News Release – Local author signs his latest “chillingly current” thriller at Lewisville Barnes & Noble

 

Mark Fadden readily admits his new novel, The Brink, could be the most controversial book of 2010. Not only does it feature a lost Constitution article, it uses real-world economic numbers to weave an intricate conspiracy tale that takes up where the recent financial meltdown left off. “Great fiction should inspire us to challenge the status quo,” Fadden said, “especially when the status quo involves our country’s truly dangerous financial situation.” It is this dangerous financial situation, which Fadden spent years researching, that becomes the focus of the story after fugitive lawman Danny Cavanaugh helps a woman running for her life, only to get sucked into a secret society’s plot to create financial Armageddon.

Fadden was in Lewisville on Sunday, Oct 10 to sign copies of The Brink and to talk to thriller fans about his books. The Brink is Fadden’s third novel and is a continuation of his first novel, Five Days in Dallas. Published in 2003, Five Days in Dallas received critical acclaim and Fadden himself was even called a “masterful storyteller” by a Writer’s Digest reviewer. Fadden, who lives in Colleyville, then began working on the follow-up in 2006, which eventually became The Brink. “I’m really proud of it,” Fadden said of the book, which has won two awards from his publisher. “It explodes off the first page and maintains that action-packed pace to the very last paragraph. It also delivers the level of suspense that thriller readers have come to expect with a plot that couldn’t be more current. There’s great chemistry between the two main characters. They’re both strong personalities, but each struggles with deep inner conflict that has shaped who they are.”

While writing The Brink allowed Fadden to navigate the complex world of economics and politics, it’s his lead character that he’s still trying to understand. “Danny Cavanaugh is an interesting guy. He has this unstoppable desire to help his fellow man, but he has also made some bad choices that have put him in a precarious position. When The Brink opens, he’s hiding out in Mexico contemplating suicide; not exactly a typical hero’s situation, but that’s what makes him relatable. We’ve all faced situations where we want to give up, where things seem insurmountable, but something deep inside keeps us going.”

“The signing went wonderfully well,” said Lewisville Barnes & Noble Community Relations Manager Debbe France. “This is how reputations are made and this is how bookstores stay open, with successful events like this one.”

Readers can preview The Brink at www.markfadden.com.  Fadden has also created a blog about writing novels and book marketing using social media at www.markfadden.wordpress.com.

Author shares secrets on selling books

“Today’s up and coming authors must act like an entrepreneur if they want anyone besides their mother to read their books.” That was the central message of author Mark Fadden’s recent “Get Your Book Read!” presentation at the Alvarado Public Library in Alvarado, Texas. With more writers going the self-publishing route, and with publishing houses slashing their marketing budgets to the bone, authors must not only write the book these days, but they must act as their own public relations and marketing managers as well. “The good news is that by using the Internet, there has never been an easier time to get our message out to the masses,” Fadden said. “The bad news is that we’re also competing with the millions of other marketing messages that are sent out every day and vying for people’s attention. There are many ways for authors to be seen and heard, we just have to remain diligent about communicating our message to the world.”

Not only is Fadden a freelance writer and he continues to work on new novels, he is also currently on a book tour promoting his latest award-winning thriller, The Brink. In the book, a fugitive cop helps a woman running for her life only to get sucked into a secret society’s plot for global financial Armageddon. Fadden uses many social media platforms like Facebook, Twitter and his blog to spread the word about his books. However, he will be the first to say that when it comes to making fans, it’s still face to face meetings that work best.

“A recent study stated that 71 percent of all communication is still face to face. 21 percent is over the phone. Email, texting and participating in chat rooms and other online platforms like Facebook still account for less than six percent. While keeping an online presence is important, meeting people in the flesh is still key.” Fadden, who lives in Colleyville, Texas, also answered questions from the audience about his experience with publishing, what inspires him and how he got his start. The interaction with potential fans is something he truly enjoys. “I love talking to readers. It also allows me to thank them for taking the time to read my work, which is a huge investment when there are so many other forces tugging at people these days. It also gives me a chance to hear their feedback, which helps improve my writing.”

Fadden’s take-home message from his presentation was that while getting the book published is a huge accomplishment, it is only the beginning of the hard work. “I’ve been a writer for almost 10 years now, and many folks that come out to these presentations are writers themselves that have questions about how to get their work published. While I try to give them as much information as I can about getting published, I try to make sure they understand that the marketing aspect is even more critical, especially since they’ll be doing most of it themselves. While it can seem overwhelming, if you have a good marketing plan, that makes all the difference. It’s all about the three Ps – planning, patience and persistence.”

“This talk was amazingly interesting,” said Cheryl Chaplin of Alvarado, who took copious notes during Fadden’s presentation. “A friend of my son’s is a writer, he’s written a novella and hopes to turn it into a full-length novel. This is priceless information for him.”

The Brink has won its publisher’s Editor’s Choice Award and the Rising Star Award. Not only does Fadden have several signings scheduled at book stores in the Dallas/Fort-Worth, Texas area this fall, readers can preview the book and even get a signed copy at http://www.markfadden.com. Fadden’s blog, The Campaign: dispatches from the literary trenches, can be viewed at https://markfadden.wordpress.com/. Copies of Fadden’s “Get Your Book Read” PowerPoint presentation are available for free. Simply email him at mark@markfadden.com for a copy.

News Release – Booked for Murder Book Club meets author of latest selection

Sept 21, 2010 – Lewisville, Texas – Once finishing a book, many readers would love the chance to ask the author questions about it. Members of the Booked for Murder Book Club at the Lewisville Library got that very chance when Colleyville author Mark Fadden attended their monthly meeting as they discussed his latest thriller, The Brink. “I probably wouldn’t have selected this book,” said Lana Bragg of Lewisville. “I normally don’t go for political thrillers. But I really enjoyed this book. It was very timely and suspenseful. The short chapters made the story really move.” While the rest of the club members had similar sentiments about the book, which follows a fugitive Texas Ranger as he helps a brilliant beauty running for her life, they also had some constructive criticism for Fadden. “While it would spoil the book to mention their exact comments, I can say that they had specific ideas about some of the characters, as well as some remarks on the mix of romance and action. Anytime that an author can get this kind of feedback from our readers, it’s priceless.”

The conversation about romance in thriller novels quickly sparked a thoughtful discussion about the future of books, which had nothing to do with the eBook versus traditional print books debate that is the current topic du jour of the publishing world. “Are male writers becoming extinct?” asked James Whittington of Flower Mound. “I’m an aspiring writer and all the writing magazines I read say that as a male writer, you can’t get published. I mean, look at us here. Besides the author, I’m the only man here.”

Debra Levesque of Lewisville, who read The Brink on her Kindle eBook reader, disagreed with Whittington. “The publishing industry has been a male dominated world since its inception. Women had to write under men’s names in order to get published for a long time. I read Memoirs of a Geisha and that was even written by a man. I think it’s just finally leveling out.”

Another topic that was brought up was about the fact that Texas cities aren’t well represented in the mystery/thriller genre. While Fadden uses locations from his native state as settings in his novels, he is well aware of the reason why Texas is often left out in the cold in mystery and thriller novels. “Chicago has the political machine, the mobs, and a gritty past. New York is New York; there are so many different avenues to use when you have New York as your location. Washington, D.C. is the heart of global power. Texas, and Dallas in particular, has gotten a bad rap as a gleaming place that’s only known for big hair and J.R. Ewing. Many writers think it doesn’t have that dark edginess that mysteries and thrillers need to move the story forward.”  

Kelly Brouillard, Adult Services Librarian was the moderator for the book club meeting. “It was great having Mark here. Not only did we have a lively discussion, but we had a large turnout, the most we’ve had ever for this group.” The Booked for Murder Book Club meets every third Tuesday of the month at 2:00pm at the Lewisville Library. For more information, contact Kelly Brouillard at (972) 219-3570, or visit http://library.cityoflewisville.com

The Brink is Fadden’s third novel and has won both his publisher’s Editor’s Choice and Rising Star Awards. He will be signing copies at the Lewisville Barnes & Noble book store on Sunday, Oct 10, from 2:00pm-4:00pm. His first novel, Five Days in Dallas, was published in 2003. It received critical acclaim and Fadden himself was even called a “masterful storyteller” by a Writer’s Digest reviewer. To preview The Brink, view his event schedule or read his blog about writing novels and book marketing using social media, visit http://www.markfadden.com.

 

Dispatches from the literary trenches

September 21, 2010

Tonight’s Topic – Writing News Releases out the Wazoo

If you’re a regular follower of this blog, you’ll notice that I’ve been pumping up the number of news releases that I’ve been sending out lately. There are a few reasons for this:

  1. Almost on a daily basis, more information comes out from credible sources including Ron Paul, Boston University Economics Professor Laurence Kotlikoff, and the Congressional Budget Office that the United States is in a severe financial crisis, and the main cause of this crisis is the country’s debt load, which is the foundation of the financial conspiracy in The Brink.
  2. I went back and re-read David Meerman Scott’s The New Rules of Marketing and PR last week and was reminded that, for authors anyway, there is simply no better bang-for-the-buck promotional piece than the news release.
  3. My schedule of signings and appearances has ramped up lately, so I’ve got more news to release. If you live in the Dallas/Fort Worth area, please visit http://markfadden.com/appearancesandpress.html for a schedule of upcoming events.

Remember fellow writers, you can write your own news releases (you’re writers after all, right?) and you can post them in blogs, on websites, on your Facebook, Twitter, Shelfari, and Good Reads pages. You can also email them to the local newspapers to see if they’ll give you some ink. In the case of doing a signing or an appearance in a local store or local library, those are great stories, and exactly the kind most community papers are looking for. If you’ve written a professional news release and included a high-quality pic (or several for them to choose from) then you’ve saved the reporter a couple hours work, something that is always appreciated in a business where deadlines are cast in stone.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  

 

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

 Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html

 

Triple C Ranch book club hosts “the next Dan Brown”

Once finishing a book, many readers would love the chance to ask the author questions about it. The ladies of the Triple C Ranch neighborhood in Southlake got that very chance when Colleyville author Mark Fadden stopped by during their recent book club meeting as they discussed his latest thriller, The Brink. “It was an engaging read,” said Patty Jefferson. “I read it in a day and a half. It was a real page turner.” Arlene Dang, one of the group’s founders, agreed with Jefferson and had perhaps the highest praise a thriller writer could hear. “I think he’s the next Dan Brown.” While the rest of the women had similar sentiments about the book, they also had some constructive criticism for Fadden. “While it would spoil the book to mention their exact comments, I can say that they had some specific ideas about the ending and some of the characters in the book. Anytime that we as authors can get this kind of feedback from our readers, it’s invaluable.”

The Triple C Ranch Book Club, which is comprised of women from all walks of life including housewives, lawyers and educators, began with an idea that sprang from a conversation between two of the women in the neighborhood. Dang and Sipho Gumbo had a conversation about books and found out that they both were active on Good Reads, an Internet website where readers discuss their favorite books with others. “We thought why not do the same thing in our neighborhood?” said Dang. “We knew that several people in our neighborhood liked to read. Creating a book club just seemed a natural fit.” Gumbo, whose husband has written a book of historical fiction about African politics, entitled The Fire Inside, agreed. “We wanted to have a neighborhood group where people could share and socialize.”

The club, which meets the third Sunday of every month, has a dozen members and has even created their own Facebook page. Fadden’s novel, The Brink, was the third book they’ve read. Sometimes, the ladies have different opinions about characters and plots of the books they review, and they each respect the other’s opinion. Other times they all agree about a book, like when they all thought that the bestseller Eat, Pray, Love wasn’t their cup of tea. Lorianne Hartman, who hosted the meeting that Fadden attended, picked The Weight of Water for their next book. “It’s a very informal group of women who like to read and like to share,” said Hartman. “We’ve got a great group and I look forward to spending time with these good friends.”

Fadden will be signing copies of The Brink at the Southlake Barnes & Noble book store on Saturday, Oct 9, from 1:00pm-3:00pm. To preview it, visit his website at www.markfadden.com.