The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that you’re published. It doesn’t mean squat that your book is on a bookstore shelf. It’s only when someone takes your book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that you become a part of your readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to try and sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. Let the madness begin…

 Day 9 of 365

 In this issue:

  • Email signatures – short, sweet, and selling your book
  • Food books to read – as selected by the bad boy chef himself
  • Do secret societies exist? A poll

 Email signatures – short, sweet, and selling your book

 I had actually decided to go all in on the shameless self-promotion a long time before I read David Meerman Scott’s The New Rules of Marketing and PR and use my email signature to let anyone and everyone know about my book. Here’s the latest version of my email signature:




 My latest novel, The Brink, is a Rising Star Award winner!

 Other reviews:

“{Mark Fadden] is a masterful storyteller.”  – Writer’s Digest
“Action and heroism keep readers turning pages. A nicely crafted thriller.” – Foreword Clarion Review of The Brink.

 Preview the first 22 pages and order your signed copy at

 And I change it based upon what’s going on with the book. I just inserted the “Other reviews” section, where before my signing at the Colleyville Borders there was a blurb about that in it giving the date and time – and it was the most successful signing of the year, maybe in the history of their store! Remember, it’s easy as ABC – Always Be Changing your email signature depending on what’s going on with your book – new reviews coming in, new signings, etc – keep it fresh!

 Food books to read – as selected by the bad boy chef himself

While I don’t necessary like the term “Foodie”, it sounds like you should be dressed in a cute sweater your mom knitted and shaking broccoli pom-poms as the school lunch ladies review the Food pyramid, I am a man who likes to eat. One of my favorite celebrity chefs is Anthony Bourdain. Not only did I really enjoy reading Kitchen Confidential, and I love his attitude, what draws me to him is his philosophical musings on how food should be related to in our lives. It is vital to us, but not just in the nourishment for the body sense. It can, and should be, an essential piece of our well-being, nourishment for the individual soul and the collective heartbeat of a society, no matter how big or small. We certainly have lost that sense of what food can and should do for us here in America. We’re just so damn busy trying to fit in every bleeping thing into our schedules, that the simple joy of preparing a meal for family or friends has been lost, or has never been something experienced altogether by masses of people. Sad.

Anyway, here’s a link to the Goodreads site that has an interview with AB and he shares his top 5 food books. Heat is listed as one of them. I wanted to read it when it first came out, but life got in the way, and I forgot about it. I just put it in my iPhone scheduler to pick it up on Thursday during the “Snake Dude” show at the library. Yup, slithery snakes will keep about 300 kids glued to their seats for an hour, a feat not easily attained. Did I mention the Colleyville library rocks???

 Do secret societies exist? A poll

 Dan Brown made his mark with secret societies. My new book, The Brink, also has this secret society as the bad guys. What do you think? Do you think sinister secret societies exist?