Direct mail strategies to sell more books, or, really, anything

 

I know what you’re thinking, direct mail is so… done. It went the way of all relics from the 80s, like these two guys and that ‘Choose Life’ t-shirt that’s in the same box up in the attic with your leg warmers and Walkman.

But, a recent study by Exact Target showed that 76% of Internet users are influenced by direct mail when making a purchase online. While direct mail may not close the sale anymore, it can, at least, start the conversation and/or direct people where to go on the web to find you and the internet storefront that sells your books (or jewelry, or leg warmers that might just come full circle and be the next big thing.)

When you get some time, read the post about direct mail strategies on the nextdayflyers.com blog. I use NDF for all of my printing needs (bookmarks, postcards, business cards) Not only are they FAST printers, they have the best prices I have ever seen. (5,000 bookmarks for $165? No one can touch it) AND they have customer service that knocks the bell off every time.

If you’re thinking about doing a direct mail piece to advertise your book as a Christmas gift, now’s the time. It’ll take a few days to create it, and a couple weeks for the turnaround (unless you go the way expensive, overnight route on printing and delivery). That puts us in November. If your book is available at the online stores, it’ll take a week to 10 days for them to ship it out, and don’t forget that shipping gets backed up around the holidays. So let’s say 2 weeks. Yup. Go ahead and order your midnight oil right about now.

If you’re a numbers person, the conversion rate you should be shooting for in your direct mail campaign is 10%. That’s a really high rate, most only get 3-5%, but your goal should be high, right? So get cracking on creating that direct mail piece. You know you want to incorporate some wisecrack about the 80s in it now, don’t you?  That would be totally rad!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Get 20% off AND FREE SHIPPING when you order a signed copy of The Brink as a keepsake for yourself or as the ultimate personalized gift at http://shop.markfadden.com/

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2 Responses

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