First come ads, then come books?

Have you heard about the latest viral video phenomenon, Nyan Cat? If you haven’t, then you are not one of the 40 million people that have downloaded the video of a poptart cat who flies through space leaving behind a rainbow trail while a most annoying song plays in the background.  

I know. I know. The video is three minutes long and I have no explanation for its popularity. But, as you can read in this Bnet article, the phenomenon has everyone in the marketing world continuing to think that old marketing is dead. As part of the “new marketing” paradigm where businesses must create a relationship with the customer, the argument in the Bnet article is ” It’s a bizarre world in which the marketing timeline runs backwards — ads come first, and products follow only if the ads are successful.”

But that got me thinking about using viral videos for book marketing campaigns. The ABC series Castle has done something similar – they created a character, the show was a success, and now they have several books out in the real world that have been penned by Richard Castle. And they are best sellers!

But, alas, we are not ABC. But we do have Movie Maker software at our disposal and we can create “book trailers.” And if our trailer is clever enough, funny enough, suspenseful enough, then maybe it can go viral as well. I mean, when was the last time you saw a movie trailer and you had to go see that movie based upon that trailer?


Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at

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