Locals only!

Book signings. I love them. I love running my mouth, so any chance I can get to talk to readers and, more importantly, listen to what they like and dislike about books they’ve read (“There were too many characters to follow”, “I had to wade through 60 pages of boring stuff before the story got interesting”), it is an opportunity to get priceless information that I use to continually evolve as a writer.

However, not having a name that ends in “ing” or “isham”, sometimes it’s hard to schedule a book signing. It involves extra work for the staff, and a commitment from the store to buy and stock your books. But, there is another option to get yourself a book signing. It’s called, “An Evening with the Authors.”

Last night, I participated in such an event at the Hurst, Texas Barnes & Noble. Myself and two other local authors were the featured scribblers. Granted it was a slow Wednesday night (it would have had a better turnout on a weekend for sure) but still, it was yet another chance to talk to potential fans and lay another brick in building the brand. 

So, the next time you ask your local book store about hosting your book signing and you get a little pushback, suggest that you’ll participate in the local author event. If they don’t do one, suggest they have one. Events draw customers into stores and, in turn, to you. A true “win-win” all around.

BTW, below is the article I did on the event that I sent to our local paper. I included the same pic as the one above. Enjoy!  

Hurst Barnes & Noble goes local

The Barnes & Noble book store in Hurst recently hosted an “Evening with Local Authors.” Three local authors, Kevin Cook, Mark Fadden, and Jan Leland signed copies of their latest books and spoke to customers about the writing life. “The publishing industry is in such a dynamic flux right now,” offered Fadden, whose latest book, The Brink, uses the recent financial meltdown as the foundation for a taut suspense thriller. “More and more people are talking about eBooks and eReaders. More and more authors are talking about going into digital self publishing. I think that to really connect with your readers and to get the much needed feedback about your books, it is still vital to make the book tour rounds, sign actual books and establish relationships with your audience and with the book store staff.” 

Carol Scalzo, Community Relations Manager at Barnes and Noble in Hurst echoed Fadden’s point about establishing relationships with authors. “We were thrilled to feature these local authors. Barnes & Noble is always seeking to feature local talent. We were excited to represent their latest works and hope to work with them again soon to help promote their future works.”  

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Mark Fadden is a freelance writer and award-winning author of Five Days in Dallas and The Brink. Send him an email at mark@markfadden.com.  

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Press Release – Local author sells out at Plano Barnes & Noble

January 16, 2011 (Plano, Texas) – Being a sellout is usually a bad thing. Unless you’re talking about an author’s book signing. Local Colleyville author Mark Fadden had a book signing at the Barnes & Noble at Park and Preston in Plano on Saturday where he sold every single copy of his latest thriller, The Brink, the store had on hand. The book uses the 2008 financial meltdown as the foundation of a taut suspense thriller in which a fugitive Texas Ranger helps a woman running for her life, only to get sucked into a global financial conspiracy. The book, which has already won two awards from its publisher, has also been nominated for a third award based on its sales success.

“He was great with our customers and he was very interactive. Those are two big reasons why he sold out,” said Cody McMan, Community Relations Manager at the Barnes & Noble at Park and Preston. The Brink was also a part of the Barnes & Nobles Special Collection during the month of December, which recognizes up and coming authors. Fadden continues to appear at local signings in the Dallas/Fort Worth area. His next event will be “Pots & Plots” at the Dish cooking school inside the Market Street grocery store in Colleyville, Texas. The event, which allows participants to cook a dish from the book while discussing it, has been sold out for weeks and a second event is being planned. The Brink is also available in eBook format, and Fadden even signed bookplate stickers for those customers that showed up at the signing and downloaded the book on their nook eReader devices.