Signed books as the ultimate unique christmas gift

My last post was about having book signings in unusual venues. In keeping with that theme, I wanted to share where I’ll be tomorrow. I am giving a presentation on my books and on how to market books using social media to the North Richland Hills, Texas Lions Club. As most of you know, Christmas is less than 3 months away, 81 days and counting. Everyone and their mother will be looking toward Christmas to help add some black to their spreadsheets, and so should authors.

One feather we have in our cap is that we can offer people unique gifts. In fact, a personalized Christmas gift, the signed book, would be fantastic – and classified as one of the relatively cheap Christmas gifts out there – to give as a business gift. Therefore, as this Christmas rolls around, I will be offering signed copies of my latest thriller, The Brink, as the ultimate unique and personalized Christmas gift.

Let’s say that a salon owner wants to send a unique gift to her top 20 clients this Christmas. As authors, we can sign each book to each individual with “Merry Christmas 2010.” The salon owner can also affix her logo to the inside page across from the signature page. Every time the client shows the signed book to a visitor to his home or office, that visitor will see that it was a gift from the salon owner. Wallah, another prospective client not only sees this unique gift, but the story of how the client came to receive a signed book will be retold again and again, keeping the salon owner on the client’s mind. And with all the crap out there that we have to think about, staying in someone’s head (especially when you provide them a service) is critical.

Here’s the flyer that will be at each and every seat before the meeting starts tomorrow (along with a few bookmarks, of course). It allows people to sign up for my email database (very important) and purchase both individual books for themselves or as personalized Christmas gifts. It also allows them to make a bulk order for business gifts. Since we’re still a little bit away from Christmas, some people may not be ready to think about Christmas gifts just yet. That’s why I have the check box toward the bottom that will allow me to follow up with those folks at a later date to offer the Christmas gift bulk book deal again.

 Thoughts? Comments? To the keyboards!

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow… 

****************************************************

Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“[Mark Fadden is] the next Dan Brown.” – Arlene D., Southlake, TX

“Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com for less that $10 at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate one-of-a-kind gift at http://markfadden.com/buyabook.html

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