The Conspiracy Behind Margarita Popsicles

 

The conspiracy behind the margarita popsicle is the book Voodoo Histories: The Role of the Conspiracy Theory in Shaping Modern History. And it will only be behind the popsicle if you physically put the book behind it. Gotcha. Hey, it’s the millionth straight day of 100+ degree heat here in Texas and my mind just might be playin tricks on me. Seriously though, conspiracies are to fiction, especially thriller fiction, as popsicle sticks are to popsicles. It’s the conspiracy that props up alot of fiction out there. Think Brad Thor, some Stephen King, or anything by Dan Brown. In Voodoo Histories, David Aaronovitch (his last name’s a conspiracy to wear out our “a” key, you know with the two “a”s together like that!) talks about the big daddies of the conspiracy universe – JFK, the moon landing, the Catholic Church’s Jesus cover up, etc. Like a spider, he draws readers into the web of half-truths and rumors behind each conspiracy and then tears each one apart. Ummm, what better way to cool off raging conspiracy theories than with a little research and common sense.

And speaking of cooling off, how about a Margarita popsicle on this Thirsty Thursday? Here’s the recipe. Enjoy and let me know how they taste. Oh, and remember, lets keep these adult treats out of the kids’ reach, okay? Last thing we want is our 7 year old stumbling around the house like Amy Winehouse on tour (God rest her soul).

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Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

Why you should self publish in 2011

Yesterday, we talked about some of the possible negative effects of self-publishing will have on the publishing world. Today, a more positive view of it. Here’s a link to thriller writer J.A. Konrath’s blog post on why he thinks you and I should self publish (hint: it’s all about the Benjamins!). It seems that his post has hit a nerve, with 427 comments and counting…

Your thoughts about self-publishing? To the keyboards!  

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Here’s what people are saying about Mark Fadden and his latest award-winning thriller The Brink:

“A masterful storyteller.” – Writer’s Digest
“He’s the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas                                                                                                                 
The Brink grabs the reader by the throat and doesn’t let go until the final page.” – film producer Don Phillips

Send Mark an email at mark@markfadden.com.  

New Ereader? Download the eBook version of The Brink in seconds, for less than $8

Need a unique gift? Buy a signed copy of The Brink for the book lover in your life. 20% off the cover price + FREE SHIPPING!

The Birth of the Conspiracy Thriller

As a writer, one of the coolest things I get to do is talk about books with people. Inevitably, one of the questions I get asked is, “Where do you get your ideas?”

Whenever I start a story, my main goal is to create a thriller that people cannot put down. Closely behind that goal is my desire to “edutain” or educate people on subjects that they normally wouldn’t want to read about as the murders occur, chases ensue, and suspense builds.

For my latest thriller, The Brink, I studied Dan Brown’s international best seller The Da Vinci Code. Not only is it a great thriller, it educates the reader on religious symbols and history, something that usually invokes a yawn or two. What Brown did for religious history, I wanted to do with another subject, financial history and economic theory. The Brink uses the story of a fugitive cop who helps a woman running for her life to educate the reader about the history of our Federal Reserve banking system and the fragility of the international monetary system.   When the systems that govern our daily lives are ripe for manipulation and outright conspiracy, it becomes an obvious choice for a novelist to come up with a scenario where exactly that occurs.

Want some more info on the history of the world’s banking system? Here’s an excellent video about the Rothschild family, the world’s first banking family and how they came to be the wealthiest and most powerful family in the world. This is just part 1. Please visit Youtube to see the rest.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

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Get a signed copy of The Brink 20% off the cover price + FREE SHIPPING! Visit www.markfadden.com for more information. Hurry, offer ends Nov. 15!

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Secrets for better book marketing on Facebook

We all know how powerful and ubiquitous Facebook is. It’s the 2nd most visited site on the Internet. With 500 million users, if it was a country, it would be the 4th largest on the planet. For authors, it has leveled the marketing playing field tremendously. By simply creating a Facebook ad, we can reach people in Moscow, Russia, Tokyo, Japan, or Beijing, China, 3 places from which people have visited my website, for a few cents per ad. Truly remarkable.

But are you using Facebook to its full potential? I thought I was until I watched a webinar from Search Marketing Now (SMN). I learned how to create ads for the segment, not vice versa (Like I had been doing). I learned how to use provoking words and images in my ad (A real benefit since you have very limited space). I learned about keeping bids the same for the same segment (if you bid higher each time, you will only have to top that last higher bid yourself!).

The webinar takes about an hour. If you don’t already have a firm grasp of how to advertise on Facebook, then you might get frustrated, because the host does go pretty fast. Here’s the link: http://searchmarketingnow.com/facebook-advertising-tips-and-tactics-6664

Enjoy.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Get 20% off when you order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://shop.markfadden.com/

Signed books as the ultimate unique christmas gift

My last post was about having book signings in unusual venues. In keeping with that theme, I wanted to share where I’ll be tomorrow. I am giving a presentation on my books and on how to market books using social media to the North Richland Hills, Texas Lions Club. As most of you know, Christmas is less than 3 months away, 81 days and counting. Everyone and their mother will be looking toward Christmas to help add some black to their spreadsheets, and so should authors.

One feather we have in our cap is that we can offer people unique gifts. In fact, a personalized Christmas gift, the signed book, would be fantastic – and classified as one of the relatively cheap Christmas gifts out there – to give as a business gift. Therefore, as this Christmas rolls around, I will be offering signed copies of my latest thriller, The Brink, as the ultimate unique and personalized Christmas gift.

Let’s say that a salon owner wants to send a unique gift to her top 20 clients this Christmas. As authors, we can sign each book to each individual with “Merry Christmas 2010.” The salon owner can also affix her logo to the inside page across from the signature page. Every time the client shows the signed book to a visitor to his home or office, that visitor will see that it was a gift from the salon owner. Wallah, another prospective client not only sees this unique gift, but the story of how the client came to receive a signed book will be retold again and again, keeping the salon owner on the client’s mind. And with all the crap out there that we have to think about, staying in someone’s head (especially when you provide them a service) is critical.

Here’s the flyer that will be at each and every seat before the meeting starts tomorrow (along with a few bookmarks, of course). It allows people to sign up for my email database (very important) and purchase both individual books for themselves or as personalized Christmas gifts. It also allows them to make a bulk order for business gifts. Since we’re still a little bit away from Christmas, some people may not be ready to think about Christmas gifts just yet. That’s why I have the check box toward the bottom that will allow me to follow up with those folks at a later date to offer the Christmas gift bulk book deal again.

 Thoughts? Comments? To the keyboards!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden is] the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate one-of-a-kind gift at http://markfadden.com/buyabook.html

You had a book signing where? Finding book fans in unusual places

A book signing is the best way to meet readers and turn them into your book fans. While bookstores and libraries are great places to have a book signing, they’re also the most obvious. I mean, of course readers are there because that’s where the books are. That’s like going to the hospital for a doctor. But, you know what really makes you memorable? Having a book signing outside of the usual places. I mean, would you ever forget a doctor that was able to remove your ruptured spleen in the middle of the woods with one of those all-purpose tools and some fishing line? Of course not! Change the venue and you might not only freshen up your book signing, but you might just make more lifelong fans.

Book fair – it’s not just one store full of readers, it’s now an entire street, or even an entire downtown area filled with readers! You’ve just increased your exposure many times over. Grab your box of 2,000 bookmarks and work the crowd!

Chamber of Commerce/Community Group presentation – I can’t tell you how many times people have come up to me and told me that either they wanted to or know someone that wanted to write a book. But they didn’t know the first step about getting it published. Chambers and community groups are always looking for presenters for their meetings. Call up your local groups and get on their schedules with your own, “How to get published” presentation. Pass around an email sign-up list, hand out more free bookmarks and have a box of books ready to sign at the end of the meeting.

Local book clubs – Club members love, love, love it when the actual author can stop by during the meeting when they review your book. Plus, book clubs always have a pretty good food/drink spread. Just no double-dipping the chips. Major faux pas.

Cooking classes – My local grocery store, Market Street, has a “Pots & Plots” class. For their class in January 2011, we will be making crab cake sandwiches from my latest novel, The Brink, and also talking about the book. Again, call your local grocery stores to see if they have such a class and see if they’ll host you. Again, free food here. Do you see a trend?

Have you ever had a book signing in an unusual venue? Where? How did it go? To the keyboards!

As always, I’ll be taking the weekend off, so we’ll pick it up next week with more about search engine optimization and online book marketing. Until then,

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate one-of-a-kind gift at http://markfadden.com/buyabook.html

Want a side of thriller with that financial analysis?

We are literally awash in non-fiction books about the current financial crisis. James Kwak and Simon Johnson, who run the excellent blog The Baseline Scenario, wrote 13 Bankers, a book that “identifies many causes of the recent financial crisis, from housing policy to minimum capital requirements for banks. The authors lay ultimate blame on a dominant deregulatory ideology and Wall Street’s corresponding political influence. Johnson, professor at the MIT Sloan School of Management, and Kwak, a former consultant for McKinsey, follow American finance’s rocky road from the debate between Jefferson and Hamilton over the first Bank of the United States through frequent friction between Big Finance and democracy to the Obama administration’s responses to the crises.” – Publisher’s Weekly review.

Arianna Huffington, of the famed Huffington Post, has written Third World America. According to her publisher, Random House, Huffington, “has her finger on the pulse of America, [as she] unflinchingly tracks the gradual demise of America as an industrial, political, and economic leader.  In the vein of her fiery bestseller Pigs at the Trough, Third World America points fingers, names names, and details who’s killing the American Dream.”

Raghuram Rajan, former chief economist at the International Monetary Fund, has added to the financial crisis list with Fault Lines: How Hidden Fractures Still Threaten the World Economy. Princeton University Press, the book’s publisher, has this to say about Rajan and the book: “Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it’s tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines, Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren’t fixed.”

Finally, there is former US Labor Secretary Robert Reich’s Aftershock. Again, here’s a blurb about the book from its publisher, Random House: “Reich’s thoughtful and detailed account of where we are headed over the next decades reveals the essential truth about our economy that is driving our politics and shaping our future. With keen insight, he shows us how the middle class lacks enough purchasing power to buy what the economy can produce and has adopted coping mechanisms that have a negative impact on their quality of life; how the rich use their increasing wealth to speculate; and how an angrier politics emerges as more Americans conclude that the game is rigged for the benefit of a few. Unless this trend is reversed, the Great Recession will only be repeated.”

Just from doing a little research into their backgrounds, it’s obvious each of these authors knows what they’re talking about. But, honestly, show of hands here, you don’t even have to go so far as to fill out an online poll – would you read any one of these books?

The answer is probably no. Yet, something like 50 million people read Dan Brown’s thriller The Da Vinci Code, which, at its core, is about subjects almost as boring as economics for most people: Italian art and religious history. Why? The answer, at least in my eyes, is simple. To paraphrase political strategist James Carville, “it’s the story, stupid.”

Story drives everything. That was my idea when I first conceptualized my latest thriller, The Brink, which is based upon the current financial crisis. Much like Reich, Huffington, and Rajan, I wanted to educate people about America’s precarious financial situation, but I knew that people also don’t want to be nagged or preached to. Most readers would rather sit down and crack open a compelling thriller than a fairly dry textbook-like read. So, I used real-world numbers and real economic theories within a thriller format when I wrote The Brink, and it works. It entertains and educates. Some readers and reviewers alike have even called it, “faction” – the meeting of fact and fiction.

What about you? Have you been researching something from “the real world”, maybe it’s something like global warming, that you think would make the good basis for a novel? Would you ever write a book of “faction?” Do you trust the things you read in fiction to be the truth? Or should fiction writers no try to educate? Should they just entertain and that’s it?   To the keyboards!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

Writing and marketing your novel: A glimpse from the trenches

August 5, 2010

Day 52 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

 

  • Writing topic – Timing the ‘market’
  • Marketing topic – Revamping our websites

 

Writing topic – Timing the ‘market’

 

It happened to Dan Brown. And Stephenie Meyer. And Tom Clancy. Financial advisors say that if you try to ‘time the market’, or try to predict when the stock market will go up or down as the basis for your investment philosophy, then you will always lose. Many people have been trying for years, and while some have been lucky, their luck never holds.

 

But what about the writer’s market? The three aforementioned authors are examples of great writers, but they also were in the right place at the right time. Brown sold a few thousand copies of his first novels and then – bam – along comes a little tale called The Da Vinci Code that highlighted the Opus Dei sect inside the church, just as the scandal about Catholic priests abusing children, which was tied to Opus Dei as well, broke all over the world. Divine intervention not withheld, people across the globe immediately became intrigued with the scandal and they had a book they could immediately turn to that could further their interest in other conspiracies involving the Catholic Church. Meyer’s tale about vampire (and werewolf) love that has spread across the world was started by Anne Rice and even the movies like the Blade trilogy has helped keep our fanged brothers and sisters in the collective consciousness. Was it Meyer’s intent to use characters that have stood the test of time in pop culture? Judge for yourself:

 

 

And finally Tom Clancy. I love the story of how he came to be one of the most read novelists in history. During his presidency, Reagan was asked what he was reading, and he mentioned an obscure book about a Russian sub captain defecting to the US with the sub in tow. Till then, The Hunt for Red October was a little read novel published by the US Naval Press. News outlets latched onto that story and almost overnight, Clancy was a household name.

 

While that was an example of pure luck, The Hunt for Red October played on our fears of an escalation of the Cold War, which was still raging at the time.

 

Timing – how important is it? Should starving novelists, like hungry investors, try to time the next current event to tie in to their novel, or should we say to heck with it, if I want to write about a love story between lepers in the 13th century, that by God I will!  To the keyboards!

 

Marketing topic – Revamping our websites

 

My website blows. Okay, that’s a tad harsh. It’s not the best. Being a one-man show, I used one of GoDaddy.com’s templates for the design aspect, and I need to change it. It just doesn’t captivate the look I’m going for. I’ve been looking at James Patterson’s site, Sandra Brown’s site, and Dennis Lehane’s site to get some ideas in order to spruce up the old girl. Some things I’d like to are:

 

But I have no idea how to do it. I’d call Jimmy, Sandy or Denny, but I seemed to have misplaced their cell numbers. Besides, I’m thinking they have people that run their websites. So what’s a lone wolf to do?

 

One word: intern.  I’m not talking pulling a Kramer from Seinfeld and hiring an intern at Kramerica Industries (Fadtasktik, Inc. does have a certain ring to it, though). No, I’m talking about getting some fresh out of college kid who’s willing to spruce up the old resume with a website redevelopment project. Now, to find said fertile, IT minded soul who will work for that most coveted word, wait for it, experience. Google ‘website development project’? Ad on monster for a website programmer? Craigslist for web designer? Local college newspaper want ads? Networking with the locals? One of them has to know a kid who could inject some pizzazz into www.markfadden.com. I’m sure the Russians, and now Indians, that are visiting the site in high numbers would love to see some new, cool effects. And, dear reader, if you know anyone, send them my way please.

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  

 

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

 June 29, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

 Day 16 of 365

 In this issue:

  • MFFA – My First Facebook Ad – Day #2
  • Getting ready for Stop #3 on the book tour

  MFFA – My First Facebook Ad – Day #2

 With the month of June coming to a close, thus ends my stint on the barnesandnoble.com Rising Star award winner page. The buyers at B and N use the results to see what books they will give store book shelf space to, what I like to call “the most expensive real estate in the world.”

 Therefore, as a last ditch effort to pump up my numbers, I am doing a 5 day Facebook ad campaign. Yesterday, my ad read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time and discover an electrifying new voice in suspense fiction.” There was also a cover pic. I set my budget at $20 day and chose the Cost Per Click (CPC) option. I only pay when someone clicks on my ad. With that ad, I had 15 clicks out of 19,858 impressions, which translates into a Click through rate (CTR) of .08%. Time to change the ad! I changed it to read “The Brink by Mark Fadden. Uncover the most staggering conspiracy of our time. “A masterful storyteller” – Writer’s Digest and I selected people interested in ‘author James Patterson’ rather than ‘political thrillers.’ Hope my CTR will rise. Stay tuned.  

 I checked in with my publisher, iUniverse, to see if there’s a way to see in real time if the ad led to more people buying the book online, but there’s no way to do that. In fact, I won’t know any sales #s until the end of July due to paperwork processing times. Holy $#(%$#  *&#!!!!

 With Facebook ads, it seems that people either love them or hate them. They either work really well or not at all. Again, if you want another in-depth story of doing Facebook ads, here’s a great account of another first time Facebook advertiser: “My First FaceBook Ad Campaign: The Good, Bad, & The Ugly.”

 Getting ready for Stop #3 on the book tour

 With a little less than 2 weeks to go before my 3rd signing event at the Lewisville, Texas Borders bookstore, here’s what I did today to get ready for  it:

  1. News release (please see below) sent to the following: Dallasnews.com (Dallas Morning News online portal) Guidelive and metro desk, Lewisville Leader , www.hellolewisville.com
  2. Okayed postcard invitation proofs (to be sent to Lewisville City Council) and picked up signing posters at my local FedEx Office. They’re fast, open late, and super nice staff.  That place rocks! 
  3. Contacted Lewisville Chamber of Commerce about putting news release in their weekly enewsletter.
  4. Contacted Lewisville book club members. 2 groups have Facebook pages!
  5. sent email to Friends of Lewisville Library & Lewisville library staff members inviting them to the signing
  6. sent event info to Dallas Observer through their event posting site.
  7. sent Greater Lewisville Newcomers Club an email about the event. Why? I saw on their site that they sponsor a book club.

 Kenny Green, the Lewisville Borders Sales Manager, said the 40 books he ordered are already in, so I’ll see if I can drop by tomorrow with posters, flyers, bookmarks, and see if I can sign some books to maybe do a little pre-sales.

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

June 27, 2010

The Nightstand Diaries1 year, 5,000 books, and an (almost) anything goes approach to book marketing

It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 12 of 365

In this Weekend Edition issue:

  • Is the Internet Destroying Our Brains? Novels to the Rescue?
  • The real story behind The Brink’s villainous Group – video
  • Local news is more than just the community newspaper

Is the Internet Destroying Our Brains? Novels to the Rescue?

If you believe this NYTimes article, then yes, it is. The Internet is sucking dry our creative juices and, um….what’s the word I’m looking for….something bad about what it’s doing to our ability to focus and concen….look out the window! A squirrel on the fence!

Where was I?  Oh yeah, here’s the link to the GOOD blog: http://www.good.is/post/is-the-internet-destroying-your-brain-try-this-test/?gt1=48001 It includes a test you can take to see just how much the Internet has sucked your brain’s abilities out through your eyeballs.

So how does reading novels help to counteract this phenomenon? Here’s a blurb from an article on what Dr. Brian E. Walsh explains in his book Unleashing Your Brilliance, what reading fiction does in terms of mental stimulation:

Walsh says that mental stimulations make brain cells generate new extensions, resulting in richer information processing. He explains, “Reading fiction, especially ranging across authors, pushes our boundaries as we vicariously experience fresh scenarios and identify with the characters. No wonder they call them novels.” Forcing us to create the scenes, the look of the characters, the smells, and the sounds, and prodding our emotions, reading fiction stimulates all of our senses and tweaks our brain. Reading does this so much more than does simply watching someone else’s interpretation on film or in a play.”

Read more: http://www.articlesbase.com/self-help-articles/reading-fiction-how-it-enriches-brain-functioning-37992.html#ixzz0s66D7f2F
Under Creative Commons License: Attribution

Who would have thought that we writers could save the world!

 The real story behind The Brink’s villainous Group – video

 In The Brink, the ruthless organization referred to as “The Group” is based upon a real life secret society that is made up of some of the world’s most powerful politicians, international financiers, and monarchs known as the Bilderberg Group. Some journalists and conspiracy theorists say they are the ones secretly running the world’s economies and determining our collective destiny. They get that name because they supposedly first met in 1954 at the Hotel Bilderberg in The Netherlands. Whether this group is real or not is still up to for much debate. Watch this video and decide for yourself:

Local news is more than just the community newspaper

As David Meerman Scott advises in his social media bible, The New Rules of Marketing and PR, we should be issuing news releases all the time. When doing so, you’ll want to focus much of your effort on the local news outlets, since local media likes to do stories on local people and events. In your hunt for these outlets, you will probably come across your local TV stations and newspapers, but there is a whole other faction of news outlets you need to remember: bloggers and websites devoted to your community.

Case in point is www.ourgreatcity.com. Mark Harrison of OurGreatCity.com not only posted the news release I sent him before my book signing at my local Borders store, he came out and took pictures for the website and turned it into a second awesome news release! So when you’re sending out news releases, don’t forget to do a search for bloggers in your area and other folks that run community websites. As social media only gets bigger, more and more people turn to sites and blogs to stay connected to their communities, and find local events like book signings!