Any book lovers in the house?

Like a good college student does with so many different things, much of my online advertising is about experimenting. The blog has been a success. Faceb00k campaigns at Christmas time, also a homerun. But, FB ads haven’t been doing great lately, and now, it seems Google Adwords are failing me, too. At least when it comes to Valentine’s Day.

I thought I had a good ad:

  • Unique Valentine’s gift?
  • Get the heart pumping with an award
  • winning, signed thriller – 20% off!
  • It gave all the pertinent info, attempted to solve the customer’s problem with something unique, and on sale to boot. The ad had over 63,000 impressions, and was clicked on 42 times. Now, here’s the kicker, the cost on this ad was waayyy higher than what I’m used to with my Google ads. They averaged $1.25 each, where I’m used to paying about $.15-$.25 each. Plus, I got not one sale from it. So, it’s back to the drawing board.

    But, maybe it’s time to look at not the ad or the delivery service, but where my potential customers are going. I mean, I had 42 people that were willing to take the time to visit my website. From the ad, they knew they were going onto a thriller writer’s website. But, alas, I couldn’t close the deal. Or is it my site not closing the deal?

    As CEO of, I’m making the executive decision to get a real website developer to redesign my site. I did it myself with the help of site builder software and I’m the one that updates it. But I need something better. It is, after all, my storefront, and I need to make it look like I know what I’m doing. It needs to be a pleasant, informative, and exciting experience, or else people won’t stay. They won’t hang out. They’ll go visit James Patterson’s site, and his, I’ll be honest, is really cool.

    So, I’m taking the rest of February to find a designer. Hopefully, I’ll have him or her in place by March and, by the grace of the big guy upstairs, the new and improved will go live April 1, and that ain’t no April fools.

    What about you? Do you wish your website was better? How? Was it DYI? Did you hire a designer? Has it evolved over time?

    To the keyboards!


    Mark Fadden is a freelance writer and award-winning author of Five Days in Dallas and The Brink. Send him an email at  

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