AWARENESS OR REPUTATION

INCREASING WEBSITE TRAFFIC THROUGH SOCIAL MEDIA INTEGRATION

ACHIEVING OR INCREASING MEASURABLE ROI FROM SOCIAL MARKETING

PROGRAMS

CONVERTING SOCIAL MEDIA MEMBERS, FOLLOWERS, ETC. INTO PAYING

CUSTOMERS

DEVELOPING AN EFFECTIVE AND METHODICAL SOCIAL MARKETING STRATEGY

Here are some of the questions that the Vocus app asked me about why I may not be reaching my goals:

Why aren’t audiences engaging? Are you using social media channels for “push marketing/PR?” Are you sharing information that isn’t timely or relevant?

Why can’t you convert fans?Are you selling a commodity or an experience?

Why do you have an ineffective social media strategy?Have you completed audience research? Do you understand how your market uses social media channels? Have you tried to align your social media planning with organizational goals and objectives? 

Why can’t you measure ROI? Did you set up proper metrics for each tactic and/or campaign? Do you have analytics set up properly?

And while my Vocus SM Strategy Assessment went through several pages of how Vocus could help me maximize SM to sell books, which also included links to several articles/blogs/etc that pertain to my SM goals. If you haven’t taken 10 minutes to go through the 6 steps of the Vocus SM strategy app, I highly recommend you doing so. Whether you are a Self-pubbed author or you are traditionally published, SM is something that’s up to you. Having a better understanding of how it works, and a better understanding of your SM goals will pay off time and again in the years to come.

*****************************************************************************************

Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Vocus Social Media Strategy App – very Cool and very Free

Social media is perhaps the only way that we unsung heroes of our own life stories, aka the novel writer, has a chance to shout out our worthiness to the world. “Here I am! Here’s my book! It’s won awards! It is worthy of your time, trust me!” Dallas/Fort Worth’s own social media guru Kristen Lamb, who is the writer’s best friend when it comes to social media, probably put it best about SM for writers: “Another key tactic to managing social media is to create friendships and community. When we all work together, creating a platform is far easier. We can rely on others to help us if we actively seek to help and support them. I liken it to a barn-raising. When we all do a little for each other, big jobs suddenly become more manageable. Since we aren’t doing everything alone, we need to spend far less time on social media to still be effective.This is one of the reasons that using traditional marketing tactics on social media is so ineffective.”

Because understanding SM and using it effectively is such a HUGE deal for us writers, I wanted to take these next two days to talk about the VOCUS social media strategy App. Vocus took the best of their social media research, including their 2010-2011 benchmark reports and turned it into an interactive tool that lets the user create a custom strategy tailored exactly to our needs. Here’s a description of the app in a nutshell: “In just six steps, you drag–and–drop your goals, answer questions and select the route and resources that are right for you. The tool does the rest, building you a 35–page workbook with a detailed plan based on your choices. You’ll find insight, next steps, worksheets, links to resources, and data that shows you where you stand compared to your industry peers.”

I’ve already done this and it gave me multiple articles and pdfs to research for my specific goals. So, go ahead and try it out, it takes about 10 minutes and its free. Like me, you may be surprised at what your SM goals are versus what they should be. We’ll go over my results in tomorrow’s post. Happy strategizing!

*****************************************************************************************

Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com