Author shares secrets on selling books

“Today’s up and coming authors must act like an entrepreneur if they want anyone besides their mother to read their books.” That was the central message of author Mark Fadden’s recent “Get Your Book Read!” presentation at the Alvarado Public Library in Alvarado, Texas. With more writers going the self-publishing route, and with publishing houses slashing their marketing budgets to the bone, authors must not only write the book these days, but they must act as their own public relations and marketing managers as well. “The good news is that by using the Internet, there has never been an easier time to get our message out to the masses,” Fadden said. “The bad news is that we’re also competing with the millions of other marketing messages that are sent out every day and vying for people’s attention. There are many ways for authors to be seen and heard, we just have to remain diligent about communicating our message to the world.”

Not only is Fadden a freelance writer and he continues to work on new novels, he is also currently on a book tour promoting his latest award-winning thriller, The Brink. In the book, a fugitive cop helps a woman running for her life only to get sucked into a secret society’s plot for global financial Armageddon. Fadden uses many social media platforms like Facebook, Twitter and his blog to spread the word about his books. However, he will be the first to say that when it comes to making fans, it’s still face to face meetings that work best.

“A recent study stated that 71 percent of all communication is still face to face. 21 percent is over the phone. Email, texting and participating in chat rooms and other online platforms like Facebook still account for less than six percent. While keeping an online presence is important, meeting people in the flesh is still key.” Fadden, who lives in Colleyville, Texas, also answered questions from the audience about his experience with publishing, what inspires him and how he got his start. The interaction with potential fans is something he truly enjoys. “I love talking to readers. It also allows me to thank them for taking the time to read my work, which is a huge investment when there are so many other forces tugging at people these days. It also gives me a chance to hear their feedback, which helps improve my writing.”

Fadden’s take-home message from his presentation was that while getting the book published is a huge accomplishment, it is only the beginning of the hard work. “I’ve been a writer for almost 10 years now, and many folks that come out to these presentations are writers themselves that have questions about how to get their work published. While I try to give them as much information as I can about getting published, I try to make sure they understand that the marketing aspect is even more critical, especially since they’ll be doing most of it themselves. While it can seem overwhelming, if you have a good marketing plan, that makes all the difference. It’s all about the three Ps – planning, patience and persistence.”

“This talk was amazingly interesting,” said Cheryl Chaplin of Alvarado, who took copious notes during Fadden’s presentation. “A friend of my son’s is a writer, he’s written a novella and hopes to turn it into a full-length novel. This is priceless information for him.”

The Brink has won its publisher’s Editor’s Choice Award and the Rising Star Award. Not only does Fadden have several signings scheduled at book stores in the Dallas/Fort-Worth, Texas area this fall, readers can preview the book and even get a signed copy at http://www.markfadden.com. Fadden’s blog, The Campaign: dispatches from the literary trenches, can be viewed at https://markfadden.wordpress.com/. Copies of Fadden’s “Get Your Book Read” PowerPoint presentation are available for free. Simply email him at mark@markfadden.com for a copy.

News Release – Booked for Murder Book Club meets author of latest selection

Sept 21, 2010 – Lewisville, Texas – Once finishing a book, many readers would love the chance to ask the author questions about it. Members of the Booked for Murder Book Club at the Lewisville Library got that very chance when Colleyville author Mark Fadden attended their monthly meeting as they discussed his latest thriller, The Brink. “I probably wouldn’t have selected this book,” said Lana Bragg of Lewisville. “I normally don’t go for political thrillers. But I really enjoyed this book. It was very timely and suspenseful. The short chapters made the story really move.” While the rest of the club members had similar sentiments about the book, which follows a fugitive Texas Ranger as he helps a brilliant beauty running for her life, they also had some constructive criticism for Fadden. “While it would spoil the book to mention their exact comments, I can say that they had specific ideas about some of the characters, as well as some remarks on the mix of romance and action. Anytime that an author can get this kind of feedback from our readers, it’s priceless.”

The conversation about romance in thriller novels quickly sparked a thoughtful discussion about the future of books, which had nothing to do with the eBook versus traditional print books debate that is the current topic du jour of the publishing world. “Are male writers becoming extinct?” asked James Whittington of Flower Mound. “I’m an aspiring writer and all the writing magazines I read say that as a male writer, you can’t get published. I mean, look at us here. Besides the author, I’m the only man here.”

Debra Levesque of Lewisville, who read The Brink on her Kindle eBook reader, disagreed with Whittington. “The publishing industry has been a male dominated world since its inception. Women had to write under men’s names in order to get published for a long time. I read Memoirs of a Geisha and that was even written by a man. I think it’s just finally leveling out.”

Another topic that was brought up was about the fact that Texas cities aren’t well represented in the mystery/thriller genre. While Fadden uses locations from his native state as settings in his novels, he is well aware of the reason why Texas is often left out in the cold in mystery and thriller novels. “Chicago has the political machine, the mobs, and a gritty past. New York is New York; there are so many different avenues to use when you have New York as your location. Washington, D.C. is the heart of global power. Texas, and Dallas in particular, has gotten a bad rap as a gleaming place that’s only known for big hair and J.R. Ewing. Many writers think it doesn’t have that dark edginess that mysteries and thrillers need to move the story forward.”  

Kelly Brouillard, Adult Services Librarian was the moderator for the book club meeting. “It was great having Mark here. Not only did we have a lively discussion, but we had a large turnout, the most we’ve had ever for this group.” The Booked for Murder Book Club meets every third Tuesday of the month at 2:00pm at the Lewisville Library. For more information, contact Kelly Brouillard at (972) 219-3570, or visit http://library.cityoflewisville.com

The Brink is Fadden’s third novel and has won both his publisher’s Editor’s Choice and Rising Star Awards. He will be signing copies at the Lewisville Barnes & Noble book store on Sunday, Oct 10, from 2:00pm-4:00pm. His first novel, Five Days in Dallas, was published in 2003. It received critical acclaim and Fadden himself was even called a “masterful storyteller” by a Writer’s Digest reviewer. To preview The Brink, view his event schedule or read his blog about writing novels and book marketing using social media, visit http://www.markfadden.com.