The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to book marketing

July 1, 2010

 It’s named “The Nightstand Diaries” because in terms of publishing a book, it doesn’t mean squat that we’re published. It doesn’t mean squat that our book is on a bookstore shelf. It’s only when someone takes our book home and reads it – as a way to relax on a lounge chair, pass time on a subway, or as the last mental exercise before putting it on the nightstand and going to bed – that we become a part of our readers’ lives. With this notion in mind, I invite you to come along as I try to do that very thing. My goal is to sell 5,000 copies of my new novel The Brink over the next year using mostly social media with a limited marketing budget. And this is an interactive blog, so if you have good marketing ideas, or want to critique mine whenever I do something stupid, let’s hear it! So, without further ado, let the book marketing madness continue…

Day 18 of 365 

In this issue:

  • MFFA – My First Facebook Ad – Day #4 of 5
  • Creating a Facebook invite for the Lewisville Borders signing
  • The world’s China Bet and how it relates to The Brink  
  • Reminders – get the blog emailed to you and taking July 4th off

 MFFA – My First Facebook Ad – Day #4 of 5

I guess the “Conspiracy Theory” folks on Facebook weren’t digging a novel about “the most staggering conspiracy of our time.” I got shut out today on my ad that got sent out to them. Here’s the numbers for the week so far:

Daily stats for the week of:  Jun 27  

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/01/2010 2,730 0 0.00 0.00 0.00 0.00
06/30/2010 94,052 25 0.03 0.80 0.21 20.00
06/29/2010 54,210 29 0.05 0.69 0.37 20.00
06/28/2010 7,555 4 0.05 1.08 0.57 4.32
Lifetime 158,547 58 0.04 0.76 0.28 44.32

 So, I’m going to try the “thrillers” crowd for the last day of my ad campaign. The ad will still give the title with my name and the cover shot. But I changed the rest of the text to read a snippet of the ForeWord Clarion Review, “Action and heroism keep readers turning pages. A nicely crafted thriller.” – ForeWord Clarion Review  There are 20,640 folks on Facebook who identify with the “thrillers” interest group. Let’s hope the waters are kind tomorrow and the fishing is good.

 Creating a Facebook invite for the Lewisville Borders signing

 I mentioned in a previous post that I’m flying blind as far as how well this Facebook campaign is working because beyond the number of folks who clicked on my ad to go to my website, there’s no way to know what they did from there. I installed the Google Analytics code into my website’s html programming, but I don’t think I did it right because all my numbers are at zero so far. I’ve got Go Daddy as my web host, so I’ll have to park my butt in my chair and do a little research with the Go Daddy peeps over this fourth of July weekend to see if I can track customers. I guess I’ll just light a sparkler next to my computer for my own private fireworks show. Sweet!

 One thing that I can track in real time is a Facebook invite ad that I created for my book signing next weekend at the Lewisville Borders store. I scheduled the ad to run all next week, same parameters (cost per click option at $.58, $20 a day is my budget) as my other ad. The interest group is everyone 18 and older in a 10-mile radius around Lewisville, Texas. That equates to 3,240 people. So, we’ll see what happens.

 The world’s China Bet and how it relates to The Brink 

 While my new novel, The Brink, is a political thriller that centers on an imagined (maybe or maybe not??) global conspiracy, a huge part of that conspiracy lies within our very fragile international financial system. Here’s tonight’s post from The Baseline Scenario, a great financial blog that serves as a lighthouse in the turbid sea that is the global economy. It highlights the real-world problem with America, and the world, betting on China, something that allows the conspirators to see their plan finally come to fruition in The Brink.  

 Reminders – get the blog emailed to you and taking July 4th off

Last night, I added an option if you want this blog emailed directly to you. If so, please look in the right hand column and submit your email.  

And speaking of the holiday (I know we didn’t but it makes for a good segue), let’s all take it off and enjoy it with the real flesh and blood people in our lives. My next post will be on Tuesday, July 6, 2010.  Happy and safe Fourth of July!