A place where everyone could know your name

 

It’s here! Finally! Publishing PFriday! This is the day when we discuss all things related to the publishing industry. Today, I thought it would be cool to talk about meetup.com. Meetup.com is, “the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

Meetup’s mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.” (cited from their website)

There are literally THOUSANDS of groups on meetup with topics that range from Craft Beer Fans of North Texas to biking to movies (those are three subjects that I happen to like). And guess who else is on meetup? Writers and readers!

In the Dallas Fort Worth area, I’ve contacted over 20 book clubs and have scheduled appearances with 4 of them so far. Each group averages between 15-20 members, so that’s around 60-80 books sold, and more importantly, 60-80 new fans (hopefully) that will be asked what they did this week by their friends some time in the near future. “My book club met and the author came to the meeting!” Now, in a perfect world, the 80’s-Heather-Locklear-shampoo-commercial-phenomenon takes hold and those friends tell 2 friends, and they tell 2 friends and so on and so on until Boom! You’re staring at John Grisham and Stephen King type sales numbers. And it all started with you typing in “book clubs” in your meetup search engine and contacting a few organizers of those clubs.

So take a few minutes this weekend and check out meetup.com. Here’s to you building your readership one fan at a time. And here’s to an awesome weekend. Mine is about to begin with a ice-cold Dogfish Head 90 minute IPA, perhaps the best beer I’ve ever tasted. Cheers!

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Mark Fadden is a freelance writer and author. Bestselling author Sandra Brown recently had this to say about Mark’s latest novel, The Brink: “[The Brink] is a hell of a read. The chemistry between [the main characters] Danny and Sydney is terrific. The action sequences were heart-pounding, and I was left feeling that you have a sequel in mind!” Check out The Brink and Mark’s other books at www.markfadden.com.

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