How Hugh Jidette can help build your author platform

If you haven’t heard of Hugh Jidette, he’s a fictious candidate who’s running for president. While he isn’t real, he’s being used to gain awareness about the “Hugh-Ji Dette” problem in this country. For us authorprenuers (I just made up a word, like President Bush and Sarah Palin. Hmmm, Mark Fadden for president 2024?), Hugh Jidette is a perfect example of using humor to attract eyeballs.

Ed McMahon, Johnny Carson’s long time sidekick on The Tonight Show, once said this about selling: “Make ’em laugh to get them to like you, once they like you, they trust you, once they trust you, you can sell them.” And while his critics would point out McMahon died bankrupt, that said even more about his ability to sell. He made to make millions of people laugh, which made them like and trust him over the years before he was able to piss all that money away.

So, whether you’re a “serious artiste” or someone who thinks a compilation of fart jokes will give The Bible a run for its money in the number of copies sold, never forget that a huge part of your author platform is selling yourself. If you can make your readers laugh, they will probably like you; if they like you, they will probably trust you. Once they trust you, never give them a reason not to trust you. Do your best work. Make sure each word you write has a reason for being on the page. Make sure your next book is just as good as the last one. 

So, fellow authorpreneur, what are you doing to make your reader laugh?

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 


Get a signed copy of The Brink 20% off the cover price + FREE SHIPPING! Visit for more information. 

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from for less that $10 at or at


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