Dispatches from the literary trenches

September 21, 2010

Tonight’s Topic – Writing News Releases out the Wazoo

If you’re a regular follower of this blog, you’ll notice that I’ve been pumping up the number of news releases that I’ve been sending out lately. There are a few reasons for this:

  1. Almost on a daily basis, more information comes out from credible sources including Ron Paul, Boston University Economics Professor Laurence Kotlikoff, and the Congressional Budget Office that the United States is in a severe financial crisis, and the main cause of this crisis is the country’s debt load, which is the foundation of the financial conspiracy in The Brink.
  2. I went back and re-read David Meerman Scott’s The New Rules of Marketing and PR last week and was reminded that, for authors anyway, there is simply no better bang-for-the-buck promotional piece than the news release.
  3. My schedule of signings and appearances has ramped up lately, so I’ve got more news to release. If you live in the Dallas/Fort Worth area, please visit http://markfadden.com/appearancesandpress.html for a schedule of upcoming events.

Remember fellow writers, you can write your own news releases (you’re writers after all, right?) and you can post them in blogs, on websites, on your Facebook, Twitter, Shelfari, and Good Reads pages. You can also email them to the local newspapers to see if they’ll give you some ink. In the case of doing a signing or an appearance in a local store or local library, those are great stories, and exactly the kind most community papers are looking for. If you’ve written a professional news release and included a high-quality pic (or several for them to choose from) then you’ve saved the reporter a couple hours work, something that is always appreciated in a business where deadlines are cast in stone.

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  


Here’s what readers are saying about Mark’s latest thriller The Brink:

“I finally had a chance to sit down and read The Brink–all the way through in a day and a half. The story is gripping, even frightening, and you capture the suspense in the rhythm of your prose. In places I was reading so fast I felt like I was in the chase! I’ll put it on the shelf next to my signed copy of Lonesome Dove, in the gallery of great contemporary writers!” – Bob H., Amarillo, TX

“He’s the next Dan Brown.” – Arlene D., Southlake, TX

 Truly a pager turner for me. I could not put the book down. Every time I thought I had figured something out, the next twist came up. If you like conspiracy theories, you’ll love this one.” – Sharon L, Houston, TX

Want to start reading The Brink right now? Download the eBook version from amazon.com at http://www.amazon.com/The-Brink-ebook/dp/B003OYIEPC/ref=sr_1_2?ie=UTF8&m=AG56TWVU5XWC2&s=digital-text&qid=1284567122&sr=8-2 or bn.com at http://search.barnesandnoble.com/The-Brink/Mark-Fadden/e/9781450210492/?itm=1&USRI=mark+fadden.

Order a signed copy of The Brink as a keepsake for yourself or as the ultimate unique gift at http://markfadden.com/buyabook.html


2 Responses

  1. Hi Mark. I just discovered your blog. I’m an author and author publicist but I also teach writers to market their own work at http://www.visualartsjunction.com

    If you ever publish a free report on how you do your press releases with a little more detail, I’d love to link to it for my clients.at http://www.promotionalacarte.com

    Thankx for allowing us to follow your marketing journey.

    • Sorry it took me so long to reply, Aggie. Your comment was sent to my spam folder. I’m actually doing a news release tomorrow for an appearance I made tonight. I’ll make sure to do a post on how I crafted it. Thanks for your interest!

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