The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 15, 2010

Day 31 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • FB ad round-up – is it getting ‘chilling’ up in here? 
  • Getting ready for the podcast, which is now a video interview 

 FB ad round-up

I think I need a jacket, ‘cause the “chillingly current novel” campaign is charging ahead like gangbusters. And yes, you do have to monitor your bid numbers, because they can change.  I had only 3 hits yesterday, but then I noticed the bid range changed from $.49-$.59, to $.72-$.92. So, when I changed it from $.50 to $.72, the number instantly rocketed up! Again, here’s the “CCN” ad:

 Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 15th.A

 So here are the numbers from the campaign:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/15/2010 154,824 27 0.02 0.70 0.12 18.94
07/14/2010 157,660 31 0.02 0.65 0.13 20.00
07/13/2010 132,073 46 0.03 0.43 0.15 20.00
Lifetime 444,557 104 0.02 0.57 0.13 58.94

104 clicks over 3 days isn’t bad. I just wish I knew if those folks bought books.

 Along those lines, I’m going to contact outside help to see if I can track down that info. More on that in tomorrow’s post.

Getting ready for the podcast, which is now a video interview

 The lovely and talented ladies from informed me today that the podcast is really a video interview. So I’m off to take the hedge clippers to my eyebrows in a bit. To get ready for the interview, I sent them a few suggestions of the topics we could cover. (As a freelance reporter, I find it very nice when your subject does this) I also spent some time doing research online about those topics.  So, tonight’s homework is to learn how to embed a video into tomorrow’s blog.

 Last night, we talked about how you can incorporate podcasts into your blog or site to get book sales. Well, videos are an even better way to do that. On my site, I have a book trailer on the home page that starts automatically. While it’s pretty basic, the music is really cool, very ominous and gets people in that thriller mindset.

 Try to make a list of 5 uses for videos to sell your books. Then expand that to 10. It’ll be easier than you think. Then all you need is a 17 year old to tell you how to edit and embed the thing into your blog and website and you’re good to go!

The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: