Is misspelling the path to Internet sales success?

A little fun with words on this pic of Tori Spelling, but nevertheless an important point about how mistakes might help us out in our online marketing efforts.

This month, my online marketing efforts have focused on promoting the ebook version of my latest thriller, The Brink, on the Barnes & Noble website. I did this because I’m thinking there are an awful lot of people that got nook eReaders for Christmas and they are looking for eBooks for it. B&N.com is selling it at $7.99, 20% off the cover price.

I’ve used both google and facebook ads in the past, and it’s been my experience that FB ads just don’t work for me. Once people are on FB, they want to stay on FB. They just aren’t willing to leave it to go to a website to buy a book. I have been getting emails on how to use FB ads to direct folks to my FB author page and to increase the interaction, but alas, time has been at a premium lately and I simply haven’t been able to research that topic. 

So, I am staying with Google Adwords. I used their keyword tool to help me figure out which are the best keywords to use for my ad campaign, and a funny thing happened. Misspellings of Barnes & Noble had almost the same number of hits that correct spellings did.

Case in point, here are the top 5 keywords I used and the coresponding performance data:

“Barnes & Noble” –  69 clicks out of 3,706 impressions

“barnes and nobles” – 53 clicks out of 3,800 impressions

“barns and noble” – 52 clicks out of 2,119 impressions – highest click thru rate at 2.45%

“barns and nobles” – 36 clicks out of 1,539 impressions

“barnes and noble” – 10 clicks out of 1,113 impressions

These numbers are based on a $.50 cost per click ceiling and a $20 a day budget. As you can see, not huge spelling errors here, but it pays to keep in mind that people are not the best spellers. Either they type incorrectly or they simply misspelled the word. Either way, it pays to remember to include misspelled keywords in your online campiagns… 🙂

**********************************************************************************************

Mark Fadden is a freelance writer and author. Bestselling author Sandra Brown recently had this to say about Mark’s latest novel, The Brink: “[The Brink] is a hell of a read. The chemistry between [the main characters] Danny and Sydney is terrific. The action sequences were heart-pounding!” Check out The Brink and Mark’s other books at www.markfadden.com.

The Brink is now available as an eBook for Amazon.com Kindle  and Barnes & Noble nook for only $2.99!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: