Press Release – Local author sells out at Plano Barnes & Noble

January 16, 2011 (Plano, Texas) – Being a sellout is usually a bad thing. Unless you’re talking about an author’s book signing. Local Colleyville author Mark Fadden had a book signing at the Barnes & Noble at Park and Preston in Plano on Saturday where he sold every single copy of his latest thriller, The Brink, the store had on hand. The book uses the 2008 financial meltdown as the foundation of a taut suspense thriller in which a fugitive Texas Ranger helps a woman running for her life, only to get sucked into a global financial conspiracy. The book, which has already won two awards from its publisher, has also been nominated for a third award based on its sales success.

“He was great with our customers and he was very interactive. Those are two big reasons why he sold out,” said Cody McMan, Community Relations Manager at the Barnes & Noble at Park and Preston. The Brink was also a part of the Barnes & Nobles Special Collection during the month of December, which recognizes up and coming authors. Fadden continues to appear at local signings in the Dallas/Fort Worth area. His next event will be “Pots & Plots” at the Dish cooking school inside the Market Street grocery store in Colleyville, Texas. The event, which allows participants to cook a dish from the book while discussing it, has been sold out for weeks and a second event is being planned. The Brink is also available in eBook format, and Fadden even signed bookplate stickers for those customers that showed up at the signing and downloaded the book on their nook eReader devices.

New Venues For Selling Books Part 3, in 3-D!

Okay, so I lied about this post being in 3D. Maybe if you do a few shots before reading it, then get your kids to smudge your glasses, it may seem like looking at 3D, without the 3D glasses on. I figured everyone is using 3D to capture eyeballs, and I didn’t want to be left out it the cold. Plus, tonight’s topic is a pretty good one.

Okay, so as an author, you’ve managed to schedule a book signing at every bookstore within driving distance, you’ve talked to every writers group, and every librarian knows your name from one end of the county to the other. You are developing your shopping cart on your website and are hopefully gearing up for the Xmas push. So, how else can you sell books? What about your local chamber of commerce? Are you a member? You should be, and here’s why.

Chamber members are constantly seeking new opportunities to network. They are also typically small businesses that care more about holding on to their customers who may be neighbors and friends than larger companies that are based thousands of miles away. These small business owners often need unique and personalized gifts for those special clients and customers and typically you are probably one of a few local authors that they know. More importantly, you are probable THE ONLY AUTHOR who’s a member of the chamber. Like shooting fish in a barrel, huh?

Join your local chamber, and doing it now with Christmas around the corner would be a great time. Business people get tons of gifts from vendors at Christmas. But a signed book, from a local author? Now that’s a unique Christmas gift. That’s how to stand out from the crowd of chocolate covered coffee beans and the jelly of the month club memberships.

So what does it take for a virtually unknown author to sell books? Get an insider’s look at a book marketing campaign using social media.

July 23, 2010

 Day 39 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

 In this issue:

  •  FB ad round-up – the goose egg X 3
  • Library conference networking
  • Looking for readers? Let’s get viral

 FB ad round-up – the goose egg X 3

 All three FB ads laid the big goose egg today. I don’t even want to talk about it.

 Library conference networking

Tomorrow is the big North Texas Regional Library System (NTRLS) conference and I’m very excited. This is a chance to meet the movers and shakers of all the libraries in North Texas. So, what have I done to prepare?

First, I have a table at the conference and while I can’t sell copies of my books, I am using this opportunity to promote the book AND most importantly promote myself as an author. We will do the full recap on Monday, but in the meantime, here are the things I’m doing:

  1. Handing out as many bookmarks as I can. I was going to design a bookmark suit where people could just pull off bookmarks themselves, but that would be a little too obvious on the shameless self promotion o’ meter.
  2. There are going to be several lectures and workshops and I will attend them all, acting like a sponge and trying to absorb as much info as I can. I’m especially looking forward to the social media workshop and I will post all the exciting news.
  3. Here’s a copy of the flyer I created to hand out at my table. Again, I’m not selling books here, I’m selling myself as an author in the trenches who can share his experience with others that these folks know (book club members, other writers) that I can give a lecture to. Again, talks and lectures are great ways to sell books:

 I’ve also got a signing in Denton, Texas tomorrow at Hastings from 6-8pm, so if you’re in Denton, I’ll be at the Loop Hole Tavern enjoying a beer with my chicken fried steak beforehand. Swing by before going to the signing and the first round’s on me.

 Looking for readers? Let’s get viral

 By now, some of you are probably saying, “Mark, all this work you’re doing is great, but it seems like an assload of work for not very much return. Why not do a video that goes viral with millions of views?”  Great idea. And I’m working on it. In fact, we all should. To inspire you, here are two that went viral and got millions of views:

 http://www.youtube.com/watch?v=tnUEcG4iH34 – Banned 2007 Super Bowl Bud commercial

 http://www.youtube.com/watch?v=OQSNhk5ICTI – Double Rainbow – Oh My God!!! He’s really excited about the double rainbow.

 So, what can you make that will make millions watch? Ponder that one over the weekend and we’ll talk again Monday night with results of the library conference.

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

So what does it take for a virtually unknown author to sell books? Get an insider’s look at a book marketing campaign using social media.

July 22, 2010

Day 38 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • FB ad round-up – the numbers look like our 401ks, new book signing ad  
  • Another fantastic literary blog (really, it’s won awards!)

FB ad round-up – the numbers look like our 401ks, new book signing ad

I won’t even bother with a fancy chart this time for the “economics” ad. It’s another goose egg today. I can’t wait to yank it tomorrow.

The other ad’s numbers are also taking a dive. I would use the term “market oversaturation” if I really knew what it meant. But I will guess that my target audience have already seen it, (it has been posted over 250,000 in 3 days to the dame group.) Here’s the ad:

Electrifying new author

Tired of the same plots & the same characters? Read the intro to this award winning thriller and never see the world the same again.

 And here are the numbers as of 10:45pm tonight:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/22/2010 14,413 3 0.02 0.62 0.13 1.86
07/21/2010 148,407 16 0.01 0.60 0.06 9.54
07/20/2010 87,886 36 0.04 0.56 0.23 20.00
Lifetime 250,706 55 0.02 0.57 0.13 31.40

36 to 16 to 3 clicks today. I still think the verbiage in the ad works, and I’m still trying to figure out how to make it work in later ads.

I’ve also got a signing in Denton, Texas this Saturday at Hastings from 6-8pm, so if you’re in Denton, swing by and we’ll have a beer before or after. I also have a booth at the North Texas Regional Library System conference that day, so Monday’s post should be filled to the brim with all kinds of interesting tidbits and networking hints that I pick up that day. I’m working on a flyer for conference attendees that I’ll post tomorrow night.

Back to the signing. I did a FB ad for the signing targeted to people who like “reading” within a 10 mile radius of Denton, TX. That’s a whopping 600 people. You might think that’s a small #, but if even 10% of those folks show up, Hastings would be way sold out and I would have to revert to the signed bookplates (large mailing stickers with an open book pic watermark and my website address on it) that I take to signings, just in case the store does run out or if someone that I talk to wants to buy a book, but doesn’t have enough scratch at the time. I sign the bookplate and hand it to them, hoping they will in fact buy the book online later and slap the bookplate inside it.

 Here’s the ad:

Local author book signing

Like thrillers? Need a unique gift? Visit Hastings in Denton this Saturday, July 24, 6-8 pm and get the year’s best thriller signed!

 It links to my appearances & reviews page. $20 daily budget on this bad boy and FB is charging my $.50 per click, so I’ll get about 10 clicks per day out of it. I know you’ll be waiting with baited breath for the results tomorrow night.

 Another fantastic literary blog (really, it’s won several awards!)

 I know last night I talked about researching search engine optimization (SEO), but the clock was against me today. I promise I’ll look at the Inc. magazine SEO article over the weekend and we’ll discuss next week.

In the meantime, I found a new blog that is a tremendous source of info to us writers. It’s by a literary agent, it’s won some industry awards, and it truly rocks. Check it out at http://blog.nathanbransford.com/2010/07/open-thread.html. I also linked my blog to it, as well as the Pimp My Novel blog, which is where I found a link to Nathan’s blog. So if I did it right, you should see those links in the right hand column on this screen. Just keep scrolling past the sales pitch ads and you’ll see them. 

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…