Marketing ideas that failed in 2010

This week is dedicated to a review of the marketing tools that worked and the ones that didn’t during my promotion of The Brink since June 2010. Today, let’s talk about what sucked:

1. Facebook ads – I got a big, fat goose egg worth of return on this investment. Although I saw hits on my website surge during Facebook ad campaigns, they didn’t convert into book sales. While I could speculate as to why this occured, my best guess is that Facebook ads are best used for authors that are already brands. (see Johnny Grisham and Jimmy Patterson) After attending several webinars about how little paid ads are even paid attention to hanging out there in the right hand column of the screen, I’m going to to try and stay on the organic side of search results.

2. Google ads – see Facebook ads. Spent some money, sold 0 books.

3. Chamber of Commerce ad – While I am a big proponent of supporting your local chamber by being an active member, the ad that I bought in a recent edition of the magazine produced very little sales and it was an expensive ad. I will continue to be a part of the chamber, but ads in the magazine just isn’t the right place to try and sell thriller novels. Now, if you had a business mgmt book, or a motivational book, then maybe you’ll have better luck.

4. Direct Mail – Again, not enough bang for the buck here. I had 500 postcards made up and bought 500 addresses from a direct mail company. I got a handful of book sales from this promotion, but once again the cost of the marketing campaign far outweighed the sales. I don’t know of any other authors that do direct mail campaigns, and now I know why.

So there you go, there’s my dogs of 2010.  The theme is too expensive, not enough sales to cover their costs. Have you been considering using those tools in your book marketing campaign? Or have you already used them? Let us know your experiences with them.

To the keyboards!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

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Get a signed copy of The Brink 20% off the cover price + FREE SHIPPING! Visit www.markfadden.com for more information.

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

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