Writing and marketing your novel: A glimpse from the trenches

August 12, 2010

Day 59 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • Writing topic – Getting inspired part III – in 3D! only if you have a computer screen that does 3D
  • Marketing Topic –  marketing genius or foul play?

Writing topic – Getting inspired part III – in 3D! only if you have a computer screen that does 3D

Like Jaws 3, some tales just don’t need 3D. Like Jaws 3 and Rocky 5, some tales shouldn’t be told at all. But here is one franchise that I hope goes on and on and on.

Case in point is the Vidocq Society, a group of detectives, forensic experts, and journalists that have been meeting once a month for 20 years. They meet at an old Victorian dining room in the middle of Philadelphia to eat lunch and solve crimes that have perplexed investigators for decades. There was a story about them on NPR today, which has a fantastic book review page on their site. Talk about inspiration. Again, this is for the mystery/suspense/thriller crowd, but killers are people too, right? You romance novelists could find some kind of quirky character in here somewhere.

Marketing Topic – Selling to everyone you meet – marketing genius or social faux pas?

Again, before we get into the marketing topic for tonight, I’ll do a little shameless self promotion and let you know I have two signings this weekend, one at the Dallas Uptown Borders on Friday, Aug 13 from 5-7pm and the other at the Mesquite Borders on Saturday, Aug 14 from 3-5pm. Hope you can make it.

Is there such a thing as too much promotion? Should you shove your business card, or in our case, your bookmark into every hand attached to every person you meet? Should you take said bookmarks to any and every public outing/event/party/meeting that you attend so when that inevitable question comes up when you meet someone new, “So what do you do?” You can whip out that trusty bookmark and SMACK! “There’s your answer, sir or madam. I am writer! Hear me type! Now read my damn book!” Or do you simply say, “I’m a writer,” and mention your website, only to have the site address get lost in the frontal lobe of your new acquaintance in record time.

John Grisham once said that writing is a business. In business you sell. If you’re new to selling, you read books on selling. I’m currently reading one titled How to Sell Anything to Anybody by Joe Girard. He’s in the Guinness Book of World Records as the “World’s Greatest Salesman.” Why not start with advice from the top, right?

I don’t think Girard, who sells cars, would look down at the passing out bookmarks to everyone you meet. After all, here’s a guy who at sporting events throws up handfuls of his business cards whenever people get up to cheer (p.63) Odd? Maybe, but if you’re looking through the ROI (return on investment) lens, he’s already at the game, and if one person buys a car from a card they pick up, that’s probably around a $35,000 car (with a commission to him in the high hundreds or even a couple thousand dollars) from a few bucks worth of business cards.

Remember, most of the people that you meet can read. Why shouldn’t they be reading your book? No reason. Giving them a bookmark is simply a tangible reminder of what you do, same as a business card. A bookmark is simply a business card for writers, and business cards are always being passed between people at initial meetings. So I say stock up on bookmarks and go for it!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…