App Wednesday – Creative Thinking in 84 cards or less

Creative Thinking. Let’s be cool and call in CT for the rest of the post. Effective CT is the foundation of good writing. But is there a way, or a need, to warm up the old noggin to make sure we’re getting quality CT from it rather than just tired memories in disguise? Is there a way to, like a good workout does for our bodies, exercise our brains to get them ready to give us quality CT when we need it?

I think there is. So did Einstein. So does a guy named Roger von Oech. He’s an author, inventor, and speaker. According to his website, “his seminars and products have enriched the creativity of millions around the world.” He has an iPhone app called the “Creative Whack Pack” (CWP) that consists of 84 creativity strategies that look like playing cards that are supposed to stimulate us to think creatively. Von Oech’s app has received this accolade: “The most impressive brainstorming tool in the App Store, hands down.” —Innovation Tools. At over a million copies sold, the CWP is also an iTunes bestseller. But, the question is, what can it do to stimulate quality writing? Well, let’s all put our $1.99 where our mouths are and find out.

Or not. Would you rely upon an app to stimulate the creative juices? Or will old-fashioned doodling to the trick? To the keyboards!


Mark Fadden is a freelance writer and author whose latest, award-winning suspense thriller, The Brink, is now available as an eBook for Kindle and Barnes & Noble nook for only $2.99!

The Brink is a hell of a read.” – Bestselling author Sandra Brown

“Mark Fadden is a masterful storyteller.” – Writer’s Digest

“Mark Fadden is the next Dan Brown.” – Triple C Ranch Book Club, Southlake, Texas

Check out The Brink and Mark’s other books at

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