Decreasing your bounce rate

Bounce rates are important. Don’t know what a bounce rate is? You should. In the words of John Grisham, “never forget that writing is a business,” and bounce rates are the heartbeat of today’s author’s online platform. Whether about a website or a blog, your bounce rate shows you the percentage of people who bounce off to other websites or blogs rather than surfing more content on your site or blog. Chances are if you have a high bounce rate (high percentage) then folks aren’t interested in your site and they aren’t interested in your book. If you sell copies of your book on your site (and you should) then a high bounce rate is an area of concern. As soon as you finish reading this post, you should go fix your site or blog to lower your bounce rate. Don’t know where to find your bounce rate? Check your site analytics or blog statistics information.

How to lower your bounce rate? I got these ideas from Karan Labra’s article on techfudge.net:

Target the right audience.

Bloggers tend to get high bounce rate because they may not be targeting the right audience. If you get visitors who aren’t looking for the content you provide then you give them no reason to stay on your site and navigate more. Therefore, it is of utmost importance that you target the right people.


Know what your visitors expect.

If you are not able to provide what your visitors are looking for then they might not be concerned what else you have to offer. They will simply leave your page if they do not find what they were expecting . Just know what your visitors want and try to fulfill their needs.


Internal linking

Internal linking is a great way to keep your visitors preoccupied with your site rather than letting them think of visiting another website. Interlinking related pages is the best possible way to make your readers aware of the stuff you have to offer which interests them.

Well you can use different plugins like:


Modify your navigation.

Integrate your categories in the navigation itself and make it reachable by your visitors. This will allow them to lookout more content and help them stay on your site for longer.


Have a unique design

Having a unique design makes your blog distinguishable from other blogs and will help your visitors register it in their minds. Moreover the more appealing your design is the more readers will it attract. People would like to stay on your site for longer rather than visit sites with ugly layout and bad navigation.


Engage into discussions

Carrying out healthy discussions on your blog will make it look alive and will make new visitors engage into those discussions too. This will make them stay longer on your site and thus again help decrease the bounce rate.


My concluding words would be that, just keep investigating what your readers are looking for and provide what they are really searching for. Answering their real questions is the key to success. Be informative and helpful and you will see a significant improvement in your stats.”

Good advice, right? More good advice comes tomorrow night as I recap my meeting with the North Richland Hills Lions Club. There’s gold in them there unusual venues, fellow writers! I also got some great ideas on improving our author presentations to community groups. If you follow these steps, you should double your potential book sales. You won’t want to miss these ideas!

Until then,

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate one-of-a-kind gift at http://markfadden.com/buyabook.html

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One Response

  1. […] tmkshew tim hiteshew wrote an interesting post today. Here’s a quick excerptHere, I share everything – my marketing victories and mistakes, news about the book and its content, what seems to be working and what doesn’t to reach readers. Your comments are desired, welcomed and appreciated. Hopefully, we can all learn from …. Bob H., Amarillo, TX. “[Mark Fadden] is the next Dan Brown.” – Arlene D., Southlake, TX. “Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. … […]

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