Do ebooks make it all about price, price, price?


It’s Writing Wednesday and I have only one question – does Amanda Hocking hold the key to how the publishing world may survive?

For those that don’t know who Hocking is, she is the self-publishing “phenom” that sold 450,000 of her self-published book in January. Yes, I wrote self-published. Yes, 450,000 copies. Yes, is one month.

How, you ask? She’s writing in a popular genre – she described her work as ” young adult paranormal romance and urban fantasy mostly.”  But I think it’s mostly about the price.  The ebook sell for 99 cents to $2.99. Hocking’s cut of the $2.99 book is 70%; 30% of the 99-cent books. Even if most books sell for $.99, she’s already made a half a million this year. Not bad. Plus, rumor has it the traditional publishers are circling, and dangling $1 million on their hooks. Not bad at all.

So, is it mostly about price? The ebook version of my latest book, The Brink, is $7.99. And I’ve sold nowhere near the number of copies Hocking has. As Snoop Dogg says, should I “drop it like it’s hot?” I think I will. I mean, what’s the downside? Should you? That’s for you to decide. But just remember this, people are more apt to buy when they think they’re getting a good deal. One only needs to look at the success of Groupon to see that truism. Sometimes a quarter pounder is just another burger at $3.19. But at $0.99 it’s a hell of a deal, especially when you’re jonesing for a pretty good burger and you’ve only got a buck in your pocket.


Mark Fadden is a freelance writer and award-winning author of Five Days in Dallas and The Brink. Check out his novels at


One Response

  1. Thank you for your post. I spent all day reading about creating ebooks. I was thinking a lower price would be a great deal and might be more appealing. You are my confirmation.

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