The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

July 6, 2010

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

 Day 23 of 365

 In this issue:

  • A Facebook 4th
  • The Lewisville media showing the luv 
  • May 2010 sales report

 A Facebook 4th

I sincerely hope everyone’s 4th was a wonderful celebration of friends and family. We have some really cool 4th of July fireworks show in the Dallas area, with Addison’s Kaboom Town! being named one of the best in the country. (In the spirit of full disclosure, I used to work with those wonderful people and they do put on a kick-ass show year after year.)

The plan was to take the entire holiday weekend off, but I continued tweaking my Facebook ads and discovered I could “invite” people to the Lewisville Borders book signing coming up on Saturday, July 10th.

 Here’s the screenshot from FB that includes the budget info and an example of the ad itself:

  

 

You’ll notice the ad is titled “Lewisville Borders Book signing.” It was first titled just “Book signing,” but I changed it to catch people’s eye who live in or around Lewisville, Texas. On that note, I also started targeting the ad to people who live within 10 miles of Lewisville and that was going to only approximately 2,400 people. I just changed it tonight to 25 miles of Lewisville, and the audience exploded to approximately 1.4 million. With the low CTR (click through rate) percentages that FB ads typically get, it’s important to keep your audience as large as possible. As you can also see, I have yet to have anyone “RSVP” for the event, but hopefully that will change by tomorrow night.

One thing I’ve been forgetting to add on these postings is the amount of time each project takes. To find and then create the book signing invite ad took around 2 hours total. And so far, since no one has clicked on it yet, costs is 0, but I did give myself a $20 daily budget over the course of the 5 days the ad will run.

The Lewisville media showing the luv

I’ve talked before about using Google alerts to show when your name has been mentioned anywhere in cyberspace. Last week, I got three Google alerts about the Lewisville signing. Among the several news outlets I contacted about the upcoming signing, I wrote and emailed news releases to the Lewisville Leader newspaper and Dallasnews.com, which is the online version of the Dallas Morning News. They have a “GuideLive” entertainment section that gives information about all kinds of events around the DFW area. While I didn’t send a news release about it to the local TV stations, our NBC affiliate must have picked up the Dallasnews.com link, because they had it listed on their site as well.

If you haven’t signed up for Google Alerts, open up another browser window and do it now. It takes two minutes and it’s priceless. No really, it’s free. I would have never known about the three news outlets publishing my news release, and I wouldn’t have known to thank the editors responsible for doing so, if it wasn’t for Google Alerts. 

May 2010 sales report

One of the frustrating things about the book publishing business is that sales numbers lag so far behind. For example, it takes my publisher, iUniverse, a month to post sales figures. This means I just got my sales numbers from May 2010, which was my first month of sales for The Brink. The numbers are as follows:

Hard covers:                                        43

Paperbacks:                                         114

eBook version:                         didn’t come out until June 2010

 Total:                                                    157

 Total left to sell to reach 5,000:             4,843

 As far as tracking eBooks go, I may have found a way to track those in near real-time, but I’ll save that juicy morsel for hopefully tomorrow’s post as I’m waiting on some information.

 By the way, if you’re wondering how much money each sold book represents, while I can’t speak for all authors, iUniverse authors receive 20% of each hard cover and paperback sale, and 50% on eBook sales. So, based on May’s numbers, if this was my only gig, my family and I would be living under a highway overpass. But the good news is that we wouldn’t have far to commute to our jobs begging for money at the street corner.

This is another perfect example of perception. We writers tend to think of ourselves at artists. While we are, if we want to put food on the table by writing as a job, we must think of our passion as our business as well. I am, and if you have written a book and out there selling it, you are as well, starting up a business. It takes months, even years for some businesses to make money; even longer to turn a profit. The journey of a thousand miles begins with one step…

 Rest easy tonight my friends, but stay hungry tomorrow.  

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

July 1, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 18 of 365 

In this issue:

  • MFFA – My First Facebook Ad – Day #4 of 5
  • Creating a Facebook invite for the Lewisville Borders signing
  • The world’s China Bet and how it relates to The Brink  
  • Reminders – get the blog emailed to you and taking July 4th off

 MFFA – My First Facebook Ad – Day #4 of 5

I guess the “Conspiracy Theory” folks on Facebook weren’t digging a novel about “the most staggering conspiracy of our time.” I got shut out today on my ad that got sent out to them. Here’s the numbers for the week so far:

Daily stats for the week of:  Jun 27  

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/01/2010 2,730 0 0.00 0.00 0.00 0.00
06/30/2010 94,052 25 0.03 0.80 0.21 20.00
06/29/2010 54,210 29 0.05 0.69 0.37 20.00
06/28/2010 7,555 4 0.05 1.08 0.57 4.32
Lifetime 158,547 58 0.04 0.76 0.28 44.32
             

 So, I’m going to try the “thrillers” crowd for the last day of my ad campaign. The ad will still give the title with my name and the cover shot. But I changed the rest of the text to read a snippet of the ForeWord Clarion Review, “Action and heroism keep readers turning pages. A nicely crafted thriller.” – ForeWord Clarion Review  There are 20,640 folks on Facebook who identify with the “thrillers” interest group. Let’s hope the waters are kind tomorrow and the fishing is good.

 Creating a Facebook invite for the Lewisville Borders signing

 I mentioned in a previous post that I’m flying blind as far as how well this Facebook campaign is working because beyond the number of folks who clicked on my ad to go to my website, there’s no way to know what they did from there. I installed the Google Analytics code into my website’s html programming, but I don’t think I did it right because all my numbers are at zero so far. I’ve got Go Daddy as my web host, so I’ll have to park my butt in my chair and do a little research with the Go Daddy peeps over this fourth of July weekend to see if I can track customers. I guess I’ll just light a sparkler next to my computer for my own private fireworks show. Sweet!

 One thing that I can track in real time is a Facebook invite ad that I created for my book signing next weekend at the Lewisville Borders store. I scheduled the ad to run all next week, same parameters (cost per click option at $.58, $20 a day is my budget) as my other ad. The interest group is everyone 18 and older in a 10-mile radius around Lewisville, Texas. That equates to 3,240 people. So, we’ll see what happens.

 The world’s China Bet and how it relates to The Brink 

 While my new novel, The Brink, is a political thriller that centers on an imagined (maybe or maybe not??) global conspiracy, a huge part of that conspiracy lies within our very fragile international financial system. Here’s tonight’s post from The Baseline Scenario, a great financial blog that serves as a lighthouse in the turbid sea that is the global economy. It highlights the real-world problem with America, and the world, betting on China, something that allows the conspirators to see their plan finally come to fruition in The Brink.  

 Reminders – get the blog emailed to you and taking July 4th off

Last night, I added an option if you want this blog emailed directly to you. If so, please look in the right hand column and submit your email.  

And speaking of the holiday (I know we didn’t but it makes for a good segue), let’s all take it off and enjoy it with the real flesh and blood people in our lives. My next post will be on Tuesday, July 6, 2010.  Happy and safe Fourth of July!

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

June 30, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

 Day 17 of 365

 In this issue:

  • MFFA – My First Facebook Ad – Day #3 of 5
  • Getting ready for Stop #3 on the book tour – the store visit
  • Get The Nightstand Diaries emailed directly to you!

 MFFA – My First Facebook Ad – Day #3 of 5

 I’m doing a 5 day Facebook ad campaign. I started with an ad that read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” There was also a cover pic. I set my budget at $20 day and chose the Cost Per Click (CPC) option and sent it out to the “Political thriller” interest group, which there were around 1,200 on Facebook. With that ad, I had 15 clicks out of 19,858 impressions, which translates into a Click through rate (CTR) of .08%. So I chanTime to change the ad! I changed it to read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time. “A masterful storyteller” – Writer’s Digest. Here’s a screenshot of the ad in the right hand column:

 

I also changed the interest group to ‘author James Patterson’ rather than ‘political thrillers.’ Here are the new numbers:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
06/30/2010 94,052 25 0.03 0.80 0.21 20.00
06/29/2010 54,210 29 0.05 0.69 0.37 20.00
06/28/2010 7,555 4 0.05 1.08 0.57 4.32
Lifetime 155,817 58 0.04 0.76 0.28 44.32

 As you can see, the Click through rate (CTR) is still pretty low, but that’s to be expected. I’m now going to change the interest group to “Conspiracy Theory”, which there are 16,280 people and see what happens.

 I’ve also signed up for Google Analytics of my website. It’s relatively simple to navigate through the process and, most important, its free. Hopefully, it will tell me where my website visitors are coming from and, more importantly, if they are buying a book so I can see if the Facebook campaign is worth it.

 With Facebook ads, it seems that people either love them or hate them. They either work really well or not at all. Again, if you want another in-depth story of doing Facebook ads, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

Getting ready for Stop #3 on the book tour – the store visit

Man, do I love Borders. I hope they don’t close their doors like this story on MSN.com says they will.

Anyway, I took my two posters…

 

 flyers and bookmarks by the store today. They had 40 copies of the book ready to go for the July 10 signing, so I signed a few in case they had some folks in who wanted a signed copy but couldn’t make the signing (always carry a black Sharpie marker, like a college freshman with a condom, except you’ll actually use the Sharpie.)

 I got an email from the store manager later saying because I gave them all that loot, he’s going to make a special end-cap display to help with in-store promotions. Viva La Borders!

Get The Nightstand Diaries emailed directly to you!

 Lastly, I added an option if you want this blog emailed directly to you. If so, please look in the right hand column and submit your email. Hopefully, you’ll start getting it emailed to you tomorrow, if I don’t jack something up, or I’ve had a beer or two to kick off the holiday weekend early.

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

 June 29, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

 Day 16 of 365

 In this issue:

  • MFFA – My First Facebook Ad – Day #2
  • Getting ready for Stop #3 on the book tour

  MFFA – My First Facebook Ad – Day #2

 With the month of June coming to a close, thus ends my stint on the barnesandnoble.com Rising Star award winner page. The buyers at B and N use the results to see what books they will give store book shelf space to, what I like to call “the most expensive real estate in the world.”

 Therefore, as a last ditch effort to pump up my numbers, I am doing a 5 day Facebook ad campaign. Yesterday, my ad read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” There was also a cover pic. I set my budget at $20 day and chose the Cost Per Click (CPC) option. I only pay when someone clicks on my ad. With that ad, I had 15 clicks out of 19,858 impressions, which translates into a Click through rate (CTR) of .08%. Time to change the ad! I changed it to read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time. “A masterful storyteller” – Writer’s Digest and I selected people interested in ‘author James Patterson’ rather than ‘political thrillers.’ Hope my CTR will rise. Stay tuned.  

 I checked in with my publisher, iUniverse, to see if there’s a way to see in real time if the ad led to more people buying the book online, but there’s no way to do that. In fact, I won’t know any sales #s until the end of July due to paperwork processing times. Holy $#(%$#  *&#!!!!

 With Facebook ads, it seems that people either love them or hate them. They either work really well or not at all. Again, if you want another in-depth story of doing Facebook ads, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

 Getting ready for Stop #3 on the book tour

 With a little less than 2 weeks to go before my 3rd signing event at the Lewisville, Texas Borders bookstore, here’s what I did today to get ready for  it:

  1. News release (please see below) sent to the following: Dallasnews.com (Dallas Morning News online portal) Guidelive and metro desk, Lewisville Leader , www.hellolewisville.com
  2. Okayed postcard invitation proofs (to be sent to Lewisville City Council) and picked up signing posters at my local FedEx Office. They’re fast, open late, and super nice staff.  That place rocks! 
  3. Contacted Lewisville Chamber of Commerce about putting news release in their weekly enewsletter.
  4. Contacted Lewisville book club members. 2 groups have Facebook pages!
  5. sent email to Friends of Lewisville Library & Lewisville library staff members inviting them to the signing
  6. sent event info to Dallas Observer through their event posting site.
  7. sent Greater Lewisville Newcomers Club an email about the event. Why? I saw on their site that they sponsor a book club.

 Kenny Green, the Lewisville Borders Sales Manager, said the 40 books he ordered are already in, so I’ll see if I can drop by tomorrow with posters, flyers, bookmarks, and see if I can sign some books to maybe do a little pre-sales.

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

June 28, 2010

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 15 of 365

In this issue:

  • Have you created your Google Profile yet? Get on it!
  • The Brink is now out in eBook! Where oh where to market the eBooks???
  • MFFA – My First Facebook Ad – Day #1

 Have you created your Google Profile yet? Get on it!

 So without little or no money, how do you get people to find you online? Participate in the discussion. The internet is all about content, and content doesn’t always have to be news releases and email marketing campaigns. Sometimes, you gotta just be there for other people. Once again, I turn to David Meerman Scott and his advice from The New Rules of Marketing and PR. From page 65, “One of the currencies of social media is that when you participate, people find out who you are. When you leave a comment on someone else’s blog post, you can link to your profile on the Web. All blogging tools have a place where you can leave a virtual calling card, your own web URL where people who read your comment can find out who you are and perhaps contact you.” He goes on to suggest that the best “virtual calling card” is to create a Google Profile and then use that as the URL for people to go to when you are commenting on other people’s blogs. Best of all, it’s free.

 I made the mistake, like many writers do, of going into sites like GoodReads.com and amazon’s book club sites and in the “looking for a great thriller” forum, just typing in “hey, if you want a great thriller, check out my new book, The Brink.” That’s like shouting what you do for a living at the top of your lungs at a cocktail party. Major faux pas. Anyway, now I know better. I’m going to start going onto other writer’s blogs this weekend and join the conversation with my Google profile as my URL. I just hope they like me….I mean, I really, really hope they like me!

 The Brink is now out in eBook! Where oh where to market the eBooks???

 The Brink is now out in eBook for the Kindle and the Nook. While that’s awesome, how do we writers find people that actually have eReaders? I’ve yet to see them at my gym or on airplanes. After my current Facebook ad campaign is over (more on that in a minute) I’ll do one just for ebook readers and see how it goes. In the meantime, I went online and Googled in “ebook marketing” and the best hits I got were “start your home-based business making $300k a month by writing a real estate buying eBook” and “money-making super secrets” where you write an eBook to attract people to invest in your Nigerian black money-type scam.  Oy vey! I just tried to set up a Facebook ad and when I used “eBook” as the criteria by which the ad will be sent out, there are only 620 people out of the 113 million above 18 years old on Facebook who are interested in eBooks. Rat farts! Back to the drawing board.  Any suggestion from y’all would be awesome.

 MFFA – My First Facebook Ad – Day #1

 With the month of June coming to a close, thus ends my stint on the barnesandnoble.com Rising Star award winner page. The buyers at B and N use the results to see what books they will give store book shelf space to, what I like to call “the most expensive real estate in the world.”

 Therefore, as a last ditch effort to pump up my numbers, I am doing a 5 day Facebook ad campaign. I don’t know how familiar you are with them, but I knew nothing about them before I created my ad yesterday. It’s a simple process to walk through it. My ad reads “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” Once someone clicks on it, they are sent to my website. I set my budget at $20 a day and chose the Cost Per Click (CPC) option. I only pay when someone clicks on my ad. What I pay is a rate that I bid on, which was kind of confusing at first. I chose $.50 per click at first where the suggested rate was between $1.10 and 1.63. For the first half of today, I has something like 5 impressions, which meant my ad only went out 5 times. So I changed click bid to $1.15 and damn if the numbers didn’t jump up! Currently, Facebook has run the ad 6,301 times and I’ve had 3 clicks. Not exactly setting the world on fire, but I’ll reassess the ad tomorrow and make edits if necessary. In the meantime, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

June 27, 2010

The Nightstand Diaries1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 12 of 365

In this Weekend Edition issue:

  • Is the Internet Destroying Our Brains? Novels to the Rescue?
  • The real story behind The Brink’s villainous Group – video
  • Local news is more than just the community newspaper

Is the Internet Destroying Our Brains? Novels to the Rescue?

If you believe this NYTimes article, then yes, it is. The Internet is sucking dry our creative juices and, um….what’s the word I’m looking for….something bad about what it’s doing to our ability to focus and concen….look out the window! A squirrel on the fence!

Where was I?  Oh yeah, here’s the link to the GOOD blog: http://www.good.is/post/is-the-internet-destroying-your-brain-try-this-test/?gt1=48001 It includes a test you can take to see just how much the Internet has sucked your brain’s abilities out through your eyeballs.

So how does reading novels help to counteract this phenomenon? Here’s a blurb from an article on what Dr. Brian E. Walsh explains in his book Unleashing Your Brilliance, what reading fiction does in terms of mental stimulation:

Walsh says that mental stimulations make brain cells generate new extensions, resulting in richer information processing. He explains, “Reading fiction, especially ranging across authors, pushes our boundaries as we vicariously experience fresh scenarios and identify with the characters. No wonder they call them novels.” Forcing us to create the scenes, the look of the characters, the smells, and the sounds, and prodding our emotions, reading fiction stimulates all of our senses and tweaks our brain. Reading does this so much more than does simply watching someone else’s interpretation on film or in a play.”

Read more: http://www.articlesbase.com/self-help-articles/reading-fiction-how-it-enriches-brain-functioning-37992.html#ixzz0s66D7f2F
Under Creative Commons License: Attribution

Who would have thought that we writers could save the world!

 The real story behind The Brink’s villainous Group – video

 In The Brink, the ruthless organization referred to as “The Group” is based upon a real life secret society that is made up of some of the world’s most powerful politicians, international financiers, and monarchs known as the Bilderberg Group. Some journalists and conspiracy theorists say they are the ones secretly running the world’s economies and determining our collective destiny. They get that name because they supposedly first met in 1954 at the Hotel Bilderberg in The Netherlands. Whether this group is real or not is still up to for much debate. Watch this video and decide for yourself:

Local news is more than just the community newspaper

As David Meerman Scott advises in his social media bible, The New Rules of Marketing and PR, we should be issuing news releases all the time. When doing so, you’ll want to focus much of your effort on the local news outlets, since local media likes to do stories on local people and events. In your hunt for these outlets, you will probably come across your local TV stations and newspapers, but there is a whole other faction of news outlets you need to remember: bloggers and websites devoted to your community.

Case in point is www.ourgreatcity.com. Mark Harrison of OurGreatCity.com not only posted the news release I sent him before my book signing at my local Borders store, he came out and took pictures for the website and turned it into a second awesome news release! So when you’re sending out news releases, don’t forget to do a search for bloggers in your area and other folks that run community websites. As social media only gets bigger, more and more people turn to sites and blogs to stay connected to their communities, and find local events like book signings!

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the madness continue…

 Day 11 of 365

 In this issue:

  • Working the phones with Borders turns to working the email, and time ain’t on my side

 Working the phones with Borders turns to working the email, and time ain’t on my side

So I might have undershot my budget on how long it would take to schedule up these signings at all the area Borders stores. In last night’s blog, I figured it would “probably take me another hour to customize those packages for each store and then another 30 minutes to call the other stores back and schedule signings so let’s call it 4 hours worth of work to hopefully schedule signings at every Borders store in the Dallas-Fort Worth Metroplex.” Oh how frickin’ wrong I was. I wanted to follow up with Kenny Green, the nice man at the Lewisville Borders who agreed on the spot to have me, and email him a marketing plan including a news release, flyer and poster examples. That took an hour. Then I’ve spent the last two hours working on two other marketing packets for two other Borders stores. So that’s 3 hours so far, and I’m not even halfway through the 10 Borders stores within the 50 mile radius of mi casa. But the Borders people are awesome and I want to give them an informative marketing plan so that both sides can benefit from the signing. (I’ve included the intro and marketing plan I emailed to the Borders store in Dallas on Preston & Royal, which is one of their Big Daddy stores, below)

So, the blog tonight is short and sweet. And the weekend is packed, so I’ll just tell you now that I hope to get some more marketing kits out tomorrow and finish up over the weekend and I’ll talk to y’all again on Sunday night with the Weekend Edition. Who knows, I might even get in a thought or two about the next book…Just kidding. The next one is already in the can and ready to go. 

Email intro and marketing plan for Borders Dallas-Preston & Royal store

Carlo,

I spoke to one of your associates yesterday and he mentioned that you manage the events for the Dallas-Preston & Royal Borders store. I did a signing this past Saturday at the Colleyville Borders store and it was the most successful signing they’ve had all year. I would love to do a signing at your store as well. I’ve included a marketing plan for a book signing event as well as the news release from my signing at the Colleyville Borders below. I’ve also attached examples of a press release, flyer, and poster that could be used to publicize the signing. I have several available weekend and weeknight times in the coming weeks that would hopefully work for you.

If you have any questions about the marketing plan or attached documents or would like to discuss the best time to do a signing, please do not hesitate to contact me anytime at the number below.

Thank you for your time and consideration. I look forward to speaking with you soon about this exciting event!

Best,

Mark

817-504-3886

 The Brink

by

Mark Fadden

“This story has everything – it hits the ground running with an ingenious and timely plot, the sharp dialogue produces megawatt size tension between the characters and the superb pacing and breakneck twists deliver a knockout ending.” – author Mark Graham

“Mark Fadden’s novel is a gripping tale filled with mystery, romance, and suspense. The story literally grabs the reader by the throat and doesn’t let go until the final page. The Brink is a page turner that even a seasoned reader will have trouble putting down.” – film producer Don Phillips 

“A masterful storyteller.”  – Writer’s Digest

“Action and heroism keep readers turning pages. A nicely crafted thriller.” – ForeWord Clarion Review

Marketing Plan for Dallas-Preston &Royal Borders Book Signing

  • Press release sent to local media including Dallas Morning News, Dallas Observer, Fox4, NBC5, ABC, CBS, CW 33, UPN 21, D Magazine, DFW.com, pegasusnews.com, eventful.com and Dallas Chamber of Commerce two weeks prior to the event (example attached)
  • Posters to be hung in store before and during event (example attached)
  • Flyers available before and during event (example attached)
  • 100 bookmarks available before event (Posters, flyers and bookmarks to be delivered to store one week before event)
  • “Evite” sent to subscribers of Dallas-Preston & Royal Borders email mailing list (to be done by Borders staff – if possible)  
  • All local friends, colleagues, and acquaintances will be invited – 200+ people 

 

The Brink is the winner of its publisher’s Editor’s Choice Award.

Mark has also been awarded his publisher’s Rising Star Award.

 

ISBN13: 9781450210478

ISBN: 1450210473

BINC: 3186840

 

www.markfadden.com

Colleyville author breaks record at Borders bookstore

Many local fathers got Mark Fadden’s latest political thriller for Father’s Day this year. Fadden signed copies of The Brink, which takes readers on a perilous race from northern Mexico to Washington, D.C. as the hero and heroine try to thwart a global financial conspiracy, this past Saturday afternoon at the Colleyville Borders book store. “Being a local author, Mark generated a lot of pre-signing interest,” said Lori Lortscher of Borders. “He also interacted well with our customers during the signing, which boosted the sale of his book. It was our most successful book signing of the year. I hope we are lucky enough to have him back again.”

Mark Fadden, author of "The Brink", signs a book

 

Fadden is also chronicling his effort to sell 5,000 copies of The Brink over the next year in a blog. “Whenever I talk to people about my books, many of them know someone or they themselves have either toyed with the idea of writing a book, or are in the process of writing one. I wanted to keep track of what I’m doing on a daily basis to market the book so I could offer some inside information about what works and what doesn’t.” Fadden’s blog, titled The Nightstand Diaries: 1 year, 5,000 books, and an (almost) anything goes approach to marketing, can be read at https://markfadden.wordpress.com.