The Nightstand Diaries – 1 year, 5,000 books, and an (almost) anything goes approach to marketing a political thriller.

July 14, 2010

Day 30 of 365

Books sold so far (as of the end of May 2010 – sales reports in this industry lag big time!): 157

In this issue:

  • FB ad round-up  
  • Podcasts – How can we use them to sell books?  

FB ad round-up

The “chillingly current novel” campaign did very well yesterday, but dropped off today. Here are the numbers:

Date Imp. Clicks CTR (%) Avg. CPC ($) Avg. CPM ($) Spent ($)
07/14/2010 44,950 3 0.01 0.47 0.03 1.42
07/13/2010 132,073 46 0.03 0.43 0.15 20.00
Lifetime 177,023 49 0.03 0.44 0.12 21.42

After further analysis, the bid range yesterday was $.49-$.59, then I noticed tonight that it had changed to $.72-$.92. I’ve never noticed bids to change like that before. But as you can see, there were far less impressions today then yesterday. So, I sucked it up and changed my bid from $.50 to $.72. Let’s see if the action ramps back up again. And so you won’t have to go back to last night’s post, here’s the “CCN” ad:

 Chillingly current novel

Preview the year’s most controversial thriller and get a 40% off coupon at your local Borders bookstore good through July 17th.

 Both “Next James Patterson?” and “Read a thriller anywhere” were big goose eggs. So, what do we do with eggs around here? Maybe make them into Eggs Carver like Danny’s accomplice does in The Brink?  (Scramble them with some chorizo and serve them on Cajun-spiced hash browns? No, we fry them like they were on death row in Huntsville circa 1980. They’re out. Here they are below. I’ll give you a second to say your goodbyes:

 Read a thriller anywhere!

Get the most controversial thriller of the year delivered to your desktop, laptop or smartphone in seconds for $7.13. eBooks rock!

The next James Patterson?

“Action & heroism keep readers turning pages.” – ForeWord Review. Uncover the most staggering conspiracy of our time, & get it 28% off.

Podcasts – How can we use them to sell books?

So I’m doing my first podcast tomorrow night about the book for It’s an online book review site run by two very nice ladies that just want to inform readers about the good books that are out there. Isn’t the Internet a great place full of nice people?

To prepare, I’m brushing up on my podcast rules from  New Rules for Marketing and PR by DMS (I refer to the first initials in his name now because I read so much of his work, I feel I know the guy) and came across the story of ‘Grammar Girl.’ This is a woman who uses podcasts to “provide short, friendly tips to improve writing.” When I Googled “grammar”, her site was #7 in my results. Not bad for such a generic search word. By providing tips (i.e. valuable info) to people, her FB fans have grown to 26,365 as of today. That also translates into fans of her book Grammar Girl’s Quick and Dirty Tips for Better Writing. Here’s her quote from NRFM&PR about how the podcasts allowed her to have an existing fan base, which affected (or is it “effected?”) book sales:

 “When I went out on my book tour, the crowds were much bigger than expected, and I believe it is at least in part due to all the groundwork I laid on social networks for over a year before the book came out…A lot of people who came out were people I connected with on Twitter or Facebook, and I posted messages about where I was going to be on both those services multiple times.”

 When thinking about your book, what could you podcast about it? I’ll agree that fiction is a little harder to podcast about than, say, a non-fiction topic like how to perform your own house energy audit and then, a year later write a cool book about it. But, you could select a topic from your novel, and talk about that.  Like during tomorrow night’s podcast, I’m going to highlight the fact that The Brink uses real-world economic theories and financial numbers to propel the plot forward. What about you? What topics propel your writing forward?

 The journey of a thousand miles begins with one step,

rest easy tonight my friends, but stay hungry tomorrow…  


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