A little show and tell

For this Publishing PFriday, (can I get a shout out for PFlugerville, Texas!!!) I wanted to tell everyone about a cool marketing tool that you might not be aware of. According to YouTube, YouTube gets 2.5 billion views A DAY!!! So, that means that as writers who typically have next to nothing for our marketing budget it’s all about creating time, not buying time. What do I mean by that? Check out this viral video hit about the swagger wagon. They took one of the most uncool things and made it cool. Now, reading has always had a sort of “nerd-esque” quality to it. The question we need to ask ourselves is, “How can we make reading cool, and how can we show it on YouTube?”

I was listening to a wecast yesterday on bnet.com on Live Webcast: YouTube as the New Campfire: Creative Storytelling in the Digital Age (caveat empor: you may have to be a bnet member to download the webcast) and they mentioned YouTube’s Show and Tell channel, which is, “.Home of the most creative marketing executions on YouTube! Check out examples of great interactive, viral, homepage, and brand channel campaigns.” Check it out for some inspiration.

So, what viral videos do you want to make? How can you leverage YouTube to market your next blockbuster? To the keyboards!


Mark Fadden is a freelance writer and author. Bestselling author Sandra Brown recently had this to say about Mark’s latest novel, The Brink: “[The Brink] is a hell of a read. The chemistry between [the main characters] Danny and Sydney is terrific. The action sequences were heart-pounding, and I was left feeling that you have a sequel in mind!” Check out The Brink and Mark’s other books at www.markfadden.com.

BREAKING NEWS!!! The Brink is now available as an eBook for Amazon.com Kindle  for only $2.99!


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