Writing and marketing your novel: A glimpse from the trenches

August 25, 2010

Day 72 of 365

Books sold so far (May and June 2010): 246

In this issue:

  • Writing topic – Bringing Characters to Life
  • Marketing Topic – Google AdWords, Day 4

Writing topic – Bringing Characters to Life

One of the first things I do when I’m about to begin working on a new novel is to get the character list together. Some writers sit down in front of a blank screen and just begin where they think the story should start. That’s how I first started years ago, but over time I found out that it’s a HUGE time saver to approach writing a novel like your writing a business plan. I even use Microsoft Excel to do my outline because as the story evolves, scenes change in the timeline (But more about outlining comes later). In any business plan, you have to know what you’re trying to “sell” (the type of story) and who is going to do the “selling” (the characters). So, I think about all the characters that are going to be in the story, and I write a paragraph about their back story. Nothing big, just a couple sentences describing them and what it is about them that adds drama and moves the story forward. Since stories, whether fiction or non-fiction, are all about relationships, I then do a flowchart to show how all these characters interact. It’s a pretty cool exercise and you can really get into how all the different characters can have an affect on each other without even knowing it. Plus, it gets the brainstorm juices flowing about how each character has the ability/possibility to manipulate others. Stephen King’s Needful Things was a chilling play on how this phenomenon can work to an evil end.

What about you? Are you a throw caution to the wind and just start typing kind of person? (and there’s nothing wrong with that). Or do you take more of an analytical approach to beginning your writing project? If so, what’s your technique?

Marketing Topic – Google AdWords, Day 4

The ads are doing well. The “Bilderberg ad”

got 19 clicks today, maxing out my $10 a day budget. My second ad tied to the upcoming Labor Day holiday was:

and I changed it to the following ad because it was sucking eggs with 0 clicks:

It’s gotten 9 clicks so far and is scheduled to run through Aug 26. It’s linked to my website home page where there’s a banner about getting the book on Amazon for 22% off and it will get to the customer by Labor Day with standard shipping.

Since starting the Google ad campaign, I have seen a 26% rise in traffic on my website. On Aug 24, two days ago, I had over 800 hits, a 53% increase in the number of hits from the day before. Aug 24 is when I started the Google ads, so there must be a correlation between the two. But, does that in turn mean higher book sales? With a 2 month lag time until sales numbers come out (August come out in Oct from the publisher) it’s too soon to tell.

I promise this is the last post about Google AdWords. Tomorrow night’s marketing post will be a lot more exciting. Here’s a sneak peek at the title:

Marketing Topic, Part Deux – How Google Alerts help you write compelling news releases

Until then,

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  

 

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