New Venues For Selling Books Part 3, in 3-D!

Okay, so I lied about this post being in 3D. Maybe if you do a few shots before reading it, then get your kids to smudge your glasses, it may seem like looking at 3D, without the 3D glasses on. I figured everyone is using 3D to capture eyeballs, and I didn’t want to be left out it the cold. Plus, tonight’s topic is a pretty good one.

Okay, so as an author, you’ve managed to schedule a book signing at every bookstore within driving distance, you’ve talked to every writers group, and every librarian knows your name from one end of the county to the other. You are developing your shopping cart on your website and are hopefully gearing up for the Xmas push. So, how else can you sell books? What about your local chamber of commerce? Are you a member? You should be, and here’s why.

Chamber members are constantly seeking new opportunities to network. They are also typically small businesses that care more about holding on to their customers who may be neighbors and friends than larger companies that are based thousands of miles away. These small business owners often need unique and personalized gifts for those special clients and customers and typically you are probably one of a few local authors that they know. More importantly, you are probable THE ONLY AUTHOR who’s a member of the chamber. Like shooting fish in a barrel, huh?

Join your local chamber, and doing it now with Christmas around the corner would be a great time. Business people get tons of gifts from vendors at Christmas. But a signed book, from a local author? Now that’s a unique Christmas gift. That’s how to stand out from the crowd of chocolate covered coffee beans and the jelly of the month club memberships.

The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 19, 2010

Day 35 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

 In this issue:

  • FB ad round-up – Did I pee in FB’s Pepsi?  
  • Wikileaks – the perfect site to prime the plot pump

 FB ad round-up – Did I pee in FB’s Pepsi?

As you may recall from the last posting, I went with the following ad on FB to take advantage of the Borders July 16-19 25% off sale.  It incorporated last week’s video interview with the Girls in the Stacks (GITS):

 Need a good book?

Check out Mark Fadden’s latest interview about his new award-winning thriller and get the promo code for 25% off his books.

 

So I check in with the results over the weekend, and I see something funny; FB ain’t showing it:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/17/2010 0 0 0.00 0.00 0.00 0.00
07/16/2010 40,397 4 0.01 0.46 0.05 1.83
             
07/19/2010 0 0 0.00 0.00 0.00 0.00
07/18/2010 27 0 0.00 0.00 0.00 0.00
Lifetime 40,424 4 0.01 0.46 0.05 1.83

 

FB, doth mine words offend thee?  My bid was in their suggested bid range (it was even on the high end) but the love wasn’t there. What gives? I’ve got an email in to FB HQ to solve the problem, but I’ll keep chugging on, because it’s FB ad month here at Author Mark Fadden central.  Here’s the next ad going out this week:

 

Could a novel come true?

A fugitive lawman uncovers the link between a secret society’s plot for financial Armageddon & the FED, based on REAL economic numbers.

 

I thought I’d change the target audience up a bit, so the audience is people who like ‘economics.’ You might laugh that some people actual admit to liking the dismal science, but there’s 93,940 of them. We’ll see. I’m gonna let this ad roll for a week.

 As always, if you have any suggestions for tweaking ad copy, please email ideas to mark@markfadden.com.  

 Wikileaks – the perfect site to prime the plot pump

 If you haven’t visited wikileaks yet, go there ASAP. If you’re a mystery or thriller writer, drop everything and go there right now. It’s chock full of the stuff that will make your mind wander in luscious fields of conspiracy. A truly great source of inspiration. It was the recent topic of NPR’s show Fresh Air, and the founder of the site is supposedly wanting to build the headquarters in Iceland, where he can run the site free from persecution.

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…