The perfect holiday for book lovers

“Book lovers.”

The term has been around as long as Romeo and Juliet, or maybe even Adam and Eve. Well, what better way to sell your book than to sell it to a book lover. And what holiday is just around the corner that’s all about love?

As I’ve stated in past blogs, I’ve given up on Facebook ads to drive people to my online storefront. The popular notion is that once people are on FB, they want to stay there. I’ve been toying with a new FB ad about driving more people to my FB author site, but that’s for another blog entry.

So, in order to drum up some sales for Valentine’s Day, I turn to old faithful, Google Adwords. Here’s the skinny:

1. Keyword tool – through using Google’s keyword tool, I found out that terms like “gift book”, “valentine book”, “valentine gifts for him”, and “valentines books” have high monthly searches and low competition.

2. Ad creation – I created a text ad, here it is:

  • Unique Valentine’s gift?
  • Get the heart pumping with an award
  • winning, signed thriller – 20% off!
  • shop.markfadden.com
  • I think it’s pretty good, the title is addressing the person’s concern about wanting a unique gift, it gives them info about the fact that my book is a thriller that won an award, and it’s 20% off.

    Today was the first day to run the ad, so we’ll see how it goes.

    What about you? Are you planning any special Valentine sales campaigns? If so, do share…To the keyboards!

    Special note about the blog – From now on, new “Beyond the Book” posts will go out  on Tuesdays, Wednesdays, and Thursdays.

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