Increasing eBook sales: Is the Price always Right?

The weather was perfect here in DFW Texas today, so for this Feel Good Fantastic Friday, or “things that make you go hmmm” Friday, or free for all Friday, I had a thought bouncing through my grande cabesa (at 7 5/8, it really is big): In real estate, it’s “location, location, location.” In eBook sales, could it be, “price, price, price?”

I don’t really know how, but I’m on the Digital Book World email list and I’m kinda glad it happened. They seem to have everything anyone could ever want to know about eBooks, including this humdinger of a sales analysis on Vince Flynn’s latest, American Assassin.

From the graph included in the DBW analysis, you’ll see that the ebook, which was first offered at $12.99, slowly dropped down the bestseller list, but got quite a bump when he dropped the price to $8.99. Then sales dropped almost off the map when they shot the price back up to $14.99.

But it’s not just the example here that shows Flynn had a bump in sales when he put AA on a “fire sale.” Consider the self-publishing darling Amanda Hocking, who priced her novels between $0.99 and $1.99 and sold 900,000 copies in a month! Yes, that’s not a typo. And, she sold 400,000 more the next month. Oy Vey!

So, that begs the question, how important is setting a low sales price to your eBook sales?

To the keyboards!


Mark Fadden is a freelance writer and author. Bestselling author Sandra Brown recently had this to say about Mark’s latest novel, The Brink: “[The Brink] is a hell of a read. The chemistry between [the main characters] Danny and Sydney is terrific. The action sequences were heart-pounding!” Check out The Brink and Mark’s other books at

And speaking of reasonably priced eBooks, The Brink is now available as an eBook for Kindle  and Barnes & Noble nook for only $2.99!