Writing and marketing your novel: A glimpse from the trenches

August 12, 2010

Day 59 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • Writing topic – Getting inspired part III – in 3D! only if you have a computer screen that does 3D
  • Marketing Topic –  marketing genius or foul play?

Writing topic – Getting inspired part III – in 3D! only if you have a computer screen that does 3D

Like Jaws 3, some tales just don’t need 3D. Like Jaws 3 and Rocky 5, some tales shouldn’t be told at all. But here is one franchise that I hope goes on and on and on.

Case in point is the Vidocq Society, a group of detectives, forensic experts, and journalists that have been meeting once a month for 20 years. They meet at an old Victorian dining room in the middle of Philadelphia to eat lunch and solve crimes that have perplexed investigators for decades. There was a story about them on NPR today, which has a fantastic book review page on their site. Talk about inspiration. Again, this is for the mystery/suspense/thriller crowd, but killers are people too, right? You romance novelists could find some kind of quirky character in here somewhere.

Marketing Topic – Selling to everyone you meet – marketing genius or social faux pas?

Again, before we get into the marketing topic for tonight, I’ll do a little shameless self promotion and let you know I have two signings this weekend, one at the Dallas Uptown Borders on Friday, Aug 13 from 5-7pm and the other at the Mesquite Borders on Saturday, Aug 14 from 3-5pm. Hope you can make it.

Is there such a thing as too much promotion? Should you shove your business card, or in our case, your bookmark into every hand attached to every person you meet? Should you take said bookmarks to any and every public outing/event/party/meeting that you attend so when that inevitable question comes up when you meet someone new, “So what do you do?” You can whip out that trusty bookmark and SMACK! “There’s your answer, sir or madam. I am writer! Hear me type! Now read my damn book!” Or do you simply say, “I’m a writer,” and mention your website, only to have the site address get lost in the frontal lobe of your new acquaintance in record time.

John Grisham once said that writing is a business. In business you sell. If you’re new to selling, you read books on selling. I’m currently reading one titled How to Sell Anything to Anybody by Joe Girard. He’s in the Guinness Book of World Records as the “World’s Greatest Salesman.” Why not start with advice from the top, right?

I don’t think Girard, who sells cars, would look down at the passing out bookmarks to everyone you meet. After all, here’s a guy who at sporting events throws up handfuls of his business cards whenever people get up to cheer (p.63) Odd? Maybe, but if you’re looking through the ROI (return on investment) lens, he’s already at the game, and if one person buys a car from a card they pick up, that’s probably around a $35,000 car (with a commission to him in the high hundreds or even a couple thousand dollars) from a few bucks worth of business cards.

Remember, most of the people that you meet can read. Why shouldn’t they be reading your book? No reason. Giving them a bookmark is simply a tangible reminder of what you do, same as a business card. A bookmark is simply a business card for writers, and business cards are always being passed between people at initial meetings. So I say stock up on bookmarks and go for it!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  

 

Writing and marketing your novel: A glimpse from the trenches

August 2, 2010

Day 49 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

 

  • Writing topic – Current events = your next plot idea
  • Marketing topic – It’s all about the follow through

 

Writing topic – Current events = your next plot idea

 

Since it’s the first of August, my June sales #s should have been in by now. But alas, they aren’t. Something about Ingram not having them out yet. So as I wait on pen caps and pencil tips, let’s just roll right into tonight’s writing topic.

 

The newspaper, or a publication’s online presence, is a treasure trove for us writers. Here’s a recent example about the billionaire brothers charged with fraud. They are heavily connected in the political world and their alleged scheme had been going on for 13 years. Boom, there’s a political thriller plot just dying to be written using the facts of that case as inspiration.

 

With a newspaper subscription, an Internet feed, or a trip to your local library, you’ll never have writer’s block again. I tend to think that writer’s block is just an excuse to go get lit at the bar and use some weak pick-up line on the ladies (“Will you help me breakthrough my writer’s block?” Or “I think I’ve found my muse. You must come back to my apartment and inspire me!”). Of course, I once used a version of the first line long ago in college (“Will you help me prove I’m not gay?”), but that’s a story for another time.

 

Back to the pressing issue at hand.  Newspapers are the Holy Grail for plot ideas. If you’re a novelist and you’re not reading the paper, you’re doing yourself a huge disservice. Reading the paper not only gives me fresh ideas to kick start the old noodle, but reading it is a good warm up to get my own writing going. Maybe that’s the reason why I’ve never had writer’s block. And, for goodness sake, if you find a good story in your newspaper, highlight the title, circle the article, cut it out and file it where you know where it is, or tape it up next to your monitor and REFER BACK TO IT over the course of your writing. Don’t just glance over the article, think about how good a similar plot could be and keep going. SAVE THE DARN THING! (I’ve just thought of another pick up line – “I’ve got a Washington Post, January 8, 1998 front page section back at my place. Want to see it?” Another winner! And ladies, I know what you’re thinking, but sorry, I’m taken.)

 

Your thoughts? Newspapers as inspiration? Writer’s block as bogus? Found a cure? Love my awesome pick up lines? Ladies and gentlemen, to the keyboards!

 

Marketing topic – It’s all about the follow through

 

So I did my signing at the Allen, Texas Borders book store on Friday night. I did the normal sending a news release to the local paper, I took posters to the store two weeks in advance and gave them 100 bookmarks to help promote the event, but I will tell you that none of the 14 people that bought books during the signing were there because of those promotions. I sold those 14 books because I was constantly walking around the store during the two hours I was there putting bookmarks in people’s hand, telling them where I was in the store and saying, “If you’re into thrillers, or you need a signed book as a gift, come by and check it out.” The gift part, I’ve come to find out, is how I sell about 20% of my books. Many people come to book stores to buy a gift. Some are there for themselves and then those nine words, ‘or you need a signed book as a gift’ trigger their memory (Oh, Uncle Joe’s birthday is coming up and he loves to read political thrillers. And I can get it signed to him!)

 

I’ve been to signings where the author just sits there, waiting for people to come to him. I’ve done it myself. It ain’t gonna happen. You are the only one who cares as much about your book as you do. No one else does. They will not fawn all over you because you are a writer. You need to sell each copy one at a time, to one reader at a time. George Clooney’s character in Up in the Air refers to people needing to be sharks and always moving, not swans just sitting there in life. I think that’s a great analogy for us writers at book signings. Be a shark. Always be moving and talking to people. Don’t just be a conceited swan sitting there waiting for people to come talk to you. They won’t.

 

Now, having said that, I also passed out about 100 bookmarks over the course of those two hours, so while most of those folks didn’t buy a book, they have something with my face, name, website, and a description about the book that they will look at every time they open the book they are reading at the moment. That might inspire them to come back at a later time and buy a copy at the store or online, or download the ebook version. Either way, I had an opportunity to get my message to 100 people, for next to nothing (the cost of 100 bookmarks is around $3) And of those 100 people, 14 bought books. So, for $3 I sold 14 books. And that’s if no one else buy a book. Not a bad ROI.   

 

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…