Writing and marketing your novel: A glimpse from the trenches

August 16, 2010

Day 64 of 365

Books sold so far (as of the end of May 2010, which is my first official month – sales reports in this industry lag big time!): 157

In this issue:

  • Writing Topic –  Should we heed the undead?
  • Marketing Topic –  Cooks n’ Books – new venues to market books

Writing Topic – Should we heed the undead?

Trends. They permeate everything from pets (70s Pet Rock phenomenon, which I’ll never understand) to pants (I’ve still got my parachute pants from the 80s. I’m hoping for a comeback by the time my sons can wear them) to books. Case in point, vampires and zombies. From Twilight to Pride and Prejudice and Zombies, there’s the books that started the trends, then there’s the books that try to imitate them, and then there are those who say the ones that started the trend are just imitators to begin with (the whole Stephenie Meyer vs Anne Rice debacle)

So, should you write for trends? I’ve already commented on writing with current events in mind. Of course, I have my political thrillers in mind, so I have to pick current topics. But writing novels that are trying to predict the next literary trends, which, since it will be many months to years before your novel is written and then published, is pretty much impossible. Or is it? Let’s pass the mic, or keyboard, as it were and have some discussion on this one.

Marketing Topic – Cooks n’ Books – new venues to market books

These days, we tend to look for marketing magic bullets in the social media/online world. However, don’t overlook actual, physical places that take up space in the real world. Signings are still the workhorse of any book marketing campaign. And while most signings will occur in bookstores, it’s smart to always think outside the box about signings.

For example, my local grocery store, Market Street, offers a cooking class that’s also a book club. The events manager picks a book that has some kind of food dish in it, and the class reads the book. When it comes time for class/book club night, they cook the dish in the first half and review the book and eat said dish in the second half. For example, for my event, we will be making crab cake sandwiches and drinking them down with Shiner Bock beer. Glorious!

This is a heck of an idea and a wonderful way to pair nourishment for the body with nourishment for the mind/soul. Okay, that was a bit of a stretch. But seriously, think outside the box when planning your next signing. You might come up with a whole new format to get books signed (and sold!). And if you do, make sure to share your idea here.  

The journey of a thousand miles begins with one step,

Rest easy tonight my friends, but stay hungry tomorrow…  

 

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