The real reality of ebooks and their impact

In continuing the talk about the state of the publishing world from yesterday’s blog post, I’d like to ask this question to my fellow writers: what does separate reality from fiction these days? For writers, the fiction about the future of books could, and does, fill page after page of magazines, blog posts, and twitter feeds. Well, maybe here’s something that can help us all out. And best, of all, it’s free.

Digital Book World is offering this free webinar on Sept 20 entitled, “Ebooks’ Real Impact on the Book Publishing Market: 2009 – 2011.” Here’s the skinny on it from the DBW website:

In this free WEBcast, we’ll reveal the results, trends, and best practices of ebook publishers as uncovered over the past two years in a three survey series conducted by Aptara – the findings from the third, of which, were just released.  What works and what doesn’t?  From production techniques, preferred file formats and distribution channels, to enhanced ebooks and apps strategies, we’ll discuss how the findings correspond and differ across publishing market segments.  In addition to sharing insight collected from over 1,300 publishers, we’ll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe.”

It certainly looks like there will be some important discussions going on. Hope y’all can make it!

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Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Thirsty Thursday – The Jalapeno Margarita and Digital Book World

It’s been over a 100 degrees here in Dallas/Fort Worth for, oh I don’t know, two and a half years now, so I thought this recipe for a jalapeno margarita would provide enough cool, with a little kick, to bring some relief. It comes courtesy of the folks at the Gaylord Texan Resort in Grapevine, Texas, and, like everything from my fair state, it is the best damn jalapeno margarita recipe I’ve encountered (it’s the only one I’ve encountered, but still):

3 limes, sliced

2 small circular slices of a jalapeño pepper

1 1/4 ounces tequila (silver preferred)

3/4 ounce triple sec or Cointreau

2 1/2 ounces sweet-and-sour mix

Salt

Lime wedges or slices, and jalapeño pepper slices for garnish

1. Muddle lime slices and jalapeño slices in the bottom of a 12-ounce glass, combining the fresh lime juice with the jalapeño juice and seeds.

2. Pour tequila and orange liqueur directly into the glass, then add the sweet-and-sour mix.

3. Fill the glass with ice, then pour the contents into a cocktail shaker; shake ingredients together.

4. Wet the rim of the glass, turn it over and press the rim into salt.

5. Pour ingredients back into the glass and garnish with lime wedges or slices and a jalapeño slice on the edge of the glass.

6. Let us know how you like it with a post.

And while you’re enjoying this delicious beverage, check out Digital Book World. Calling themselves, “The publishing community for the 21st Century,” DBW provides a forum for the writing community, which includes writers, agents, booksellers and technology vendors,  to gather online. They also host an annual conference, which has become a pretty big deal.  I just hope they serve jalapeno margaritas there! 
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Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Increasing eBook sales: Is the Price always Right?

The weather was perfect here in DFW Texas today, so for this Feel Good Fantastic Friday, or “things that make you go hmmm” Friday, or free for all Friday, I had a thought bouncing through my grande cabesa (at 7 5/8, it really is big): In real estate, it’s “location, location, location.” In eBook sales, could it be, “price, price, price?”

I don’t really know how, but I’m on the Digital Book World email list and I’m kinda glad it happened. They seem to have everything anyone could ever want to know about eBooks, including this humdinger of a sales analysis on Vince Flynn’s latest, American Assassin.

From the graph included in the DBW analysis, you’ll see that the ebook, which was first offered at $12.99, slowly dropped down the bestseller list, but got quite a bump when he dropped the price to $8.99. Then sales dropped almost off the map when they shot the price back up to $14.99.

But it’s not just the example here that shows Flynn had a bump in sales when he put AA on a “fire sale.” Consider the self-publishing darling Amanda Hocking, who priced her novels between $0.99 and $1.99 and sold 900,000 copies in a month! Yes, that’s not a typo. And, she sold 400,000 more the next month. Oy Vey!

So, that begs the question, how important is setting a low sales price to your eBook sales?

To the keyboards!

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Mark Fadden is a freelance writer and author. Bestselling author Sandra Brown recently had this to say about Mark’s latest novel, The Brink: “[The Brink] is a hell of a read. The chemistry between [the main characters] Danny and Sydney is terrific. The action sequences were heart-pounding!” Check out The Brink and Mark’s other books at www.markfadden.com.

And speaking of reasonably priced eBooks, The Brink is now available as an eBook for Amazon.com Kindle  and Barnes & Noble nook for only $2.99!