August 19, 2010

Day 66 of 365

Books sold so far (May and June 2010): 246

In this issue: 

  • Writing topic – Trapped in the ‘Net
  • Marketing Topic – First day of Google AdWords was a scorcher!

Writing topic – Trapped in the ‘Net

We all know that Big Brother’s been spying on people over the Internet since they were doing it to Sandra Bullock in the 1995 thriller The Net. When I say the word ‘cookie’, you probably know it’s 1) a delicious treat and 2) it’s a tidbit of information stored on your computer that tracks where you’ve been on the Internet. But do you know about ‘beacons?’ They are other intrusive trackers that try to determine why you are on a page. On NPR’s Fresh Air program today, the show was “Tracking the companes that track you online.” They were talking about Internet privacy, cookies, and beacons. Now, if you’re a conspiracy lover like moi, there are all sorts of ways to incorporate this story into your novel. Or maybe take it to the next level with a new kind of Internet, one say 20 years from now that has evolved using this tracking technology. What would it look like? What kind of crimes could be committed using it? How would our hero in the story figure out whodunit?

Marketing Topic – First day of Google AdWords was a scorcher!

Well, I hope I’m not a one hit wonder. On my first day with Google AdWords, I got 1 hit. Kick the tires and light the fires! My ad budget is $10/day and my default bid per ad is $.75. Here’s the ad:

 And here’s a screenshot of the ad’s performance:



The keyword “double-dip recession” got the most impression and also got the hit. If you remember, my Facebook ads were getting in the tens and hundreds of thousand of impressions per day. On Google, I got 1,032. I’m going to up my bid and see what happens, especially since most keywords got very little impressions. More tomorrow night as the Google AdWords campaign rolls on.


The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…