Vocus Social Media Strategy Tool – Day 2, The Results

So, how’d y’all do with the homework assignment? If you remember from yesterday, we talked about the Vocus Social Media Strategy App, the cool (and free!) tool that will hopefully help us writers craft our social media strategy. During the 6 step process, I learned that I need to concentrate on the following goals from my SM campaign:

IMPROVE BRAND OR PRODUCT AWARENESS

IMPROVE BRAND OR PRODUCT REPUTATION

INCREASE SALES REVENUE

IMPROVE PUBLIC RELATIONS

IMPROVE SEARCH ENGINE RANKINGS

INCREASE WEBSITE TRAFFIC

And, here are the challenges I face to reach those goals:

IMPROVING SEARCH ENGINE RANKING POSITIONS

IMPROVING BRAND AWARENESS OR REPUTATION

INCREASING WEBSITE TRAFFIC THROUGH SOCIAL MEDIA INTEGRATION

ACHIEVING OR INCREASING MEASURABLE ROI FROM SOCIAL MARKETING

PROGRAMS

CONVERTING SOCIAL MEDIA MEMBERS, FOLLOWERS, ETC. INTO PAYING

CUSTOMERS

DEVELOPING AN EFFECTIVE AND METHODICAL SOCIAL MARKETING STRATEGY

Here are some of the questions that the Vocus app asked me about why I may not be reaching my goals:

Why aren’t audiences engaging? Are you using social media channels for “push marketing/PR?” Are you sharing information that isn’t timely or relevant?

Why can’t you convert fans?Are you selling a commodity or an experience?

Why do you have an ineffective social media strategy?Have you completed audience research? Do you understand how your market uses social media channels? Have you tried to align your social media planning with organizational goals and objectives? 

Why can’t you measure ROI? Did you set up proper metrics for each tactic and/or campaign? Do you have analytics set up properly?

And while my Vocus SM Strategy Assessment went through several pages of how Vocus could help me maximize SM to sell books, which also included links to several articles/blogs/etc that pertain to my SM goals. If you haven’t taken 10 minutes to go through the 6 steps of the Vocus SM strategy app, I highly recommend you doing so. Whether you are a Self-pubbed author or you are traditionally published, SM is something that’s up to you. Having a better understanding of how it works, and a better understanding of your SM goals will pay off time and again in the years to come.

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Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

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