Dispatches from the literary trenches

September 21, 2010

Tonight’s Topic – Writing News Releases out the Wazoo

If you’re a regular follower of this blog, you’ll notice that I’ve been pumping up the number of news releases that I’ve been sending out lately. There are a few reasons for this:

  1. Almost on a daily basis, more information comes out from credible sources including Ron Paul, Boston University Economics Professor Laurence Kotlikoff, and the Congressional Budget Office that the United States is in a severe financial crisis, and the main cause of this crisis is the country’s debt load, which is the foundation of the financial conspiracy in The Brink.
  2. I went back and re-read David Meerman Scott’s The New Rules of Marketing and PR last week and was reminded that, for authors anyway, there is simply no better bang-for-the-buck promotional piece than the news release.
  3. My schedule of signings and appearances has ramped up lately, so I’ve got more news to release. If you live in the Dallas/Fort Worth area, please visit http://markfadden.com/appearancesandpress.html for a schedule of upcoming events.

Remember fellow writers, you can write your own news releases (you’re writers after all, right?) and you can post them in blogs, on websites, on your Facebook, Twitter, Shelfari, and Good Reads pages. You can also email them to the local newspapers to see if they’ll give you some ink. In the case of doing a signing or an appearance in a local store or local library, those are great stories, and exactly the kind most community papers are looking for. If you’ve written a professional news release and included a high-quality pic (or several for them to choose from) then you’ve saved the reporter a couple hours work, something that is always appreciated in a business where deadlines are cast in stone.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  


Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

 Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html


Breaking News Release – Texas author’s latest thriller eerily similar to new economic events

I wass going to take the week off, but I had to share this article about recent Bank of Japan actions and Congressional Budget Office warnings that are tied to The Brink.

I recently posted the contact info of newspaper tip desks throughout  the state. I’m sending the article to them to hopefully get some good coverage.

More next week!

Texas author’s latest thriller eerily similar to new economic events

 For author Mark Fadden, fiction is quickly becoming fact with every new effort to try and stop the global financial crisis. Fadden’s latest thriller, entitled The Brink, uses the current financial crisis as the foundation of a lightening-fast thriller in which a fugitive Texas Ranger helps a woman running for her life, only to get sucked into a secret society’s plot for global financial Armageddon. “I wrote the book to closely mirror events happening in the real world and to offer a plausible explanation for why those events are happening,” Fadden said. “But I never thought it would predict actual events.”

One of these events is the latest round of “bold action” being taken by the Bank of Japan to prop up their slowing economy. “A similar action by the BOJ in the book is the starting point that a secret society uses to bring the international financial system to its knees.” The secret society featured in The Brink is known as the Bilderberg Group, an organization that allegedly exists in the real world. “The Bilderberg Group is an international cabal made up of royalty, politicians, financiers and media tycoons that secretly run the world. When I began researching them, I knew they were the ones that could pull of something this big.” While Fadden keeps tight lipped as to the intricacies of the Bilderberger’s plot, he does mention that a large part of it revolves around a second piece of the book that’s also come true: the U.S. debt crisis. “A recent Congressional Budget Office (CBO) report points out that the national debt is projected to be 62 percent of Gross Domestic Product (GDP) at the end of fiscal year 2010, and will only rise higher,” Fadden said. “To bring that number into perspective, national debt has only ever exceeded 50 percent of GDP one time in the history of this country. It was during World War II, and it decreased sharply after the war ended, as America began paying off its wartime debt. The U.S. currently has an enormous debt load and it’s only getting bigger.  That adds up to a very dangerous financial position.” CBO Director Douglas W. Elmendorf backs up Fadden’s take on America’s dangerous level of debt. In a recent blog, Elmendorf stated, “in the United States, the ratio of federal debt to GDP is climbing into unfamiliar territory—and all else being equal, the higher the debt, the greater the risk of a crisis.”

With two events in his book actually coming true, Fadden may seem like some kind of soothsayer. But he disagrees. “I began researching and writing The Brink in 2006. The fact that the events in the book now seem to be coming true is a testament to the fact that, however this crisis pans out, it’s been a long time coming. Few people want to sit down and read a 100 page CBO report filled with numbers and graphs. I wanted to write an action packed thriller that uses those same theories and numbers to propel the story of two people being chased by killers from Mexico to Washington, D.C. so that people could familiarize themselves with the very scary financial situation we all face.”

The Brink is Fadden’s third novel. His first novel, Five Days in Dallas, was published in 2003. It received critical acclaim and Fadden himself was even called a “masterful storyteller” by a Writer’s Digest reviewer. Fadden, who grew up in Houston, then began working on the follow-up in 2006, which eventually became The Brink.

 Fadden has several book signing events and lectures scheduled in the next few months. His event schedule and the first 22 pages of The Brink can be previewed at markfadden.com.  Fadden has also created a blog about writing novels and book marketing using social media entitled “The Nightstand Diaries,” which can be read at markfadden.wordpress.com.