2011 Writing Resolutions Continued: Becoming a Brand

Wouldn’t you love to be the Lysol of the publishing world? Think of it…a person wanting a thriller goes into a book store. They find their helpful book store associate and instead of asking, “where’s the thriller section?” they ask, “where can I find Mark Fadden books?” It’s the same principle as going into your grocery store and trying to find the Lysol rather than the “disinfectant spray.” Why? Good old fashioned branding.

It’s the same thing with Kleenex, Coke, type of beer you like, etc, people are loyal to brands. Why? Because they know what to expect. People keep buying James Patterson novels for two reasons, 1 – he churns them out like they’re magazines, and 2 people know exactly what they’re getting when they buy his books – a fast paced thriller with short chapters and lots of suspense.

One of the bloggers I follow is Kristin Lamb. She covers all the writing bases from writing technique to social media. Her recent post also talked about branding and here’s a brief snippet:

Our blogs and our tags serve to define our brand. The content and tags associated with our name are important. What potential consumers, an agent and an editor see associated with our name is vital in how they mentally define us. Are they going to define us as Quiche Lorraine or Dear God! Who Let the Kids Cook?

As an example, here’s my list of tags:

Kristen Lamb—Kristen Lamb, writer, author, speaker, teacher, social media, publishing, Facebook, MySpace, Twitter, blog, blogs, blogging, We Are Not Alone—The Writer’s Guide to Social Media, branding, marketing.

Notice all the tags were simple. These tags were all nouns that, if typed into a search bar, would serve to help someone else’s little codependent genie find me FIRST. Generally with writers I see one of two errors. Either they don’t use tags (or don’t use enough tags) OR they use tags that are so obscure they are ridiculous.

And yes, notice I put my name in the tags. Why? Because I want to become a brand name. I want that when people think/say, “social media for writers,” Kristen Lamb comes up first.

As people continue to use the Internet to search for All Things Important, we need to continue to work on our SEO (search engine optimization) to become the next great publishing brand. But that is a subject for yet another 2011 Writing Resolutions entry: Making sure our websites are working for us. Hint, Hint – it’s tomorrow’s topic.

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My latest novel, The Brink, was selected for Barnes and Noble’s Special Collection for a second time! Check it out at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210485/?cds2Pid=24451

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