Vocus Social Media Strategy App – very Cool and very Free

Social media is perhaps the only way that we unsung heroes of our own life stories, aka the novel writer, has a chance to shout out our worthiness to the world. “Here I am! Here’s my book! It’s won awards! It is worthy of your time, trust me!” Dallas/Fort Worth’s own social media guru Kristen Lamb, who is the writer’s best friend when it comes to social media, probably put it best about SM for writers: “Another key tactic to managing social media is to create friendships and community. When we all work together, creating a platform is far easier. We can rely on others to help us if we actively seek to help and support them. I liken it to a barn-raising. When we all do a little for each other, big jobs suddenly become more manageable. Since we aren’t doing everything alone, we need to spend far less time on social media to still be effective.This is one of the reasons that using traditional marketing tactics on social media is so ineffective.”

Because understanding SM and using it effectively is such a HUGE deal for us writers, I wanted to take these next two days to talk about the VOCUS social media strategy App. Vocus took the best of their social media research, including their 2010-2011 benchmark reports and turned it into an interactive tool that lets the user create a custom strategy tailored exactly to our needs. Here’s a description of the app in a nutshell: “In just six steps, you drag–and–drop your goals, answer questions and select the route and resources that are right for you. The tool does the rest, building you a 35–page workbook with a detailed plan based on your choices. You’ll find insight, next steps, worksheets, links to resources, and data that shows you where you stand compared to your industry peers.”

I’ve already done this and it gave me multiple articles and pdfs to research for my specific goals. So, go ahead and try it out, it takes about 10 minutes and its free. Like me, you may be surprised at what your SM goals are versus what they should be. We’ll go over my results in tomorrow’s post. Happy strategizing!


Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Amazon.com Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at http://www.markfadden.com

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